Lady Gaga A
As Robert Burns said “The best laid plans of mice and men often go astray”. In the third quarter of 2009 Things were looking up for Lady Gaga. She had just announced a joint tour with Kayne West. Together they would be able to sell out big arenas and put on that grand production. This collaboration was a cost effective way to put on a grand performance. It was cost effective because they were splitting the cost of a large scale production. This gave each of them the cost of a mid size theater while getting the venue of a large one. This could serve as a spring board for Lady Gaga’s career. She had a larger than life style, but did not yet have the proven market to go it alone. The two of them together gave a security
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How could this option positively or negatively affect her brand? As I stated earlier it is better to sell out small than have an empty large venue. This is not only true because of the greater variable costs associated with the large arena, but selling out are essential to building her brand. When you look at her headlining performances in early 2009 she was successful selling out small arenas. All have less than 2000 seats. For her to jump to the 6-8 thousand seat area after a few hit records and several awards is a reasonable expectation. These venues are still three to four times larger than she did just six months earlier. Selling this amount of seats would be a lot more attainable than 16-20 thousand would be. This brand factor is the most important thing to consider.
The show won’t go on
The last option is to cancel the tour all together. This in an interesting option because at first glance it may appear to have some important benefits. While no one likes to throw money away any good business person will tell you it is worse to throw good money after bad. There is a reason that a coach calls a time out when something goes wrong. It is to stop and evaluate the situation and come up with the best plan to move forward.
From a cost perspective it would certainly be the most affordable to not spend the money on a tour, but what would that do to her overall revenue stream. When you look at the industry trends it is very clear that people are not
In Lady Gaga’s song “Born This Way”, the social issue presented is acceptance. This has been a controversial issue for many years because it is an old topic that is barely starting to be accepted by the public. Gaga chose to use music as the media in which to express the social issue that is accepting others for who they are. Gaga has been judged by the public for many years because of her unique sense of style and music, therefore she was perfect for this song. Lady Gaga uses her voice to gain awareness for this social issue because she believed that everyone should be treated equally no matter what the circumstances are. Lady Gaga’s track “Born This Way”, uses repetition to convey a powerful anti-prejudice, pro-LGBT, and pro-self-acceptance message in hopes of gaining awareness and
2.Now a days, concerts of famous artists are usually held in big stadiums and theaters, which brings a huge crowd of fans for affordable ticket prices and the same time, satisfies the high demanded payment for the top artists and earns a profit for the organizers of the shows. However, there are concert management companies, like Nederlander, that manages to charge higher ticket prices for small theater performances and to deliver a “sellout crowd night after night”(Video Case: Nederlander, p.1). Why is Nederlander able to do that when audiences could pay less at stadium concerts?
That's in all probability not the end result you are looking for if you need a gaga partnership.
This is also the reason why stage production of the festival in Adelaide is so small. This can be seen when figure a (FOMO Adelaide) and figure B (FOMO Gold Coast) are compared. As you can clearly see from taking a quick glance at both festival sites with very similar lineups, the gold coast venue got a lot more people attending with the same amount of promoting and marketing. This clearly shows that there is something that hinders people from attending artist shows and festivals in Adelaide, which isn 't there in cities like Brisbane or Melbourne. The manager of the festival and I had a word and he said that the only reason they are bringing the festival to South Australia is so that they can use Adelaide as a testing ground and see if there is much potential for future events. The turnout was better than expected for this festival but still no where near as good as the other sites. Ever since the festival, BBE has been bringing in artist shows to Adelaide, such as Diplo, which I also worked on primarily as a marketing assistant, and his show was a lot bigger in the other cities as well, with higher stage production, more lights and a lot more crowd interaction.
I believe that Kid Rock is a great business man. With his economic strategy, he can keep prices at a point where his fans, typically working class, are still able to afford and purchase tickets but, he is increasing the quaintly in the amount of tickets available, by adding additional shows. This helps shift the demand curve for his tickets. By shifting the demand curve, he is helping to decrease the scalping of his tickets and keep more money in his pocket from his fans. I think by increasing the amount of tickets available it also increases the time it takes to sell out each concert allowing more of his fans a chance and reasonably priced concert tickets. His other ideas such as platinum seating, which takes some of the best seats available
From a human resources standpoint, FNL currently has a great relationship with its clientele and is rich with performers and entertainers eager to take part in the events. This is demonstrated by the growth of visitors to 25,000 in the last season with additional growth expected. By last year’s numbers alone, 2,800 visitors can be expected, demonstrating the objective is not out of reach (see Exhibit 1). As the venue’s maximum operational capacity is limited 5,000 people, a sellout is plausible, creating a feel of exclusivity, encouraging people to buy their tickets in advance. A sold out event would be a huge success not only in achieving the desired attendance, but also for the future episodes in the
Lady Gaga gave a brilliant performance in Houston, at the NRG Stadium and during the Super Bowl LI halftime with a clear focus on the message of inclusion.
We are all Born this Way When a person inspires many people to love themselves is the purpose that every human should strive for. Lady Gaga has been able to communicate the message of love to her fans by not getting caught up in the attention of fame. She is a contributor to history by her method to advocate for LGBT rights. The way she demonstrates her passion in her music is because of her supporters, her supporters are her reason for performing.
an American artist, musician, and on-screen character. She is known for her unpredictability and provocative work and in addition exploring different avenues regarding new pictures. Gaga started to play the piano at four years old when her mom demanded she turn into a refined young lady, taking lessons and honing the instrument all through her adolescence. The lessons showed her to make music by ear, which she favored over perusing sheet music and honed professionally. When she was scarcely thirteen years of age, gaga had even penned her first ditty for the piano. Gaga chose to attempt her fortunes to get a break in the music business. She initially worked together with American hip-jump craftsman Melvin Grover. The artist and the maker even
Although, according to an early New York Post report on ticket sales, Madonna's 2012 MDNA tour sold out Yankee Stadium" in minutes." With 2015's Rebel Heart tour, none of the New York area concerts is sold out (as of April 2), almost a month after tickets went on sale. I would have to sway with a strong probability of growing a potential earning as an investor.
My first concert experience was Kanye Weast “The Yeezus Tour”. It was a very cold, gloaming, breeze night in November of 2013. As I approach the verizon center, a long line awaited me. Once I found my way to the end of the line, the aroma of cheddar cheese, sweet onions. and guacamole was in the air. As I start to wonder where the smell was coming from, I realize that the people who were standing in front of me, had bags of chipotle with them. As hours went past, the entrance to the verizon center finally open. Right in front of the entrance, there was a security officer who was checking everyone before they came in.Once it was my turn, he told me to spread out my arms and started patting me down, I feel as though I was a suspected terrorist
Kanye West’s new album is soon upon us and fans have high hopes. Apparently, it will not only be the album of the year but the album “of the life.”
Completely changing to her identity to Lady Gaga, she began performing in clubs with a DJ named Lady Starlight, who helped come up with her onstage look, and act. They performed a show called “The Ultimate Pop Burlesque Show” and were invited to come play at 2007's Lollapalooza festival, where their show received nothing but high reviews.
People in my situation often can't commit far in advance to attending a 2 or 2+ hour show. As such, we wait till closer to the event to make a decisions. At that time, prices can be substantially higher – Prospect, Male
Kanye’s concerts are one of a kind, no one can compete. Ever since Graduation, he has upped the ante. His Glow in the Dark Tour saw him talking to spaceships. The Watch the Throne tour saw him partnering with Jay-Z to rap on top of LCD screen cubes. The Yeezus Tour was crazy because he rapped in bejeweled masks for two hours straight surrounded by mountains and volcanoes, he even had conversations with Jesus. Me describing a Kanye West show is pointless. You have to experience his concerts to truly see how he has pushed the art of a live