Labels Against Women Rhetorical Analysis

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

In the speech, Equal Rights for Women by Shirley Chisholm, main rhetor in the speech. She is the first African American woman to be elected to Congress. She is part of the House, Representative in Washington D.C, from May 21, 1969, to 1983. She entered the primaries for the Democratic nomination for the presidency in 1972. Chisholm purpose is to fight for equal rights for all citizens, most specifically women. She wants to help as an advocate by providing more opportunities for women and encouraging women to do different men's work field, other than just working as a secretary, teacher, librarian, or to just be a household woman. She wants to eliminate discrimination; prejudiced on the political view of a woman. By analyzing Shirley Chisholm’s speech through rhetorical devices like the use of a strong tone, ethos, and logos, among others, this essay will seek to show how effectively Chisholm’s persuades the audience.

Gender stereotype is defined as specified roles in the society on the basis of gender. For example, generally women work as nurses, teachers, care takers, when men work as doctors, lawyers, construction workers. Cleaning home is like women’s job, when the work outside home, like farm work, is men’s duty. Watching this ad in the way of gender stereotype, it shows the role of the women become essential in taking care of the children than the men. So Johnson & Johnson picturizes the woman in the ad, so more and more women are attracted towards the product because the women are ideal in this duty. In the ad, the all photos includes woman which shows that woman has responsibility to look after their babies, because they are expressive, submissive, emotional, soft and sweet. Expressiveness denotes the maintenance of harmony and the internal

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

“Speaking to you today, I speak for them, just as each of us speaks for women around the world who are denied the chance to go to school, or see a doctor, or own property, or have a say about the direction of their lives, simply because they are women”(Clinton 1). These words spoken by Hillary Rodham Clinton in her speech, “Women’s Rights are Human Rights,” on September 5, 1995. Hilary pressured the Chinese government and the world to address the problems women face everyday go unresolved because they are ignored. Her speech is one that is still relevant today and has affected the world by inspiring other countries to proclaim their opinions on women's rights. Hillary uses many cases of rhetorical devices that include, parallelism, ethos, pathos,

Ram’s advertisement immediately begins by utilizing logos and pathos to embolden women to fight against stereotypes. First, the commercial’s narration uses a series of repetitive rhetorical questions to inspire the audacious emotions of the audience. Ram repeats “have you ever thought” multiple times to capture the female viewer’s attention. This technique establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to ponder these rhetorical questions, Ram briefly pauses the narration. Following this pause, Ram articulates their message: “You can break a stereotype and throw it into a whole ‘nother gear. Because

Gender Equality is a big issue throughout the world, but what exactly is it? Well to answer that, it is the view that everyone should receive equal treatment and not be discriminated against based on gender. Today, most women are getting treated differently compared to men. Whether it is based on pay gap, power, or strength the problem comes up. Men think they are stronger and better than women and this upsets women because it makes them feel like they don’t have a place in this world. This is where feminism comes into place. I chose this topic because I can relate to it more than the racial option, although now it could be about the same.

Feminism has been an explored topic since the early 19th century and has remained an important conversation in our society still today. At the time when Roxanne Gay was approaching this topic within her collection of essays, there were some major feminist triumphs occurring. 2014 was a time where Rape on college campuses was finally announced a national issue. In 2003, there were just 74 women in congress, yet 2014 was the year where we finally hit 100 women in congress. With all of the support and the successes of feminism at this time, it was crucial that Roxanne Gay discuss the way in which she fully supports the feminist movement, while staying true to herself. In "Why I am a Bad Feminist," Roxane Gay colloquially portrays how she imperfectly performs feminism in her daily life and how to deal with the constant struggle of trying to achieve "ideal" feminism while also being human. Gay touches on the fact that as a society, we place a high degree of pressure on women to be perfect. Whether the perfection lies in their looks, actions, or personality traits, women are constantly held to unrealistic standards. Gay effortlessly sheds light on this situation using rhetorical strategies to describe how she does not meet these standards. These rhetorical strategies include imagery, to create a picture of what she is saying, as well as a strong use of ethos and pathos, revealed throughout her essay. Instead of being ashamed she shares how to embrace her inconsistencies while still trying to be a feminist and role model.

The press is definitely not perfect. Who better to let journalists know this than a fellow journalist? Clare Boothe Luce’s introduction of her message to journalists at the Women’s National Press Club utilizes literary devices and techniques such as pronouns, hypophora, anaphora, and antithesis. Luce looks to prepare her audience of female journalists so they respond more positively to her criticism of the American press by giving the reason for her presence and complimenting them. Luce adopts a conversational yet stern tone in order to help incite change in the press.

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

Suffragist, Elizabeth Cady Stanton, in her speech, "The destructive Male," argues for a new amendment concerning women's rights. Stanton's purpose is to not only rally the women who have suffered unfair treatment because of the existing patriarchy, but to ultimately construct these ideas into the minds of congressmen. She adopts a cloying tone to furthermore emphasize her ideas to ultimately change the course of rights for women.

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

The women’s march was not organized to unseat Mr. Trump as president of the United States. The purpose of the inevitable protest was to serve as a wake up call for the president to make his decisions henceforth based on evidence, reports and studies, but not mere sentiments. The rhetoric during the campaign activated the panic button in those protesters. Now that Trump is president, his success is our success as a nation (economy, immigration, terrorism). Nonviolent protests (Dr. Martin Luther King Jr.) organized to draw attention to our pains and struggles strengthen our democracy. Let’s pray for the new president for wisdom to lead this great nation and give him a chance.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

The message behind the piece “Equality” is about gender equality in the workplace. The image on the poster illustrates two hands holding each other as if shaking hands. This represents how both genders coexist and face no discrimination in the work environment. It also represents how genders both work alike and agree on being equal in the workplace. The rhetorical device “Corrective Measures” is incorporated into the piece by proposing to eliminate gender inequality and introduce gender equality.