(1) WHO ARE THE MAIN PLAYERS IN THE CASE?
Summary:
Who: Lady Gaga (A)
When: September 2009
What: Lady Gaga had 3 options they were as follows;
• Option 1: Continue with the arena tour – but go it alone
• Option 2: Develop a smaller, theater tour – and adjust the economics accordingly
• Option 3: Cancel any tour plans
Main Players:
• Lady Gaga
• Troy Carter: Lady Gaga (Manager)
• Vincent Herbert: Streamline Records (Producer)
• L.A. Reid: Record Producer
• Kanye West: Hip Hop/Rap Artist
Others:
• William Morris Endeavor - Agency
• Atom Factory Inc.
• Live Nation
• Coalition Media
(2) IDENTIFY THE MAJOR PROBLEMS AND ISSUES IN THE CASE
Problems & Issues:
Lady Gaga’s management team had to make a strategic decision
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These days one can easily download a song or an album depending on what their preference may be.
(4) APPLY THEORY FROM THE TEXTBOOK TO THE CASE:
Lady Gaga has developed and created her own image and brand that has completely set her apart from all other artists. Performing solo without Kanye West is probably a good idea for her to get all the attention that will be needed to kick off her career and giving her a place to compete with the big name artists. Lady Gaga is a well-known name and has a very strong way it positions itself in the target market. Lady Gaga is well known for her costumes that tend to be eccentric and catch the attention of many non-fans and fans. She has clearly made a name for herself because of the fashion statement she tends to make on and off camera. She truly knows what brand positioning is and has made that clear.
(5) PRESENT YOUR SOLUTIONS AND RECOMMENDATIONS:
The Lady Gaga (A) case analysis displays three options they are as follows;
• Option 1: Continue with the arena tour – but go it alone o Lady Gaga was nominated and awarded for 3 hit songs and also performed live at the VMA awards. Her live performance of “Paparazzi” was ended with a standing ovation from the audience. The performance at the VMA awards sent her to the next level according to Cambell. Lady Gaga’s production and management team was deliberating whether to take the plunge into the 25 concert tour that was originally scheduled
There is a very popular app called Spotify. People can search up almost any artist and listen to their music, for free. The article, "The Changing Landscape of the Music Business" by Jacob Carter says, "in November of 2014, award-winning musician Taylor Swift pulled her entire music catalog from Spotify." Tons of artists have their music on this app, although like Taylor Swift, they don't have to. They choose
In Gaga Feminism: Sex, Gender, and the End of Normal by J. Jack Halberstam, Halberstam discusses an uncertain definition of gaga feminism and place it within modern politics as “feminism”. She uses Lady Gaga as a symbol for a new era of sexual and gender expression because of the way how Gaga plays with sexuality and gender in her music and videos. According to Halberstam, “ Gaga feminism is a politics that brings together meditations on frame and visibility with a lashing critique of the fixity of roles for males and females” (5). It is very different from old feminism because we have different relationships besides the mom-daughter relationship. Although Halberstam presents her argument through embracement to pop culture, personal approaches, and engaging writing styles; however, many of her insights are limited to her own life and might not be applicable to others.
Lady Gaga entered the music scene in early 2008 and made big in 2009 with her album the The Fame Monster. Although many of the fans believe that Lady Gaga has a lot of talent, much of the success of her music career can be attributed to factors other than the music itself. In today's music environment, promotion of the music is a major factor that must be accompanying talent for an artist to be a success. Marketing has become one of the driving forces that can help an artist get there music in front of audiences and help them promote their music on a national level. Even though Gaga was an initial success and most of her shows were sold out, she still went bankrupt because of the expenses associated with the marketing budget.
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Lady Gaga gave a brilliant performance in Houston, at the NRG Stadium and during the Super Bowl LI halftime with a clear focus on the message of inclusion.
About a decade ago most people would visit their local Target or Wal-Mart to pick up a new album. Now days it is just a push of a button on your mobile device and the music is on your phone immediately for your enjoyment. It’s easy and convenient.
Leaving behind school to find creative inspiration left her working three jobs, one including a stint where she became a gogo dancer while she perfected her performances. Soon after in 2005, Gaga was signed to Def Jam Records as a songwriter. However, just a few months later Def Jam Records dropped her where she then preformed in clubs and venues on New York City’s Lower East Side. She then started to dapple more in fashion and even formed a band entitled the Stefani Germanotta Band, also known as the SGBand. They even released two EPs prior to conflicts and breaking up. Two years later in 2007 Gaga was again signed but to a different record label, Interscope Records. There, Gaga began to write music for artist such as Britney Spears, New Kids on the Block, The Pussycat Dolls, Adam Lambert, and Wale. Akon, the R&B artist, discovered Gaga while she was preforming in a show she created dubbed “Lady Gaga and the Starlight Revue.” Akon was quick to jump at her immense talent and signed her as a recording artist where she quickly released her debut album The
FIRST REASON: THE EXPERIMENTING Lady Gaga may be the most unique celebrity in the world. I don't know, it's between her and Miley Cyrus. Anyway, she didn't become this way without experimenting with different things. This is definitely a major reason why she is partnering
Every day millions of telephone calls are made all over the world. In the 1980’s, a teenager would ask their parents for a telephone in their bedroom. Today, more of the American population has telephones than do not. It is a concept that we take for granted and probably always will. In prisons, you get one telephone call. Lady Gaga’s “Telephone” music video starring herself and Beyonc֢é Knowles takes an extreme take on prison life, sexuality, and the importance of that one telephone call. It debuted in 2010 as one of the most controversial music videos of all time and is compared to movies because of the way it was directed and it’s length [9:32 minutes].
Lady Gaga has become the most influential Pop music artist of our time. An artist's job is to take an image, be it through words or sound, lyrics or song; that explains what it's like to be alive at that time. What makes Lady Gaga's art so unique is that it captures the period we're in right now. Lady Gaga has in the last year and a half become a household name. Maybe you have heard one of her catchy tunes on the radio, and have had the lyrics stuck in your head all day. Perhaps you have seen one of her crazy outfits on TV. Whatever the case Lady Gaga has proven whether it be through music, or fashion that
1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can reap great rewards than those who are afraid to do so. Therefore it’s better to build upon the already laid foundation and proceed with the tours than cancelling because of fear of incurring more loses.
Although Jan Van Eyck was one of the most influential artists during his time period, his work, Lucca Madonna is fairly unknown. Whilst researching Jan Van Eyck the work rarely appeared unless one research specifically the name.
From pop star sensation to fashion icon, Lady Gaga has influenced pop culture in many ways. After her 2008 hit single “Just Dance” the singer quickly gained fame for her unique techno pop music. From there on she has acquired a huge following and quickly took over the world of pop music. The singer then used the newly popular twitter website to tweet to her fans. She encouraged them to love themselves, spread positivity to one another, and most importantly funded her Born This Way Foundation in hopes of helping bullied victims. Not only did she use her music and social media account to influence her fans, she also made a broad fashion statement to motivate her fans to be weird, different, and unique. Many people still remember her famous meat dress she walked the red carpet in, while others reminisce on all the outrageous outfits she’s worn over the years. Over the last nine years, this pop star diva continues to top the charts with her music, spreading kindness, and walking the streets wearing memorable outfits.
Christina always has had a passion for singing and enjoyed singing as a child. She started singing as a child and then started to audition for parts in T.V. shows. Christina at a young age liked singing “Since her five years of age, Christina had known all the songs from the "Sound of Music", all of which she sang at the neighborhood block parties”, (Christina Aguilera Biography” And Life Story. 1). When she started her career it had an impact on her life everything changed when people started to hear her sing. People loved her voice and how she went about her singing career she really made a mark on people. Christina started her acting career by being on the cast of Mickey Mouse Clubhouse with Brittney Spears. Then she went and did a movie in 2010 the movie was a big hit “Burquest” she was the main actor in the movie and did a great job. In the movie it really showed how high her voice can go and how great she can hit the notes and was a chance for her actressing career too. Christina has some trivia facts about her she did do a nude picture shot for the rolling stones which people did make high criticizing about her after she did that. Then when she kiss Madonna on stage in front of a lot of people. She also gave a tribute to James Brown at the grammys