Lego Aff

This advertisement found on Google, is a simply zoomed-up hand is different than any normal hand due to its colossal, bulky, green, and appears to be a Marvel Universe’ popular character; the Hulk. The fictional superhero, the Hulk, is known for its aggressiveness and strong outrageous powers. Many kids, especially young boys, are inspired by such a figure for being so mighty. Enabling such a strong and mighty superhero to have a scant band-aid on is figuratively speaking that it is favorable to ask for help, even in minor situations! Some kids may have the problem with pride and do not want to submit to band-aid protection. Revealing this kind of vulnerability and keeping up with the green appearance of the advertisement makes the ad truly effective. Eye may not realize how color scheme is so important and effective to a worthy advertisement and how green signifies strength, safety, and healing powers(The Color Green 1). Therefore this ad is an effective ad for kids and its

The branding allows one to understand the purpose of the add without reading anything else. To the left of the add poses the statement “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?” and the provides website momsdemandaction.org. Just above the children’s’ heads, but centered between the two is the main question that hooks one into the ad, “One child is holding that’s been banned in America to protect them. Guess which one”. The first sentence’s lettering is outlined in black to allow the white letters to stand out more. The second sentence’s lettering is also outlined in black, but the letters are red to add more of serious emphasis upon one’s guess. It also allows the viewer’s mind to start analyzing the ad, and ask themselves questions. These questions will further lead the viewer to type in the link to see what momsdemandaction.org presents to find

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

Since decisions are made by government, it will appeal as a strong ad to the government but still appears strong to the individual person. By showing the child holding the gun, it sends the viewer into shock to see such a young person holding something so dangerous in their hands. The use of children in the advertisement shows that even little children are at risk. The children get parents to take action but also leaves a parent scared for their child’s safety. The techniques used in this ad are appealing to the government as they are the ones who make all the decisions but stand out to the general public as

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.

Not everyone reacted in such a comical way. Nationwide attempted to defend their argument as to why the dark commercial was necessary, but were attacked in the process with angry mothers commenting on the article. Young mother, Jennifer commented under foxes article very angered by what she had just witnessed, “Do you really think that commercial saved any lives? I'm concerned at how many people seem to think that the fact that bathtubs and bleach are dangerous to babies is somehow new info. (@jennnn)” After arguing her case in a long well thought out comment, she gets to the main point that most viewers would agree with, “That ad was about shock value, not genuine concern for the well being of children.” (@jennnn) All 3 of these comments connect back to the main point of this essay, that advertising such as this creates the illusion that if you don't buy this product, something bad will happen. The fear factor makes works in Nationwide's favor because most of the people viewing this commercial have children, and the thought of losing them is enough to get them to purchase this

Technology throughout the past 30-40 years has become more advanced and accessible than ever. The television specifically has developed extremely since its beginning. What started off as a single camera caption, has developed into a full fledge worldwide availability. Within the United States, the TV is a normal everyday object common in households, hotels, schools, and even restaurants. There are approximately 118.4 million household in the United States that own a television set ( The Number of TV Households in the United States from season 2000-2001 to season 2016-2017 (in millions)).However, the increased amount of time spent watching TV has had a tremendous impact on people, especially kids. The differences in generations throughout the development of the TV has led to many questions, all revolving around whether or not the televisions has had a good or negative impact pertaining to children. Time spent watching television affects the brain, ability to learn, and skill levels in different areas (source. In the book “Last Child in The Woods,” Richard Louv discusses how children in the 1940’s would watch out the window at the scenery and have conversations, while children now sit and watch a movie on a flip-down video screen without knowledge to the outside world (Louv 16-17).

This AD has a clear visual, by using the background, good position of the objects in the images, the author made this advertisement(see Figure 1) in order to make a change in gun control and take action, about gun violence in how guns can get into the wrong hands. The “Moms Demand Action” It’s an organization that promotes, encourage people to act against gun control. This organization makes campaigns against gun violence and try to encourage the government to help change the law a realize that they should make a background check before buying a gun, because it could bring dangerous consequences against innocent citizens, this campaign started as a Facebook page on 2012 and now it’s not only just in America but around the world, it successfully shows citizens that they’re not only harmful but also deadly if is on the wrong hands.

The idea that the advertisement is trying to sell is, “you can create anything with Legos.” If The Lego Company wanted to sell their product they would have made the advertisement more for kids instead of adults. The Lego Company has been creating toys for generations, therefore

The text reading, “The #1 cause of childhood deaths is preventable accidents” appears on the screen after they use emotional appeal to overwhelm viewers with sadness. Nationwide hopes that this quote causes enough fear to convince the audience that their insurance will keep their children alive. The commercial displays images of an open window on the second story of a house, chemicals from under the sink dispersed onto the kitchen floor, and a television that tumbled down, leaving shards of glass all over the room. A TV falling and killing your child may never cross your mind as a parents,even though, 42,000 people are injured every year. This ad tries to open the eyes of some parents and possibly saved lives of young

Lego adds their own flair to the ad by meticulously recreating the attack with actual legos and smoke. Since the Lego Group sprouted from Denmark, an assemblage of thorough research must have been implemented to perfect the magnitude of the incursion, proving through detailed work that they are indeed knowledgeable of the attack. Moreover, the Lego Group is known as an acclaimed company due to the success of their products that embolden creativity. Since Lego has already established itself as a credible source for children’s toys, parents will find themselves more willing to buy the products once they recognize the Lego logo. Furthermore, the brand reassures the audience that the advertisement is not what it appears to be. Legos have the connotations of happiness and childhood; accordingly, the viewers will understand that the ad must be concerning more sanguine topics than what the photograph presents itself

The child’s expression due to the smoke is also something that the audience will notice. It sort of shows the child coughing but then crying, it’s very explicit on the emotions that the kid is currently feeling in the situation. By looking at the ad, the viewers will assume that the child is obviously affected by the smoke surrounding his face. Some say the child is either choking or coughing, it’s obvious that that there is a reaction that the audience will realize and put into interpretation by just looking at the kid’s face.

The most obvious factual claim in the ad would be the partnership that has existed between Shell and LEGO. This relationship has been in place through a series of co-branding deals since the 1960s. LEGO and Shell agreed to create a set of toys that carries the Shell logo and would be sold at gasoline stations worldwide. The intended effect was to put LEGOs in the hands of more

For years, many researchers have done individual studies on how media affects children. A review, which analyzed 173 of the strongest papers over 28 years, found that “80% of researchers are in agreement that heavy media exposure increases the risk of harm to children, including obesity, smoking, early engagement in sexual activity, drug and alcohol use, attention problems, and poor grades” (Szabo).

People who watch a lot of tv think that they are not harmed by the TV but this however is not true. Doctors who know what's good for people say that watching TV can cause a lot of harm to people since it can cause people to have behavior problems and can cause them to not feel well from their health. One way that TV can do more harmful things than good things is that it can cause people who watch a lot of TV to imitate bad behavior on TV. According to KidsHealth.org, it said that “TV