LOOK BOOK Essay

The Purpose: Today’s society focuses on customers’ satisfaction, most business ask the consumer to take surveys to learn more about their experience. It is highly important to make sure our customers leave happy and satisfied with our service, and if they feel any different we need to get

Those who agreed to participate in the survey had to option to take it over the phone or have the survey emailed to them.

4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?

The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.

A questionnaire is research which involves a number of different questions to gather information from the people who are filling it in. Questionnaires are designed as a way to find out what people are thinking. An advantage of questionnaires is that it is very practical because it is quick to collect information from the people filling out the questionnaire. Another advantage of questionnaires is that the same questions is asked to everyone filling the questionnaire out so easy to sum up. The final advantage to questionnaires is that large information can be collected. There are also some disadvantages to questionnaires which is that there is no way of telling how much though someone who is filling the questionnaire out has put it. Another disadvantage is that the person filling it out may forget what has happened to fill it out so it won’t be reliable. The final disadvantage to questionnaires is that there is no way to tell how truthful a respondent is being.

Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively

Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker & Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctly

We created the survey using third-party technology and adapt their templates to suit our needs. Results were to remain anonymous, to encourage the participants to

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.

To get customer feedback, Surveytastic Survey should also provide an option for the user to rate their services by conducting concept testing like collecting data, which can be accomplished through surveys conducted within the university for free of charge. To do this, Shah’s Surveytastic Survey should have analytics team focusing on getting user info, customer acquisition and engagement. They can also include a vote box option on their site for students, which allow students to vote/comment on features they like to see. This will enable the firm to examine and gain more insight

While, Marriott International Inc. has hotels in nearly 90 countries, and 19 different brands; As well as a reward program with nearly 55 million members all over the world, and is still expanding. In Marriott International’s 2015 annual report, is a message to the shareholders. In its message the company’s future growth is stressed. In fact, Starwood Hotels & Resorts Worldwide are acquisitions of Marriott International and are currently being incorporated. Additionally, Hotels in Africa, Asia, Europe, and the U.S. are currently under new development or renovation; although, 77% of Marriott International’s rooms were in North America at the end of 2015 (as can be seen in figure 2 on page 7). Also, the company expressed its concerns on environmental sustainability, and its goals to become more environmentally conscientious. Furthermore, technological improvements thru ought the many hotels, and reward’s program were discussed. Such as virtual reality room service, improved Wi-Fi, mobile check in, and Apple Pay. This message gave shareholders information on the company’s financial standing, and ultimately a guide on how the company plans to boost revenue by appealing to customer wants and needs.

Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).

The online survey is easy to use for respondents when compare to other method like interview as people can access internet to answer survey, complete the survey in a short time. Increase in internet use communication can benefit the research, online survey research was a time-consuming task, different participants can do the survey at the same time and it is convenience and easy to reach people.

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.

2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey?