Taking a Look at Sexual Advertising

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Analyzing Advertisements Advertising today has drastically changed from what it was a century ago. With the rise of social media, companies and advertising agencies must adapt to new technologies in order appeal to the public. A successful and efficient advertisement creates a desire in the target audience and also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. In the Budweiser Budvar magazine advertisement, there is an attractive young woman glancing over to the camera with text under her saying “When the average Czech girl looks like this; who the hell needs alcohol”. The Budweiser Budvar advertisement uses three major points to get its messages across, sexuality, sobriety, and authenticity. The advertisement places many subtle elements throughout the page to demonstrate that non-alcoholic beer is preferable over other alcoholic beverages because alcohol is not necessary for someone to get with girls. The first element that this advertisement (as well as many others) utilizes is the explicit application of sexuality to capture the attention of unsuspecting consumers. Sexuality is an effective tool in advertising and is used very often to appeal to our humanly instincts. Sex in advertising uses sexually provocative or erotic imagery that are specifically designed to arouse interest in a product or service. Typically, this tool refers to beautiful women, handsome men, and happy relationships with beautiful

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