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Executive summary The purpose of this report is to designing a new boutique hotel’s club floor. The structures of this report are as follows. First, we will discuss the background information and state the objective of the report. Second, we will focus on South Korea IT Professionals and analysis their demographic and socioeconomic profile by relevant articles and literatures. Also, the purchasing power and arrival number of South Korean business traveler will be forecasted. Third, we will conduct a service analysis of South Korea IT professionals by Hofstede’s Cultural Dimension. Fourth, Hotel ICON and Butterfly on Prat are selected as our major competitor; therefore we will conduct a competitor analysis to find out their strengths…show more content…
We will discuss and analyze IT Professionals business travellers’ demographic and socio-economic profiles below. Demographics elements contain education level, gender, marital status and trait. 2.1 ) Demographics 2.1.1) Education Level From the UNESCO, it shows South Korea has the highest tertiary rate in the world. (Nick.C.& Hanna.P.,2013) Korean government invest large amount of resource in the information technology education to develop I.T. experts. Therefore, Korean Information technology professional usually equip with high educational level. Base on their background, they will look for advanced technological service. Besides, though they are intellectual in the Information technology, through our interview with Korean tourist, we found that most of them are not familiar with the international language—English. Interviewees indicate people in their country seldom use English. It is easy to have communication failure if we cannot communicate with them effectively, so we need to recruit staffs who are familiar with Korean. Then we can guarantee them a nice moment of truth. It shows we are concerning. 2.1.2) Gender Although Korea is a feminine country, both gender are openly for contest, female is less involve in the I.T. field. Women only make up less than 18% of IT workers. (Wisat, 2013) We assume that we may have more male guests. In order to favor our target guest, we will consider the construction ratio of the use of
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