Kfc in Nepal

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

Marine Coles ranked KFC’s fast food restaurants with a 69/100. She says, “KFC’s food quality and freshness, its value, and the cleanliness of it’s dining area all got bad reviews. The chain which has famously sold its fried chicken in buckets since 1950’s has restaurants throughout the country.” Personal experience has shown an unclean dining area with flies, employees not wearing gloves and handling food, and restrooms with trash on the floor and un sanitized toilets. I’ve also received incomplete or totally wrong orders.

KFC, Kentucky Fried Chicken, has a less formal layout than Famous Brands Ltd, it is more focused on “fun” and the feelings of their employees and customers, less demands regarding reaching new boundaries and I believe it is made possible because they are a global-renowned giant in the consumer industry! They are a corporate giant already, this affords them the luxury to show a more friendly approach because their status and reputation is threatening, fierce and extremely competitive, and they already lead the chicken consumables market. They have earned the right to focus on feelings of employees and consumers and fun.

KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.

The Kentucky Fried Chicken Corporation (KFC) is the franchisor of KFC restaurants. KFC’s registered trademarks and service marks include “Kentucky Fried Chicken,” “It’s Finger Lickin’ Good,” and the portrait of Colonel Harlan Sanders. KFC grants licenses to its franchisees to use these marks in connection with the preparations and sale of “Original Recipe Kentucky Fried Chicken.” Original Recipe Kentucky Fried Chicken, which is sold only by KFC franchisees, is prepared by a special cooking process featuring the use of a secret recipe seasoning known as “KFC Seasoning.” This blend of seasoning was developed by KFC’s founder, Colonel Harlan

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

So, Yum! Brands must know the competitors of the Taco Bell in Malaysia market that offer the similar product that satisfy the same needs and wants of the customer. The Yum! Brands should produce more valuable product for the Taco Bell to winning the customer over the competitor in Malaysia market. The competitor in Malaysia that satisfy the same needs and wants of customer such as KFC, McDonald, Pizza Hut, Burger King and many more. Yum! Brands must to identify all the weakness of their competitors in Malaysia market such as the weakness in their foods, services, packaging and many more. So, Yum! Brands must develop the strategies that is everything in the competitors goods and services in Malaysia can’t to provide to the customer, Taco Bell can provide it. What they can’t and haven’t prepare, Taco Bell can and will have prepared. Taco Bell must know all the marketing strategy that have been use by the competitors, especially the promotional method that they use to market their product. Taco Bell must follow up all the marketing strategy and make some differences

This case study determines the critical success factors used by Subway Restaurants Corporation to expand nationally, which the corporation wants to use also to expand internationally. In addition, this paper describes the competition and the prospect success in Asia-Pacific and Latin America. In general, the fast food industry is discovered with respect to the history and future plans of fast food chain Subway international for expanding and accretion in Asia-Pacific and Latin America, containing the four factors that Subway should use to compete and success in those markets. Each proposed country market has unique cultural and religious requirements should be realized by Subway, as well as the consumption patterns, market trends, and the franchise values which determine from the local traditional fast food compared to the viewpoint of Subway’s healthy alternatives and low expansion costs.

KFC Does two types of planning, Strategic Planning and Operational Planning. Strategic Planning is done to increase its market worth value of the market share and Operational Planning includes launching of new product to change or innovate its product line for the customers. Planning objectives of KFC are to expand the organization on all over the UAE, to create and build superior quality for the customers, to follow marketing mix strategies and to generate superior financial return for KFC and KFC’s employees. Menu planning is done by researching. Supply chain management planning includes the full process related to the supply of raw materials which include chicken, spices and packing material and to increase operation, the objectives of supply chain management planning is to increase the level of outsourcing, increase globalization, increase the supply, increase the competitive pressure and increase the customers.The KFC mission statement is to “sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers”.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

KFC is a famous restaurant for tourists. It had £ 674 million sales in 2011. It provides a variety of food

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis

The companies key component was the advertising who was indeed by the founder Colonel Sanders.Colonel Sander remains the symbol for the company whichwas an"international symbol of hospitality".The period of 1950”s,the official slogan for the company which includes “North America’s Hospitality Dish” and official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week"was an impact for the company to advertise their food.The ‘Finger Lickin Good’ slogan was used from 1956, and went on which has been the best known slogan for the company and become the top slogan of the 20th century.The company have introduced the first KFC logo in 1952 which featured ‘Kentuchy Fried Chicken’ and the logo of Colonel Sander.The company have been advertising their product in televisions with a huge budget in a waty to promote their food nation and world wide.In order to raise fund for their company,the company have been introduced some campaigns to advertise their food in order to support their company.The company has also sign up to advertise their product via television advertisement in movie and etc.The company has also provide some promotions in their food in order to manimize the price for the food which is reasonable and affordable.In order to advertise their brand names,KFC have been create a song for their company which would be their theme song which is ‘Add a little faith in me’which creates a huge