preview

Kentucky Lawn Care Case Analysis

Better Essays

Kentucky Lawn Care is lawn care service in Lexington Kentucky. Through their customized lawn care solutions and friendly employees, which was said by satisfied customers in the Lexington area, Kentucky Lawn Care is known as the most comprehensive provider of lawn and landscape services in the market. Kentucky Lawn Care is changing the lawncare industry by being one of the first lawncare services to serve residential, farm, and commercial properties. They are also one of the first lawncare services to offer year round services from mowing and landscaping to snow removal and holiday lighting. Kentucky Lawn Care targets one specific group of customers, the upper middle class. Kentucky Lawn Care targets middle-aged homemakers as they are more likely to rely on a lawn service. Younger homemakers are more likely to do their lawn themselves. Kentucky Lawn Care also targets homes that do not have teenage children likely to help out with the lawn. The median income is $100-$140k, more than enough to have disposable income for the care of their lawn. Kentucky Lawn Care is also targeting larger size lawns, from 5,000-8,000 square feet. This is done because the margins are higher with larger lawns once you factor in transportation time and costs.

SWOT Analysis

The following SWOT analysis captures the …show more content…

Benchmarks for each goal will be set up by a ¼ benchmark, a ½ benchmark, a ¾ benchmark, and a completion benchmark. The goals shall be met by the end of each year with the benchmarks set up as the ¼ benchmark needs to be met by ¼ of the year, the ½ benchmark needs to be met by ½ of the year, and so on and so forth. To measure if the established benchmarks are completed, they will be measured using financial reports and self evaluation reports. If a benchmark for a goal is not reached in time, alternate strategies, such as lowering the goal, will be used so the goal can be met in the set

Get Access