Laura Ashley Holdings Plc

The procedure of conducting this report will involve interviews with the client, observation, and questioners. “The experience that individuals have with a company and then what they hear from friends and family influence their perception of and likelihood to do business with a company” (Yahalom). Interview customers to gauge their satisfaction help companies’ measure satisfaction, identify unhappy customers and find potential supporters. In task two we will observe the reaction of the client to determine area of service that needs improvement. When they are receiving or have already received the services..On task three we will collect data on costs that are needed to implement suggestion of the customer found from the survey.

VF Corp previously known as Vanity Fair is one of the biggest leaders in the apparel industry. The company was originally founded in 1899 and for the majority operated in the United States as well as in Europe. Over time VF has acquired many big brands such as, Nautica, Vans, The North Face, Timberland, Lee and Wrangler. Over the years international business has grown to great measures and being a vertically integrated company who owned their own factories wasn’t going to cut it anymore. It was becoming harder to keep up with competition in such an intense industry and changes had to be made. No longer could they depend on solely owning manufacturing factories to create their clothes. The low costs that were offered to competitors from outsourced countries were too big of margins to pass up on. While it was easy to sell some of their factories off and outsource to cheap labor factories, it is not the only action required to fix the problem. The company need to stand out, be different again and needs “ to look for other benefits like speed to market, material utilization, lower inventories, less work in process and lower cost to quality.” They need to find ways to get all those benefits and still have high return on investments. The main problem VF Brands faced was what decision to make on how their future business will be run. The president of supply chain for VF Brands Chris Fraser had to find a way for the company to have both internal manufacturing as well as

Hire an outside agency to collect information and conduct customer satisfaction surveys for product insight.

L Brand, Inc. is a company that is based on American fashion retailer. This retail company was made into a couple store brands which are Victoria’s Secret, PINK, Bath & Body Works, La Senza, and Henri Bendel. This Delaware Corporation sells from women’s lingerie, personal care products like perfumes and lotions, and women’s and men’s apparel under other trade names that are sold in retail stores, catalogues, and e-commerce. A woman named Bella Cabakoff who came from Russia to Columbus Ohio for a better life she became one of the youngest buyers for the Lazarus department store chain. She and her husband Harry Wexner opened a clothing store after a while that she had spent at the Lazarus department store. Later then her son Leslie Wexner opened his own store with some help of his family and the bank. He named his retail store “The Limited” which focused on clothing for young women. Bella and Harry joined him, but later died and now to this day Leslie Wexner owns 17% of limited brand. He made the company public on the New York Stock Exchange. According to an investor overview in lb.com,” its brands are sold in more than 700 additional franchised locations worldwide” (Investor 1). L Brand Inc. is known well for their quality in fragrances and intimate and other apparel making their customers feel sexy and confident. According to their website their total recorded sales in 2015 was $12.7 billion.

Vera Bradley’s company strategy is not working very well. Their company strategy involves offering a distinctive line of colorful women’s luggage, handbags and accessories. Sales are done through department stores and over the Internet. The company’s vision and mission is not clear. The company would like to open 300 full-time retail stores and 100 factory outlet stores. The goal is to sell approximately 40% of product sold in the factory outlet stores. The total handbag and accessory market consists of the following segments:

As a market oriented organisation, we must start by asking-what is the nature of our customer? Such as:

Stores closure on the Continent and in the US, Direct catalogue and related job cut, > 1000 jobs; increased return on equity and assets by selling properties they do not need to own (Vandevelde)

They are racing their competitors to deliver catwalk trends at cost-effective prices and are managing to win the hearts and purses of both wealthy fashionistas and penny-pinching hopefuls! So much so that buying your latest handbag from

In order to succeed in the market, all industries participants must have a develop strategy as we can see from current situation, the market conditions are changing. Sometimes it is very difficult to handle these changes. So these changes should be monitored and reacted upon to get success in the market.

When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

Describe the target customer segments, try and quantify their numbers and characteristics. How will they benefit? Why should they buy and when? Why do they want it as opposed to you thinking they need it?

After many deliberations, XYZ Marketing Company has decided to focus more on the core business aspects and outsource the non-core business aspects of the company. With this decision, the company must classify the core and non-core aspects of the company for which they would either focus on or

In this project, we preferably use survey to collect data and information about our products

Secondly, a survey would be conducted to gauge what consumers are looking for in a company. According to Corder (2006, p.3) “If you listen carefully enough, your customers will tell you how to make a fortune. They’ll leave you a trail of subtle clues that will lead to ideas for new products and services that you never would have dreamt up. They’ll give you inspiration and energy— and reward you for helping them pursue their dreams.”