Luxury Good and Burberry

This report presents data describing the differences amongst the two department stores, their fundamental visions, and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they already know the store does or does not carry that brand. This is consistent with each department throughout both stores and

Born in Pennsylvania on June 17, 1966 Tory Burch prophesied her signature fashion brand way before she could even be a wonderful mother of six. She fiercely impacts the fashion industry with her unique designs. “From the very beginning, Tory had a powerful vison for her brand, with a signature as emphatic and appealing as that of a modern-day like Lily Pulitzer Blake” she created a signature logo that when everyone sees it they’ll know it was designed by her. An iconic T-logo medallion with a perspective edge which signifies her name Tory a double-sided diagram of the letter T. Tory is such a humble person that is fully determined on her fashion “Tory has an innate sense of decorum, but that doesn’t mean she is the life of the party”

The report includes Mary Katrantzou’s strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers the unique and unseen designs in the fashion industry.

Gucci happens to be one of the most sought after brands in the industry. The latter emanates from the fact that Gucci is classified as one of the most successful brands in the fashion industry, owing to the fact that its products are of top-notch quality (Bhasin). Being a household name for quite some time now, Gucci prides itself in having a huge customer base on the global scene especially after changing designers, a fact that contributes greatly to its increase in sales which translate to subsequent profits (Cartner-Morley; Bowles). While it can be arguably said that Gucci is a force to reckon with in the fashion scene, a lot of factors affect the operations of this company, both internally (micro) and externally (macro

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

The company's strengths are what make the company unique and prosper. The advantages that this company has, is their ability to make 1.7 Billion in sales profit for one year. They have over 1400 stores worldwide and have 17 different brands in which they acquire the billions of dollars that they make. The brand is considered a total Lifestyle brand. Some of their brands are BCBGGirls, To the Max, Herve Leger, BCBGMAXAZRIA, Max Azria, Max and Cleo and Street beat. They are able to produce 200,000 garments per day, and they can also ship 70 million units per year. BCBG

The following report will be focusing on the organisation of Topshop – a well-known and successful company since they first started their journey back in 1964. Since then, they have industrialised over 300 stores in the UK, whilst shipping to 100 countries making their diverse British style known worldwide.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution

Sportsmen and women wear specific clothing for particular reasons, which include freedom of movement, physical protection of the body, personal identification, performance enhancing purposes, comfort and also fashion (Barton, 2015). Sportswear is defined primarily as apparel made for sports participation, however there now seems to be growing trend of consumers purchasing these garments as casual clothes worn for day-to-day activities. The connection between sportswear

• Established brand position (40-years experience) • Baby products / clothing : speciality retailer • Ability to adapt itself to the needs of its customers in international markets • Wide variety of products and services

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

earnings this year at the low end of estimates, sending its stock down the most in six

Due to the indiscreet licensing, the market is flooded with dowdy Burberrys covered with check. Also the credibility of Burberry were damaged by ‘Chav’ generation symbolizing themselves with Burberry check. When Rose Marie Bravo joined Burberry as a CEO in 1997, major department stores Harvey Nichols and Selfridges did not even stock Burberry ranges, and Harrods

The above ratios can be used to measure the efficiency of a firm’s investment policy. Burberry has a higher land, buildings and equipment to sales ratio as well as a higher depreciation to sales ratio. The higher the ratio of land, buildings and equipment to sales, the smaller the investment required to generate sales revenue and therefore the higher the profitability of the firm. Moreover, the ratio of depreciation to sales provides a measure of