MKT 500: Branding, Pricing, and Distribution

A market analysis, or market research, helps to understand the community an organization is working for, as well as come up with ideas for the future (Berkowitz, 2011). This is true for any organization, and even more important for smaller organizations, as that may not have a large amount of money to use for new ventures, services, and products. Not to mention the organization needs to determine the best plan of action for their consumers, as well as those that are not yet utilizing the services and products being offered.

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

In “Racial Disparity in Capital Punishment and its Impact on Family Members of Capital Defendants,” Jennifer Schweizer pointed out the ongoing racial disparity in capital punishment and how it affects family members of African American capital defendants. Additionally, racial disparity affects the different stages of the death penalty process, from charging through sentencing and execution. Moreover, African American families have a higher likelihood of being impacted by capital punishment. Schweizer examined how the death penalty influenced family members of capital defendants. The south has the biggest death row population. Death sentences are greater in states that have a past of lynching.

In terms of theory, pricing strategies can be defined as businesses choosing one method to appeal to customers to purchase goods and achieve marketing mix according to the assessment of consumer demand and cost analysis (BDS Forum, 2009). For a company, pricing strategies can be made difficultly. If prices of goods are too higher, they may lose market share. If the price is two lower, the company cannot get bigger profit (Bized, 2006). Therefore, before developing a pricing strategy, the company has to consider much more factors. Such as pricing objectives which rely on production cost, barriers to entry, rate of product diffusion and so on, pricing methods including cost-plus pricing, target return pricing, value-based pricing and psychological pricing as well as other factors to make the best price for the firm and the consumer (Net MBA, 2009). Three points of views of pricing strategies can be discussed in the following in this report. Firstly, pricing strategies should

An analysis is done on how the customer perceives the company’s products in comparison to the competitors’ products. Based on this understanding and the competitors’ prices the pricing is done.

• The company designs separate pricing strategies for local markets and for global markets (Introduction to Brand Management, n.d).

E. Jerome McCarthy in the 1960s – introduced the marketing mix of Product, Price, Promotion, and Place to marketing education (Yudelson, 1999). The concept constitutes the range of incorporated decisions made in terms of marketing to ensure success for related business entities. Typically, these decisions are made in four vital areas known as the 4 Ps of marketing, that is – product, price, place, and promotion – issues like, the variety of merchandise to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution - are covered therein (marketing mix, 2007). With an appreciation of the term marketing mix in mind, in what follows the author endeavours to examine each component of the marketing mix and how each element contributes to the success of Walmart Store Inc.

Market analysing will allow the organisation to have a better understanding of their industry current and future market which will allow the appropriate marketing strategies to be implemented.

Ethics in the workplace help the organization to grow and prosper. They bring about leadership, work culture and literacy. Ethic are beliefs about what’s right or wrong and good or bad based on individual’s values and morals, plus a behavior social context. Ethical behavior conforms to individual beliefs and social norms about what’s right and good. Unethical behavior conforms to individual beliefs and social norms about what’s wrong or bad. Business ethics refers to ethical or unethical behavior by employees in the context of their jobs.

Organizations today have to stay vigilant and scan all environmental aspects of the economy, their finances and the business to ensure sustainability in meeting its strategic goals. These goals cumulate from leadership abilities to develop and implement sound decisions that align with strategies that promote operational efficient and effectiveness of its product or services. Therefore, developing pricing strategies sensitive to market will further provide competitive advantages within the industry, while assisting in creating maximum profitability.

When launching into this industry the new product needs to be admired by consumers, retailers and wholesalers. The advertising campaign must be able to convince merchants and retailers to stock the new brand. With the existence of Coca Cola, Pepsi and Cadbury Schweppes the new brand will have to compete for shelf space. These top competitors have already established a strong image in the customer’s mind. Merchants or retailers will acquire many risks in dedicating shelf space to the new brand. Therefore, the new brand or product must be able to provide compensation for space.

“Adolescence is like having only enough light to see the step directly in front of you.” ― Sarah Addison Allen. The brain, amass with neurons, acts as the body’s “control center”. It governs everyday life for all human beings on the planet. From adolescence to adulthood, the human brain goes through a variety of changes in its physical and chemical composition. The teenage brain and its lack of maturation results in a different viewpoint of life and as well as comprehensive decision making compared to adults. There are biological reasons on why life is so much more different for a teenager than an adult. The teenage brain is still in a developmental stage: the prefrontal cortex (part of the brain that control decision making) is still in its

Aqua Long Life provides customers the good quality service, best quality of clean ,safe and affordable drinking water that you can experience daily on reducing your thirst. We provide good service to potential customers earning them trust and loyalty. We want customers to enjoy

Market analyze is very important to get customers feedback. By gathering market data , market growth the organization will get to know about the competitors.

Although the website allows automated ordering and delivering, there are times when customers may have questions or find difficulty ordering products on the company’s website. Customer service is important in sales volume and customer satisfaction. It is crucial that Organic Vita-Hair offers constant customer service to their current and potential customers. Two of the company’s service representatives are dedicated to these types of inquiries on a constant basis while the other two representatives are in charge of sales and order fulfillment.