MK 522 Marketing Management: An Analysis of Grill Kabobs' Market Strategy

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

* Presentation of the food will improve appetizing and more attractive and more likely to be eaten and enjoyed.

The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.

In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example, Qdoba has colorful and artistic design on the wall, seating and washroom, which creates strong visual effect of Mexican culture and makes customer feel casual and happy. As we know, Chipotle is the King of burrito, however Qdoba choose to promote variety tacos to develop it’s competitive advantage. Qdoba launched a set of six Knockout tacos on October 27th, 2015, which enriched Qdoba’s menu items and provided more options for customers. Also, Qdoba’s employees with new designed uniforms are encouraged to speak their recommendations and provide more human touch services not machine-like assembly line. “The worst thing you could hear is as server who says everything’s good.” said John Cooke, VP, menu strategy and innovation at Qdoba. Furthermore, Qdoba introduced a kid’s menu and has 24 open hours for some locations to satisfy more customer needs.

Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.

Gabriel Papazyan is his full name, and he is currently attending CSUN. As you could tell by his last name, you could already imagine that he is not from North or South America. He is actually from Armenia, and it’s located in Asia. The first things that I learn about his culture were his traditional foods. After showing me pictures of his tradition foods, I was dying to eat Armenian foods. One of the first Armenian foods that he showed was the Armenian Lula Kabab. This conventional food contains a grilled lamb shoulder marinated with egg, paprika, mint leaves, and tomato paste. It also goes with rice, noodles and a little bit of spinach, as well as, lettuce to complete the dish. Another favorite dish that he introduced me to was Khash, and this meal is eaten at breakfast. Khash is a type of dish that has a cow or sheep parts, and this recipe

Implementing a customer relationship management (CRM) program should fulfill each aspect of expanding Kudler Fine Food’s services, which should increase the company’s revenues and customer base. With the increase in the customer base, implementing a consumer database is necessary.

“A place where we appreciate tradition, but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients are prepared and hand crafted into delicious meals right before your eyes. At Qdoba, we believe perfection is achieved through skilled cooks, an open grill, and a friendly atmosphere.”—Qdoba’s Mission Statement.

Also they can have a wide array of choices since they do not have to keep large quantities of all items in stock. They should also offer a little flexibility to the customer by letting them bring some idea into the catering service that they may have, or have seen some other place. This will show that they are interested in the needs of the customer as well as offering them goods and services for profit. This ultimately could be a way of marketing research that helps the company stayed informed on the introduction of new products in the industry.

This paper presents an analysis of the market structures, strategic planning, market environment, and internal environment of Kudler Fine Food in order to suggest the best market structure which can be helpful for its long-term profitability and recommend strategies which can make it more competitive and successful among its industry rivals.

Together, they developed a new menu around freshness. Next, “wood-fire grilling” was introduced, as research showed it was the most preferred way of cooking seafood. This was a very effective way of repositioning the brand, as it helped to shift perceptions away from the fried foods of the past to the new fresh preparation methods. Furthermore, “grill masters” were introduced, and the position quickly became the most prestigious job in the restaurant. This was also highly effective, as it added a higher quality feel to the food, and served a dual purpose as the centerpiece of the marketing plan in 2011. In addition, a fresh fish menu was provided to consumers, separate from the main menu, which highlighted the daily catch. Finally, select ingredients were upgraded and restaurant locations were remodeled in order to strengthen the perception of top quality and freshness, while appealing to consumers other senses.

The enigma of the Krabby Patty secret formula can flee the mind of a Palestinian visitor. Palestine is home to the world’s first Krusty Krab. The restaurant replicates the well known food establishment created in Bikini Bottom. Instead of consuming the traditional middle eastern kufta patty made with beef, onion, jalapeno, and lamb, tourists have the opportunity to indulge on the American invented Krabby Patty. With new technological advancements created in the past century, it has become far less difficult for America to ship its culture around the world, and push for it to be adopted. The export of American popular culture has unfavorably affected the world, and America itself in a highly significant manner. A powerful few distribute the

To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

Mongols BBQ is a restaurant that provides Oriental cuisine in Los Angeles, California. The restaurant provided a limited buffet style menu during the lunch and dinner hours of the day. Located near the University of Los Angeles Campus, the restaurant appeals to many young adults, often students, and all the businesses and theater in the district of Westwood. Mongols BBQ is a very successful business and there are many factors in the way they operate the business that contribute greatly to their success. The restaurant industry in the US tends to be among the costliest markets to operate in but the owners of Mongols managed to leverage their experience in the industry and their cultural influence to run a restaurant below the industry average (see Appendix 2).

Ali Baba’s mission is to create and deliver the best kebab experience in the world. True to this philosophy, Ali Baba unveiled its World Class Executive Kitchen (WCEK), which is recognised as a world-class operation in relation to international standards of quality management and benchmarks. Led by extensive consumer research, its vision reflects the changing needs and tastes of consumers.