Week 3 Real World Application 3 Analytics Optimization Essay

Autonomic Cloud Application and Services Abstract Clouds are large scale, complex systems. This makes the management of resources a challenging job. The heterogeneous distributed system requires intelligent strategies to provision resources. These strategies can be automated for efficient performance. Resources provided must be secure, cost-efficient and reliable. Therefore effective management of Clouds providing services in software platforms becomes fundamental. This paper identifies issues

business intelligence tools and analytics, along with cross-departmental alignment, can transform data into meaningful, useful information for critical analysis. Proactive and investigative BI reporting techniques can help recognize new business opportunities and provide firms with a competitive industry advantage.” - Scott Lundstrom, group vice president and general manager of IDC Financial, Government and Health Insights (Sungard, 2014a). In today’s competitive world every company is trying to be

engaging/interacting with customers and prospective customers or the general public at large, from the point of view of a company. This engagement is done, as part of a firm’s digital marketing activities, including a wide plethora of softwares, media and analytics programs. A digital engagement platform synchronises and creates a one stop portal for all your digital marketing software, enabling you to interact with your customers, employees and various stakeholders simultaneously. At the end of the day, it

3 Architecture of big data in e-marketing 3.1 Architecture Summary The architecture of big data can be summarized as in the graph shown below[12]: Graph 3.1 - Big data architecture The architecture consists of 5 stages, which are Data Sourcing, Data Acquisition, Data Organization, Data Analysis and Decision. Data Sourcing: Data Sourcing is the stage where the source of the data is being identified and selected. It can be categorized into

¬Big Data Analytics Driven Enterprise Asset Management for Asset Intensive Industries. Abstract “Information is the oil of the 21st century, and analytics is the combustion engine.” was introduced by Peter Sondergaard during Gartner Symposium/ITxpo 2011. In fact, data is like oil! It has value, but it needs to be extracted and refined to get the true value from it. In today’s business climate, organisations across various sectors are realising the importance of collecting data from different business

fabulous desired outcomes both online and offline for your business that’s more of formal definition of web analytics.” - Avinash Kaushik Author, Digital Marketing Evangelist Web analytics is not about just logging into google analytics, Facebook insights, adobe web trends or IBM and analyzing all the quantitative data you have related to the clicks and that is a big component of analytics all about. But it’s also about answering question about why people do what they do and that’s what sort of qualitative

............................3 CIOs to drive the change ..........................................................................................................................3 Key challenges for CIOs ...........................................................................................................................3 Moving towards two-speed architecture: best practices………

Groupon: A comprehensive Strategy TM583 – Course Project By Jesse Marcano Cory Shenault Clifton Leonard Table of Contents Introduction 2 Section 1 - Strategy 3 Section 2 – Core Competencies 6 Section 3 – Industry Dynamics 10 Section 4 – Technology Sourcing and Internal Innovation 13 Section 5 – Product Development Strategy 16 Section 6 – Strategy to Protect Innovations 17 Conclusion 20 Bibliography 20 Introduction Groupon did not invent the daily deal website; however

The purpose of this report is to explore how Wellington Combined Taxis can reach more prospects and customers online through covering the following three topics: • Reaching more prospects and customers online • Encouragement of interaction and online conversions • Engagement with WCT audience to build long-term Overview of Wellington Combined Taxis services are contained in Appendix 1   2.0 Findings 2.1 Evaluation of the different types of digital media channels available (paid, owned, earned)

The integration of social media; 2. The message and how it’s conveyed (content marketing); and 3. Marketing automation - the tools, resources and support required to improve the campaign’s implementation and performance. MGDL is the manufacturer and distributor of an award winning rum range and one of the leading local and regional distributors of premium