Linkedin Case Study

Numerous individuals believe that social media is positive toward the working industry. This is because you can utilize social media towards the best interest of your career. For example, according to Patrick Gillooly, “Don’t quit Social Media, Put It to Work for You Instead”, it quotes “Most employers and costumers I’ve talked to are ultimately looking for confirmation of their excitement about you, no reasons for suspicions or doubts.” Not having any profile could be seen as a red flag, so why give a potential employer any reason to question your candidacy?” In other words, having a form of Social Media can aid your opportunities to obtain a job. This is because employers and bosses can get a glimpse of who you are through social media and analyze whether you are a possible good option for the job. Nevertheless, if you don’t have social media, they are going to be left in skepticism. Thus, because they don’t have an idea of who you are, they are not going to take risks in electing someone who they don’t really know about.

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

It allows users to maintain a virtual resume that can be viewed and accessed by certain people with ease, depending on your privacy settings. LinkedIn also makes the process of looking for a job and maintaining a resume simple by filling out a form and pressing submit. With over 200 million users and the vast number of companies that use LinkedIn, it is becoming a social network that can actually be taken seriously and used as a resource. The more professionals and companies that register on LinkedIn as year’s progress, the more useful the social network will become.

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

* The first two assignments (Stages I and II of the project) are worth 100 points each.

Sites such as LinkedIn helps recruiters in recruiting candidates by expanding the reach of their personal networks, contact candidates directly, and manage an array of talent (Schawbel, 2012). With most people being aware that employers do reference their profile for character check, people do believe that employers have the right to view their information in order to learn about the candidates’ personality and to ensure the person is not a liability (Budden, Elkersh, Vicknair, & Yancey, 2010). In conclusion, employers should be using social media only for job-relevant purposes. Employers should take specific steps

To be completely honest, the only social media I currently use is Facebook. I hadn't felt the need to use any additional social media prior to my return to college. However, I recently created an account on Linkedin. I picked Linkedin after doing some research regarding social media networks. I was looking for a site that was more of a professional social network as I already use Facebook as a social network. I was looking for something that I could use for "professional branding purposes", as a first impression for professionals to highlight my experience and background. I wanted to use it for networking purposes to organize professional contacts. My understanding is there is also an endorsement component which I'd like to look further

In a recent study, 77 percent of recent college grads expect to see a company career site and 94 percent say that, in addition to a career website, employers should also present themselves on at least one social or professional platform. 61 percent expect employers to have a Facebook career page, and more than half look for a Company page on LinkedIn. And if you disappoint them, they will be vocal about their job search experiences. 92 percent say they discuss their job search experience with others, both in-person and through social media.

This is out of my comfort zone and yet a double standard at the same time since I have accounts with Facebook, Twitter, Google+, and LinkedIn that are current. Social media is out of my comfort zone because I have had a few bad experiences that impacted my private and personal life. In addition, my experience as an officer taught me to keep private life under lock and key and my social media life closely guarded. For professional and assignment purposes, my social media site example will be LinkedIn.

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

It also gives businesses free advertising and publicity through updates, creation of Fan Pages and applications. Facebook also allows users to keep track of events, join groups, network with people and buy things among the few. Facebook differs by the amount of information other users can view as well as the large amount of applications assessable through the company but is not allowed in China. Facebook is more for social networking while LinkedIn is geared more towards professional networking. Facebook allows users create lists of professional friends so that they can get information to specific people. Both LinkedIn and Facebook can be used to job hunt.

LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by Reid Hoffman and four others in Mountain View California. The company provides a web-based site for career management as well as professional networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing network and generating a professional reputation.

Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the

Employers invest a great amount of trust and resources when hiring employees. Social media should be used in order to distinguish

The basic functionality of LinkedIn is that it allows users to create profiles, describing their work experience, schooling and training, capabilities, and a photo which is basically used as their resume. Individuals can use their profile as their resume and most employers search through LinkedIn profiles for new employees, so individuals will gain attention from employers without even applying.