Kid Kustomers Analysis

In “Marketing To Children Gets More Savvy” they use real life ads to explain their writing. They talk about how children now more than ever have technology surrounding them, along with ads that come with it. For example, Webkinz, a kid gaming website, has ads posted everywhere. Webkinz has had ads on the side of the website that tells kids that if they watch an advertisement and answer all the questions from the video, they then can get a prize from Webkinz. When mothers were told about this they said that they had no idea that is was happening, even if it was in their

Technology is a double edged weapon, but the negative edge is sharper and cuts the reality into pieces, as the children are building and living their behavior and thoughts with whatever they are exposed to using different kinds of technology. One serious impact is the safety and internet privacy of the children. Pamela DeLoatch in her article “The Four Negative Sides of Technology” added that children may unwittingly share information that may endanger their lives. According to her “82% of online sex crimes against children are made using the social networking sites.” According to their excessive use of technology their lives details are open to everybody which sometimes led to undesired acts. It doesn’t have to be sexual abuse but also it may fracture the children’s self-esteem. Self-esteem shapes the way children think of themselves, if a child is popular in his network his self-esteem will be high, and vies versa. Jim Taylor in his article “how technology is changing the way children think and focus” stated similar opinion when he argued that new technologies are shaping the way our children think, adding that researches came with a conclusion that technology can be both harmful and beneficial to ways in which children think. He also said that it is clear that the advancing technology controls how our brains

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

Email – If children have email accounts they could come across files of people they don’t know and they may inadvertently open a virus or an inappropriate image.

Without tweens things wouldn’t as popular as they are now like Justin Bieber wouldn’t be as popular as he is right now because tweens made him popular. Things wouldn’t be popular if there weren’t tweens. In Sneaky Ways Advertisers Target Kids it talks about Gossip Girl and that show is very popular because of the tweens that watch it. In the end if tweens weren’t targeted, things wouldn’t be that popular as they are now. If parents want their kids to be safe online like it says in Coalition to Facebook: Please don't market to our kids then things won’t become popular and people would be missing on great things that they could have but thanks to their parents they will never know what it feels like to have that item or object. They will most likely have more fun with it if it is a good idea and children’ fun is very important to parents so if they want kids to have them they should let them be targeted.

With electronics improving, images, videos, and text messages can be sent within seconds. Whereas, years ago, it took a week for a message to be sent from one person to the next. Since kids are getting phones at young ages they have access to the applications where many things occur. If they are to see an older friend using an application, they may become curious and download it. They may even hear from that friend what exactly they are doing with the application. That friend might even try to pressure the kid into doing something such as sexting.

ability and does away with gender roles created by society. It is this mindset that raises women

I can be stated that children are easily influenced. When they are very young, most cannot tell reality from fantasy when vexing different mediums. They lack the experience and knowledge to understand the purpose of the persuasive advertising appeal.

Advertisements targeting children in the United States should be monitored as well as limited. Children are easy targets for new items they see on commercials, whether it be on television, the internet, or even the radio. Too much advertising on particular items such as, toys or electronics, fast foods, or junk foods are teaching our children to ask for everything they see, regardless, how it effects their feelings when they cannot receive it.

At the same time, two recent trends have increased advertisers’ interest in children (Calvert, 2008). One the one hand, the purchasing power of children has increased in recent years. One the other hand, while youth-directed television advertising continues to play a large role in marketing strategies, interactive technologies have helped create new methods of advertising to children. Increasing efforts to reach younger audiences will likely compound some of the preexisting negative effects of targeting children (Strasburger, 2006).

Advertising is everywhere. You see them as you drive down the highway on billboards while driving to work, as well as once you get home from work and you turn on the television. Some say that child-targeting advertisements are destroying society's younger population by minupulating their judgment on what is a reasonable investement. They even go as far to say that a ban by the United States government should be set. This, however, is certainly not the case.

Children are more likely to be found on a technological device that can access the Internet than outside being physically active. While in many cases, they are knowledgeable online users, children are still at risk when using the Internet. Their right to privacy online is endangered, especially when online businesses target children as consumers. Thus, an increased threat of children’s personal data collection exists.

How do we keep our kids safe from predators on the web? With our kids being so involved in computer games,or researching homework they can be exposed to bad websites. You may go to one site and be directed to another site you do not want to see. It is important to teach our kids not to give information to strangers. Harmless conversations can lead to strangers obtaining addresses or where the child attends school. Monitoring activities of our children while on the internet can protect them from harm.

Do you know what your kids are doing online? Parents should be aware of what their children are doing online, in order to avoid any risk of their children seeing inappropriate things or getting involved in things they shouldn’t. If parents are not aware of what their children are doing online, then their children might become victims of the internet. Parents need to be taking note of what their kids are doing on the internet so that their children don’t fall into the awaiting ‘hands’ of a predator.

Every day these children can be seen in front of a television, or an electronic device. Within the last 15 years the internet has really made a difference in our lives as well as how our society interacts. Children in 2015 are more exposed to advertising and the media, than they were just in 1990. Within this short amount of time, the media have really changed their main focus to be children. Flipping through cartoon channels you can see several fast food restaurants advertising to children.