Kudler Fine Foods - Marketing Focus

1655 Words Mar 19th, 2011 7 Pages
Introduction

Kudler Fine Foods is a company that deals with bakery and pastries products, along with providing produce, meats, seafood, condiments, cheese, specialty dairy products, and they also package foods if necessary throughout their many locations within California. Kudler Fine Foods ultimate goal is very similar to all businesses alike, which is to have an excess amount of income over expenditure. According to what is stated on the Intranet for Kudler Fine Foods, their drive as a business, is to always maintain being the best in the business when comes to servicing customers with top high end products (goods and even services produced by Kudler Fine Foods). KFF will also have to understand what the needs of customers
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Product Maintenance Department: will handle all of the goods or services produced by Kudler, along with the bargains of products, and the quantity of products sold, or the rate at which they are sold.

Cash Negotiable Department: describes financial instruments such as checks and securities that can be transferred to another person in exchange for money, (includes debit cards, credit cards and checks).

IT/IS Department: will derive information from computer data by organizing it and interpreting it in a specific way; through the use of technologies from computing, electronics, and telecommunications. That way, information will get processed and distributed in digital and other forms through the IT/IS department.

Customer Service Department: will provide customer representatives that handle routine inquiries and complaints from or disputes with customers of Kudler.

Financial Overview of Project

The Loyalty Advantage Program (LAP) could be very costly and risky depending on depending on the direction Kudler decides to pursue. An approximate calculation depends on what type of Cost estimates is involved, and that can vary as the projects leads toward an end. “Successfully controlling project cost is a science unto
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