Luxury Goods Industry Essay

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

Globalization is the process by which regional economies, societies, and cultures have become integrated through a global network by transportation, communication, and trade. Through a global lens the process of globalization seems to be vital to the development of the modern world. As a result of globalization there has been a dramatic transition in every aspect of life around the world, more specifically in areas such as trade, immigration, and human development. International trade bolsters sales, lowers the cost of production and consumption, and extends the market reach of any corporation. This is beneficial to America in that consumers are able to buy more goods and services at lower costs and therefore the gross domestic product

From consumer’s perspective, the motivation of their purchasing high-end products is complicated. According to the report of Mintel (Academic.mintel.com, 2013), which showed that the reason why a large number of customs have purchased luxury merchandise in UK. There were 44 percent of female interviewees and 48 percent of male interviewees bought high-end goods due to the good quality. In addition, 31 percent of men and 18 percent of women consider the sophisticated technique

The consumption of luxury goods in China is mounting sharply. Not only those born to elite families, but also many common people are greedy for luxury brands (China, a Booming

The luxury market is growing fast in China and India due to the rapidly increasing wealth levels and standard of living gains. Coach must keep in mind the different cultural backgrounds of each country and take that into account when designing and marketing new products and lines.

Definitions of luxury have continuously changed across centuries, and will likely change as luxury evolves in the years to come. It can be difficult to give a precise definition seeing as luxury is all but static. Looking at luxury in an historical context provides insights on different perceptions and views on the subject. In "The Idea of Luxury: A Conceptual and Historical Investigation", Christopher Berry provides an analysis of the evolution of luxury as a moral concern tracing back from Ancient Greece up to you our age.

Luxury fashion items can be acquired via several different avenues, as well as at several different price points in today’s market. Previously, the only options consumers had for the acquisition of luxury fashion goods was to purchase directly from the retail store; however, now there are an enormous amount of resources for consumers to opt for a used product at a much lower price by shopping on websites like eBay, or by purchasing from the growing amount of high-end consignment stores. Another option that luxury fashion consumers can easily utilize is to buy the item new and at a cheaper price by shopping at outlet stores or discount department stores like Nordstrom Rack and T.J. Maxx. Finally, these consumers have the option to borrow. Websites like BagBorrowOrSteal.com have created hugely profitable businesses by making the latest luxury accessory available to be rented at a cost that is a fraction of what the item would cost if purchased new from the retailer. These options have granted a much larger array of people the opportunity to experience aspects of the luxury lifestyle and the luxury image than ever before.

An increasing economic interdependence of national economies across the world experiences a rapid cross-border movement of goods, service, technology and capital. Luxury goods industry, serve as one of the most competitive industry, emerging and developing rapidly all the time. To a great extent, globalization promotes the development of luxury goods industry significantly in spite of the big shock hit by several times of economic crisis.

In the luxury goods industry, the rapid development has brought the market more brands and the latest design products. Industry matures has caused the accelerated development of a wide range of luxury goods (Chiari, 2009). However, one thing was constant, no matter how much increased production costs, the large luxury brand of origin will not be transfer. Long cultural history is an integral part of the luxury brand, and the origin of products have also brought a certain cultural value for luxury goods (Heine, 2012).Especially for Asian consumers, it seems that in the far west, craft superb tailoring and rich cultural history of the western area are the pursue of Chinese consumers (Sombart, 2001).Louis Vuitton 's president has said that (2013), “when customers buy our products, they expect Western quality. The mystery of the origin of our brand is closely linked with our brand”. Although with the close of trade, many luxury goods in the production and sales process will cooperation with other country’s companies, the final product definitely launch in the country of origin. Gucci is a legendary brand in Florence (Italy), and it will also strictly control the production done in Tuscany (Italy), to ensure pure and high-quality products (Gucci, 2015). Therefore, a regional feature has brought an intangible value and more local cultural characteristics to the luxury goods.

The overall sales of luxury goods in the year 2009 is expected to be more than US$150 billion and Asia contributes 10% to it. The concept of luxury is now not confined to only to Europe and US, the Asian subcontinent contributes majorly to it, with India and China as the newly emerging markets. Professor James Twitchell (2002) comments on the democratization of luxury and the changing consumer psychology These new customers for luxury are younger than clients of the old luxe used to be, they are far more numerous, they make their money far sooner, and they are far more flexible in financing and fickle in choice. They do not

Before addressing the issue of understanding what is luxury automobile, it is a must to understand what is a luxury. Generally, consumers could provide the descriptions of what the luxury is and list what they consider to be luxury brands, such as Porsche, Gucci. However, the standard concept of luxury makes is hard to provide by scholars and practitioners (Doss et al., 2013; Roper et al., 2013; Schroeder et al., 2006, p.67). The reason of this phenomenon might be the criteria to judge luxury is different between people. In another word, luxury is relative. A luxury product for a person might just ordinary for another. Brun et al. (2013) argues that the definition of luxury contains several industries. The luxury industry contains a wide range of products including “watches, jewellery, cars, yachts, wines and spirits, clothing, leather goods, shoes,

In 1999, the French leading luxury brand, Louis Vuitton, decided to enter the Indian market. Maharajahs, is a Sanskrit title given to those in India who have the title of “great king”, “high king” or “great ruler”. The Maharajahs have been very familiar with Louis Vuitton since the late 19th century. This relationship between the Maharajahs and the Louis Vuitton brand allowed the decision of entering the Indian market a lot easier. However, the relationship itself had reached a halt and when the bureaucratic restoration of India began, the relationship started to decline more. Due to this, Louis Vuitton had to start seeking out an alternative customer base if it wanted to keep up with the ever changing market place in India. The task that Louis Vuitton had was to establish itself as an exclusive brand to fit the perception Indians had about luxury goods while extending its reach as far as possible. Many of the prior strategies that Louis Vuitton has previous started would not very plausible in India’s market place.

Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.

Globalization became a worldwide phenomenon with the growth of market economy and information technology. With globalization, the operators of companies and enterprises could use resources, management, expertise, information and labour of the entire world to manufacture the goods in the most appropriate areas, and then sell the produce to the areas which require them, to accomplish the most favourable distribution of resources in the world. This caused enterprises and countries to break out the boundaries of the local resources and markets, starting a competition with others in a broader sense to accomplish development. Globalization brings states and regions together by reducing the distances between each other and increasing the degree

Jewellery has been a significant value in our lives for centuries and is often fostered by tradition, cultural background and ethnicity. ‘Amari Kartini,’ a prominent Bali jewellery line, handmade and owned by the traditional Indonesian artisans has extended beyond the realm of adornment to embark on: social customs, stylistic and cultural meanings. Amari Kartini Company has re-invests 70% of its annual profits to achieve it social aim: to branch out into the international financial market. The exotic jewellery line is composed with precious carved gold and unique crystals to symbolise: wealth, power and the reflection of a woman’s desire for natural beauty. Parallel to Dubai, ‘the city of sand to