CASE EXAMPLES Essay

Currently the margins Inventec makes on its Notebook PC’s are low and tough competition is pushing the margins even lower. Inventec’s reliance on HP-Compaq puts the company in danger of going out of business should HP-Compaq suddenly decide to take their business elsewhere. It is imperative that Inventec diversify its products and increase its customer base.

With Apple the Growth has been substantial and it can be stated that the Products have reached a maturity stage and hence there is a chance of decline. This has also been evidenced to certain extent as Samsung has taken over as the market leader in the mobile phone segment. The emergence of cheaper brands like Lenovo etc has also been a challenge for IT products of Apple. However it is also true that Apple has always focussed on consumer trends and demands and thus has been capable of avoiding the decline stages. Further market development and diversification strategies have been suitably implemented

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

Being ahead of their competitors is a key component in the technology aspect of Sony. Technology factors are crucial to industries to create the competitive advantage that is highly needed to triumph over competitors (United States Securities and Exchange Commission, 2017). Being thorough in research and development to bring innovative products before and with better quality than competitors is how Sony is going to retain their reputation. With new technology arising

Computer technology is constantly advancing over software and hardware that is available at any one given time. These constant changes affect how long computer products can sell for a premium price but also can make it cheaper for those consumers that are not interested in the newest and latest components. Personal computers (PC), also known as desktop computers, are common place in jobs, schools and homes. The demand for personal computers is constant and revolving since components of computers gets better and more powerful with time. The target market then becomes anyone that uses a personal computer for home or work. HP uses the fact that computers are a common item in any office or home to their advantage and offers not only PC’s but other accessories pertaining to computers as well. While HP currently excels at providing a product for a decent price they are missing out on consumers that Equalus will focus

The targeted consumer has been identified as a recent retiree who is in her early 60s. This customer has just broken her laptop which was given to her as a gift from her daughter, four years ago and is looking for a replacement. As she is not in tune with the latest technology developments

Joseph, S. (2013, November 18). Sony to Switch PS4 Marketing from low key to high impact. Retrieved from Marketing Week: http://www.marketingweek.co.uk/news/sony-to-switch-ps4-marketing-from-low-key-to-high-impact-in-2014/

IBM Market Leader in Mainframe –market share 61%, starts PC business in ’81, in 2 yrs market share is 42%

As we all known, Sony and Matsushita are two of the largest consumer electronic makers in Japan or even in the world. And in this reading, it points out the different strategies Sony and Matsushita use when they were facing the fierce competition in China ----- Matushita was accelerating its pace on stretching the supply chain in China while Sony unexpectedly decided to shift some of its manufacturing business in China back to Japan. In this article, I will discuss the reasons that lead them to make different decision as well as analysize the advantages and the disadvantages of their decision.

When shopping for a computer, one can look at the cost and compare it to other models. For instance, individuals usually have less to spend than organizations. The HP Envy model is adequate for companies looking for greater processing power (Intel Turbo Boost) (“HP Pavilion HPE,” 2011). The Dell Studio model is a little expensive; however, this model is adequate for small business and organizations. Similarly, the HP Companies looking for attractiveness will find the MacBook’s unique design quite appealing. Overall, these three models range in price from $649.99 to $1300.00, they are high end products known for quality and

As indicated in the table above, Dell and HP are the strongest players in the computer industry. These results are also supported by the market share statistics presented in case Exhibit 3. Conversely, the table above indicates Acer as the industry’s weakest rival in part because it focuses on producing low priced computers,

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

Both Dell and HP are two strong players in PC industry which refers to an industry where companies produces PCs (desktops and notebooks), handheld devices (smart phones and tablets), and workstations. However, with growing global expansion, Dell and HP’s performance differs. Dell, once the world’s largest PC maker in 2001, has continually lost its market share to HP and Acer since 2007 (Guglielmo 2009). The cause is rooted in two differences of these companies: company diversifications and core competences. Therefore, how firms can continually survive in the PC business is more of an issue for Dell than for HP.

Nowadays, it takes just a few minutes for a customer to make research and evaluate competitors. Customer reviews provide others with valuable insights. The point here is that this decreases switching (transaction) costs for customers to switch from Sony to Apple, for example, and vice versa. As it was mentioned earlier, customers are sensitive to prices and price elasticity of demand is high. The most important thing that matters to customers is price, not quality, because all of big players offer very similar products in terms of design and functionality. More customers prefer buying online, and this pushes down switching (transaction) costs even further. To summarize, buyers have the power to influence Sony directly because they can easily switch to competitors; but also indirectly, through exchange rates, as Sony is all about international

SITUATION: Once the largest computer manufacturer in the world, Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining, their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise, Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus more accessible substitute to the old guard (laptops and PCs).