Literature Review Of Tesco

The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.

Ownership and liability - Tesco is a multinational grocery and general merchandise. Founded in the east end of London by Jack Cohen in 1919. Registered in the UK, operates in 14 countries across Asia, Europe, and North America. Also, a public limited company (plc). A plc is when shares are sold and traded on the stock exchange. Likewise, with it being a plc meaning they have limited liability meaning it protects the business against the risk of being sued so they are not held responsible. There are features that include that they buy and sell shares on the stock market meaning they have an increased capita since they issue shares and debentures.

Although most companies use the transformation process it is natural to see that they use it to provide different things to satisfy their customer needs. For example the AA will provide a

The internal analysis of the company paints a picture of a firm that is well endowed with resources, both human and capital. The company boasts of an asset base of $11.4 billion according to the financial reports for the year 2012. This is huge, and it shows that the company is well grounded and has the capacity to gain a competitive edge in the highly competitive retail market in which it operates (Britton & Jorissen, 2007).

A business does not operate in a vacuum.It has to act and react to what happens outside the factory. These factors that happened outside the business are known as external factors or influences.

The previous arrangement followed by Marks and Spencer demonstrates the concept of hierarchical structure, however in the last five years, due to a rise in their competitors within in the retail industry in the UK, their strategies have now become more focused on innovation and customer service’s quality. Therefore, their tall structure was redefined to adapt to these changes.

Tesco is a public limited company and it’s one of the largest retailer in UK and is the fourth largest retailer in the world. They have over 500,000 colleagues and they provide goods and services to 12 other countries like South Korea and Poland. Tesco is an international business but UK is where its business is more focused on. 75% of Tesco group revenue comes from UK business as they get lower sales from other countries outside UK. By offering the customer new goods and services in expanding UK markets, such as telecom and financial services and expanding their market abroad, enabled Tesco to expand their business so that it can deliver long term growth for the business. It also allowed Tesco to expand into new markets and improve their business in the competitive markets. On the other hand, Tesco main value is to provide good quality of goods and services that are cheap and affordable to the public. Which link to their slogan “every little helps.”

Tesco is one of the most famous stores in the UK with it being our biggest sales retailer earning billions in profits. The statistics of the supermarket are extremely impressive with over 330,000 staff employed, being the third largest supermarket, over 16 million Clubcard users in the UK and it being said that one pound in every seven has been spent at Tesco. All of this used to just be a small stall in East London when it was created by Jack Cohen in 1919 simply selling groceries making a profit of just £1 on the first day. Five years later, Cohen purchased a shipment of tea and Tesco became a brand with its first store opening another five years later, in 1929, in North London. Tesco is now not only just a grocery store, it also sells petrol (becoming the largest independent petrol retailer in the UK), insurance, has its own bank, credit cards, loans along with products such as its own clothing line F&F, games consoles, televisions and sports equipment. However, in 2014 Tesco had a shocking downfall when it had been revealed that they had exaggerated their half-year profit forecast by a massive £250 million.

To make further comment we need to investigate further by looking at industry, competitors and economy. There may be other factors causing this ratio to decrease such as a general decline gross margin profit in retail sector affecting all companies, high inflation causing less demand, increasing competition etc. We should do further investigation to make further comment.

In this report the business I have chosen to evaluate is Tesco’s. Tesco’s is one of the largest supermarket stores around the world; it has 330,000 staff working in 3,146 stores, there are stores located in China, Turkey and Japan. Research shows that they have stores in 9 other different countries and 27 million people outside of the UK own their own club card to receive offers and discounts from Tesco’s. They sell a range of different products to suit customer’s needs. The products range from food and groceries, their own clothing brand F&F, their own mobile phone network, and also have personal banking. Tesco’s are all

Tesco use many strategies to adapt to the culture they are working in, which will encourage more customers to shop from their and beat their local competitors. However, Tesco in the UK provide many different products to appeal to different ethnicities and cultures including their own branded food.

In this report I will be providing the UK’s largest supermarket, Tesco with advice on their performance. I have chosen to use two types of analytical models to review the company; I will be looking at the organisational structure of Tesco, as well as analysing their business and competitive strategy.

The group follows the systematic/strategic approach in market entry as it seeks opportunities with long-term positive impact, and thereforethey framed a business model that ensures in all of its steps an achievement of the group’s global objectives. The following table illustrates the market entry strategies in the business model:

The organisation I chose for this assignment is called J Sainsbury plc. J Sainsbury plc is one of the world's leading retailers, playing a part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsbury's Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. Sainsbury's serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nine in Wales and seven in Northern Ireland. Nearly 60 percent of

Tesco had to adapt to the local requirements, offering new solutions to previously recognized issues, by combining centralized purchasing and working with local suppliers, Tesco achieved economies of scale and transfer the benefit it to its customers in its express outlets. It actively engaged in creating a favorable environment in various markets; from bringing its UK based suppliers to USA and setting up in DC to engaging in Thailand with local community to explain the benefits of its value chain.