Linkert Scale Survey

Decent Essays

Likert survey scale was invented by Rensis Likert, who was first to apply this approach in surveys to check attitudes. The main advantage of his method is that it requires less time to develop and is easier to adopt than the previously used survey methods. Moreover, the Linkert’s approach does not require the use of negative wording points, which is why Linkert scale survey has been used so much.
“Likert Scaling is a undimensional scaling method. As in all scaling methods, the first step is to define what it is you are trying to measure.” (Trochim, 2006)
Questionnaire items are simple statements that the subject should be evaluated based on their personal views. Commonly used five gradations, such as:
1. Strongly disagree
2. Disagree
3. Neither agree or disagree
4. Agree
5. Totally agree.
Statements wordings that are selected depend on the objectives of the researcher, the wording of the response may also vary, for example from "frequent" to "never go out" or "always buy" - "never buy." The number of grades can also be different (from three to nine). Selection of questions in the survey scale compiled into a pilot study. To do this, create an initial list of questions, which are offered to pilot survey-takers from the chosen group of representatives (team members), they will test each question for appropriateness. Approvals must be consistent from each pilot test-survey taker. Some questions will have to be taken off from the survey before the final survey is done.

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