Legal and Ethical Consideration in Marketing, Product Safety, and Intellectual Property

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by Fred Sand Professor Newcomb, Legal – 500 February 27, 2014 compared The remainder of the document will discuss and examine law suites held against PharmaCARE and various ethical dilemmas the company may encounter. On August 17, 1997, executives around northern New Jersey’s drug corridor, where most of the international Pharmaceutical companies have their headquarters, mobilized for action” (Aitken & Holt, 2000, p. 82). According to Aitken and Holt (2000), this was the day that the US Food and Drug Administration issued temporary guidelines the, for the first time, permitting the drug makers to specify the uses of their prescription remedies in their radio and television advertisements (p. 82). Marketing and…show more content…
Food and Drug Administration, 2013, p.1). “This media onslaught has yielded some extraordinary results” (Aitken & Holt, 2000, p. 83). With all the positive and negative arguments regarding DTC, it could be argued that it has had a primarily positive effect on society at large. First, many people who would not have access to needed drugs now have the opportunity to obtain them. Second, many people have been educated through the DTC pharmaceutical campaign. “Many physicians thought that DTC ads made their patients more involved in their health care” (U.S. Food and Drug Administration, 2013, p.1). There are many people who would not know that there is medication out there to help them with their ailment “Drug makers are likely to find the consumer increasingly at the center of their strategic thinking as they search harder and harder for blockbuster drugs” (Aitken & Holt, 2000, p. 83). “DTC ads help patients have better discussions with their physicians and provide greater awareness of treatments” (U.S. Food and Drug Administration, 2013, p.1). However, there are valid arguments against DTC in regards to the pharmacy industry. It is this writer’s opinion that DTC outweighs the inherent risk and danger of DTC. “In general, compounding is a practice in which a licensed pharmacist, a licensed physician, or, in the case of an outsourcing facility, a person under the supervision of a licensed pharmacist, combines,
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