Facts:
Kramer Pharmaceuticals, Inc. was a major manufacturer of prescription drugs for the medical and dental professions. It had a sales force of over 500 detailers, whose primary responsibility was calling regularly on hospital personnel, doctors, and dentists to describe the product line and to persuade these medical personnel to use and prescribe Kramer drugs.
After having worked at Kramer for 12 years, Bob Marsh, a detailer of the company, was fired for unsatisfactory performance, poor attitude, and reluctance to improve. Marsh's abrupt termination of the services stunned some of his clients, who regarded him as an outstanding detailer. A number of doctors, physicians, and pharmacists strongly expressed to Kramer's executives and
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A good manager should build on his strengths and ignore his weaknesses. Using positive reinforcement, such as praises and monetary incentives, a good manager may help Marsh better leverage his good reception in physician offices and drug stores.
2. Offer subordinates too many suggestions too quickly
The successors to Marsh's first two district managers were young managers with many new ideas about how to increase sales. They offered too many suggestions too quickly, sometimes too forcefully. For instance, Jim Rathbun made several specific suggestions to Marsh regarding establish new products with physicians and advocated pinpoint detailing. When Marsh was unable to meet these expectations in the following four months, he not only missed his annual salary increase but also was put on probation. In another example, Ted Franklin, the manager who eventually fired Marsh, prepared a long list of survival procedures for Marsh to improve his sincerity, company loyalty, job interest, enthusiasm, cooperation, deference to supervision, and work habits. For him to prevent dismissal, Marsh had to achieve nothing but complete success. The responses were not what these supervisors expected. Marsh appeared moody, unfriendly, indifferent, and lethargic.
Marsh's case clearly reflected a model covered in the class. He first made some efforts to correct the boss's (Jim Rathbun) bad impression; slowly, Marsh realized
Mr. Harris expressed to me the key factors in being successful in his workplace. He stated that the employees should think about the patients first and make the quality of their care the first priority. To be unsuccessful in his clinic, he states that employees would not take pride in their job and not care about the quality of their work. He expressed to me that a manager should most importantly succeed in having open communication with all employees and stakeholders. Keeping an open line of communication with employees makes for a positive workplace environment. Harris explained that this can be done by checking in with them often to make sure the employees aren 't having any issues and are satisfied with the staff’s work. He also interprets that you should let them know that you are always available for them if issues or questions arise.
This discussion question is based on a case study. As in all case studies, review the facts of the case and consider the various steps of the nursing process in order to address the critical thinking questions.
In today’s business world, production cost was an increasing concern for companies working to stay competitive in the global marketplace. The top management must search for a global solution to drive down costs and reduce difficult activities associate with inventory management and production management. Global sourcing aimed to exploit global efficiencies in the delivery of services and goods across geopolitical boundaries, including low cost skilled labor, low cost raw materials, tax benefits, and price breaks. Whelan Pharmaceutical was the best example to illustrate how the company chose the best manufacturing site for global sourcing from different perspectives.
1. There are a number of types of materials and equipment needed for the administration of medication via the different routes. They all serve a type and purpose these include:
This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione
The book that I chose to do is Street Pharm by Allison van Diepen, the book has 297 pages, the reason I chose this book is personally I am tired novels taking place years before I am born. This novel pertains to urban problems and one kids' attempt to survive in the pressures of present day Brooklyn. Within the novel, there are several subplots, one being his love interest, Alyse, and Ty's fight to stay in school. As well as, his fight not to lose money or control of his territory. It is interesting to watch this young man, balance these things in his life and not let them interfere with each other.
In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of
A great manager will be the one who is able to examine the environment, determine opportunities and threats, plan accordingly, implement the plans and evaluate the results of his planning on frequent basis to add more value to what his/her organization is built to accomplish. Elaine Brennan needs to develop a new strategy now because according to the Systems Look at Healthcare, a merger has happened between two facilities each of which provide a different level of care. Each of these facilities was 4
3) Unsatisfactory Interpersonal relations: Peterson failed to establish pleasant relations with Dr. Scott Green and Karen Cantor both of whose work he challenged and criticized during his orientation in SciMat. There was a possibility that some of his team members (Andrews and Miczek) resented his sudden promotion to General Manager. Peterson was also in the midst of internal conflicts between some of the team members which made it more difficult to concentrate on the final goal of product launch.
ARMSTRONG, M. (2011) How to be an even better manager. 8th ed. London: Kognan Page.
Good management and leadership are essential for organizations to operate and additionally for the businesses to prosper. When businesses are well administered, they can function successfully and they can function effectively. Managers have exceptionally effective and strong plans, mangers have systematized structures, organizations, and they also assess effects. When businesses are appropriately directed, they acclimate to modifications in the situation and cultivate cultures that encourage obligation and improvement. Mutually good management and good leadership are essential to maintain organizational performance.
I see the problem as this: A blatant disrespect displayed by a few of the managers, specifically the most recent Mr. Franklin who was the manager in charge of Marsh when he was asked to resign. Franklin constantly hounded Marsh, saying that he portrayed poor work habits and was disorganized and
According to McConell (2012), the difference in a leader and a follower determines the success of a person regarding leadership. This chapter helps explain the content of qualities and proficiency for healthcare managers to be effective. Once again, effective management skills or certain qualifications enhance a healthcare organization environment. Healthcare managers and supervisors must have the capacity to handle challenges while the organization objectives and regulations may change over a period of time. Effective healthcare management governs the success of a healthcare organization. There are many different skill sets and leadership styles to be effective as a manager. People are interested in knowing what strategies are effective
In addition, you shall be able to recognize good management and encourage it, whether it is in an organization with which you are simply interacting or whetherit is in an organization in which you are employed.
Over the past hundred years management has continuously been evolving. There have been a wide range of approaches in how to deal with management or better yet how to improve management functions in our ever changing environment. From as early as 1100 B.C managers have been struggling with the same issues and problems that manager's face today. Modern managers use many of the practices, principles, and techniques developed from earlier concepts and experiences.