Looking at Skyy's Vodka Advetisement

The man walks into the boxing venue nicely dressed in a suite, but most noticeably after the audience has already taken their seat. This is a powerful statement to logos. 1800 Tequila suddenly redirects the main attention away from the boxing match towards the man's arrival making him look important. A handsome caucasian male who is well dressed is not only a desired figure, but a symbol as well. In this case he is a symbol of success. The ethos appeal is successfully exercised in this advertisement because the male seems to be well put together. In other words he is a quintessential figure of this specific society. By using a handsome male, the audience is led to believe that successful people choose 1800 Tequila over other

While Milla appears to be alone, her posture as well as the scant clothing lead the consumer to believe that she is in the midst of a seduction. The fact that her body position matches the shape of the bottle also helps to associate the “mood” of the ad to the perfume itself. This is intentional because the bottle was designed this way so as to “Echo the lines of a woman’s back.” and thus, represent the slogan which is: “A Fragrance to Seduce the Senses”. The reader can know this as a fact because Donna Karan herself speaks of it on her Facebook page, www.facebook.com/DonnaKaranNewYork (3). Concerning the color tone of the ad, the seductive palette, when paired with the luxurious and sophisticated colors of the ad itself, work to evoke the purpose and mood of the ad, which is to sell a high-end perfume.

The Skyy Vodka ad displays what should be everything a man desires; class and a scantily dressed woman. Apart from the Skyy bottle being the focus of this image, the woman's large hat turns her into a submissive object. The man still has half his face visible, this is because he is the buyer and audience of this ad. However the woman is faceless, easily more objectified and simply part of the package that comes with buying Skyy Vodka.

The text in the advertisement helps to persuade the consumers to buy the product. The brand name is ‘CoverGirl’ and this itself suggests that the product if of good quality because Covergirl is a known cosmetic company, known for being used by makeup artists and a good value brand of makeup. Advertisement uses various techniques in their text to attract the audiences and convey the message. Text written in bold under the images makes the ad very attractive. Advertisers are introducing their new product with the help of text. Text like double your lip color and blast flipstick makes the ad very interesting. The text tells that the blend of two lipsticks will give new color to their lips every day and will customize their

Every consumer perceives advertising differently, depending on the individuals’ morals, values and if they agree with the discourses of the current era. It is hard to appeal to all of societies ideals, especially when using sex to sell. As some may believe that a topless women is demoralising and “a failure to be creative” whereas, others may enjoy this advertisments and go on to look into the product being sold.

Gender roles have been a part of society since the beginning of society itself. Men are supposed to be bigger, stronger, smarter, they should go out and support their family. Women are meant to fragile and they should stay at home to raise the children. Though this idea is not as present as it once was, and many people, especially women, continue to step away from that idea, it is still present especially in advertising. Gucci’s 2011 advertisement for their “Guilty” cologne is no exception to this. The advertisement features Chris Evans, known for his roles in the Captain America films, and Evan Rachel Wood, known for her roles in Westworld. The two stand naked against a black background. The cologne bottle is pictured in the bottom right corner of the image. The title is above their heads in bold white letters and says “Gucci Guilty: Pour Homme.” They use these gender roles, and other common societal ideas to convey their message that the use of the cologne will not only make it’s target audience more attractive but it will spice up their life and get them pretty women.

In today’s society, advertisements have more of the magazine display advertisement filled up with the main image. In this Lucozade sport advertisement the company has the product being advertised and also advertising one of the players that Lucozade sponsors (Gareth Bale). The first signifier clearly shows that if one drinks Lucozades new sport drink, that not only will it make one’s performance better, but also make, feel and look like Gareth Bale. The celebrity is made to be the largest image in this advertisement. This is done effectively to catch the attention of the target audience, which is expanded due to the popularity of Bale in the footballing community, this enforces the very strong sporting discourse within the ad. The Male connotes

"In many magazine advertisements women are often viewed as objects rather than human beings. Instead of focusing on the woman as a whole, many ads will just focus on one part of her body" (Objectification of Women).Often the focus is on a leg, a neck, a headless torso, etc. One Guess Eyewear ad has a man 's head resting on a woman 's torso. While her breasts are visible, her head is not. Skyy Vodka continually uses women 's legs in their advertisements. One ad for Lily of France which spans the bottom of two pages not only focuses on a headless torso, but compares the breasts to speakers. Women 's bodies are used as desirable objects to attract attention to the product. This is occurring in increasingly ridiculous ways. An ad for Visa found in several teen magazines shows only a woman 's stomach. A naked woman with her face tucked away holds a Palm Pilot. The text reads, "Simply Palm". About-Face (an organization which combats negative and distorted images of women)

The advertisement is specifically directed towards women in the way that it appeals to what they believe Skyy Vodka can give them. In the advertisement there is a woman in a black dress leaning back eating olives with a martini glass between her fingers. On the floor is the Skyy vodka bottle and a man in a suit between her arm and body who seems to be passed out with his arms spread apart with a tie covering his eyes. The foreground shows the man woman is in her apartment, while the background is red and in the upper left-hand corner of the page it says “#18 She Wins.” The first thing the ad demonstrates is empowered women who are in control of their sexuality and can get what they want in a relationship. The next thing the Skyy Vodka appeals to is power this is obvious because of the body language, clothes, red setting and title. The other thing it appeals to is wealth from which is obvious based on the quality of their surroundings and clothes. The advertisement appeals to women by showing that by using Skyy Vodka that women can refute the societal standards of being a subordinate through having a confident dominance.

Advertisers use whatever they are able to, to make “sex sell” in our culture just from a certain look or text. In this Burger King advertisement, the sexual tension has become clear. Females are perceived a certain way in our society to fit a man’s needs in order to become an attraction for brands. It’s been brought up to the surface just by adding the black background, making the woman’s face an extreme focal point. The woman only has the bottom half of her face presented in the ad, drawing attention to her mouth. She fits the description for how men want to see their women in their sexual fantasies. We are able to tell that just

Advertising today has drastically changed from what it was a century ago. With the rise of social media, companies and advertising agencies must adapt to new technologies in order appeal to the public. A successful and efficient advertisement creates a desire in the target audience and also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. In the Budweiser Budvar magazine advertisement, there is an attractive young woman glancing over to the camera with text under her saying “When the average Czech girl looks like this; who the hell needs alcohol”. The Budweiser Budvar advertisement uses three major points to get its messages across, sexuality, sobriety, and authenticity. The advertisement places many subtle elements throughout the page to demonstrate that non-alcoholic beer is preferable over other alcoholic beverages because alcohol is not necessary for someone to get with girls.

At first sight, both Bottled Night advertisements seem engaging and appealing. For example, the poster advertisement features a male figure (Ryan Reynolds) who is wearing a formal suit to advertise the product in a stylish manner. This represents the male as a higher class formal male, as stereotypically mainly higher class people wear formal clothing. This engages the higher class audience already through the use of just a single element of mise en scéne.

TBWA developed the first printed poster for Absolut Vodka. The ad at first glance could be seen as a throw back to the traditional ads of old, i.e. showing just the product. However perhaps inspired by Bernbach before, TBWA managed to add symbiotics and synergy bewteen text and graphics to create a long running advertising campaign. The headline read ‘Absolut Perfection’. This was complimented by subtle graphics of wings and a halo which reinserted the perfection message with angelic references to the reader and perhaps even suggested ‘Gods Nectur’. It certainly laid

First of all, Guess Seductive advertisements target adult females by picturing a flawless, beautiful female. The advertisement shows a black and white picture of a female who is topless, and the only material covering her is a

Advertisement is all around us. Every day we are exposed to hundreds of advertisements trying to sell us everything from cellphones to milk. The key to sales is to make the potential buyer desire things he/she does not necessarily need. And, in order to make us want these things advertisement agencies appeal to our desires. For most male buyers this involves the usage of attractive females displaying a product, drawing the male gaze to the advertisement in hopes of keeping their attention long enough for them to decide they need that product. For female buyers, advertisers appeal to their desire to be the attractive woman in the advertisement. But most of all, the key to getting a person to buy something is to make them look, no matter what. Humans have an inherent desire to look. This is called scopophilia. Laura