Live Nation Presentation:
Introduction:
About Live Nation Entertainment
Page 1
Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.
* Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Established in 1976, Ticketmaster serves clients worldwide across multiple event categories, providing ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums and theaters.
Live Nation
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* Grow Advertising and Sponsorship. Our goal is to drive growth in this area and capture a larger share of the music sponsorship market. We will focus on expanding and developing new relationships with corporate sponsors to provide them with targeted strategic programs to deliver more value to the sponsor through our unique relationship with fans and artists, our distribution network of venues and our extensive ticketing operations and online presence. In addition, we provide one of the few ecommerce sites that has a substantial and growing online advertising platform. We will continue to look for new innovative products and offerings that give our sponsors and advertisers a unique ability to reach consumers through the power of live music. * Sell more Tickets and Capture more of the Gross Ticket Revenue. We will continue to invest in our ticketing software system and related products to strengthen the functionality of our system and continue to improve our clients’ ability to drive ticket sales. We are focused on selling tickets through additional sales channels, including social, retail and mobile, and leveraging our extensive database we have built through www.livenation.com and www.ticketmaster.com to better reach consumers. We are helping our clients sell more tickets by leveraging our extensive analysis on fan purchasing
Core Product – The core product is fulfilling the customer’s wants and needs. This involves the enjoyment of experiencing three days of music, arts and culture from around the globe. There are new artists every year at the festival, so there is some excitement from the consumer, in seeing an act that they have never seen perform before.
When we reviewed Ticketmaster internally, we looked at the firm value chain, the core competencies that exist, Ticketmaster’s technology, and the social and legal challenges that may exist. The firm’s value chain and core competencies are its paper tickets, etickets, and their box office
The ALLTEL Pavilion in North Carolina is an outdoor amphitheater that provides about 40 concerts to the public per year. The past operating period shows negative results. The management’s aim is to forge a better strategy to realize their goals in terms of their budget and sign contracts with different artists.
This information should be used as a catalyst for retaining this year’s core subscribers; a reward for this information should be a discount on early purchase of next season’s tickets. This should be a major goal since an early indication of next year’s subscriber base will give the symphony an idea as to if this promotion and changes are
In a world of political discourse with racism and hate running rampant, a few great men and women came together to bring unity and harmony like never before: in the form of massive music festivals. In the late 1972, the black community came together for a concert known as Watts Summer Festival. In 1969, the largest music festival of its time was held, and was known as Woodstock. Later that year, the Rolling Stones put together a massive free concert in San Francisco known as the Altamont Concert. All of the concerts and music festivals were not aimed at making money or becoming famous, but about the unity of people through the art of music.
BPQ2: My potential customers are major touring artists that play big ticket shows very frequently.
They may also purchase more tickets for standing room only sections or tickets which they put on sale right before the game starts.
The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the
From a human resources standpoint, FNL currently has a great relationship with its clientele and is rich with performers and entertainers eager to take part in the events. This is demonstrated by the growth of visitors to 25,000 in the last season with additional growth expected. By last year’s numbers alone, 2,800 visitors can be expected, demonstrating the objective is not out of reach (see Exhibit 1). As the venue’s maximum operational capacity is limited 5,000 people, a sellout is plausible, creating a feel of exclusivity, encouraging people to buy their tickets in advance. A sold out event would be a huge success not only in achieving the desired attendance, but also for the future episodes in the
Promotions such as giveaways, ticket discounts, raffles, etc. are a good way to attract fans. I would also highlight these promotions on Facebook and Twitter for all of my followers to see. Using the media is also a good use of traditional marketing because it is free. The media outlets can inform fans and potential fans about the upcoming events. This is a free and easy way for the program to spread information to the public.
Six Flags, officially Six Flags Entertainment Corporation, is an amusement park corporation based in the United States, with properties in the US, Canada, and Mexico. It is the largest amusement park company in the world, based on the number of properties owned, and is ranked sixth in terms of attendance.The company maintains twenty properties throughout North America including theme parks, thrill parks, water parks, and family entertainment centers. In 2016, Six Flags properties hosted over 30.1 million guests.
These connections give them a huge opportunity to communicate directly with consumers. In order to maximize this opportunity, they should promote their existing events like the Tour de Fat bike race and beer festivals across the country.
This entails persuading the customers to purchase the tickets and experience the SAA experience. The marketing and sales will increase the purchases of The following activities can be
The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.
New ways of revenue generation: Seats are generally sold at full face value, Sponsors from Corporations.