Macy 's And Dillard 's The Same Kind Of Retail Business
889 Words4 Pages
Dillard and Macy have the same kind of retail business in USA. Macy 's and Dillard 's, have staged impressive comebacks recently. Macy 's and Dillard 's are renewinh their success in retailing market. They have the same kind of promotion such as Coupons, improving social media for shopping and many kind of customer service policy for their customers. Macy 's and Dillard 's both have intensified efforts to differentiate themselves in their merchandising, Davidowitz said. Now, more than ever, it makes sense to carry exclusive and private labels, he said. Shoppers are increasingly savvy at finding the best price for merchandise by going online, but you can 't comparison shop if the product is an exclusive, he noted. Each chain is investing…show more content… Dillard 's finds itself with a multitude of competitors in the retail space--Nordstrom, Saks, Macy 's, JCPenney. Dillard 's reported a revenue of $1.46 billion for the financial quarter ending in October 2014, Dillard 's saw a noticeable shift, nearly doubling its market share among the Macy 's typical shoppers in the nine months after stores shut their doors,” said Sarah Spagnolo of Foursquare. She noted that Dillard 's saw an 88% increase in market share. A Dillard 's spokesman said the company does not disclose revenue from its e-commerce initiatives. According to Thomson Reuters, the company is expected to report a revenue of $2.08 billion for the fourth quarter, and $6.65 billion in revenue for the financial year. This strong point says that Dillard 's is achieving a high turnover revenue in retailer market recently. According to Thomson Reuters, the company is expected to report a revenue of $2.08 billion for the fourth quarter, and $6.65 billion in revenue for the financial year. Dillard is a younger brand than Macy, Nordstrom, but Dillard 's has taken a successful step to create a good significant position in customer mind in a short time.
Macy 's is one of the largest retailers in the United States. Macy 's was founded by Rowland Hussey Macy in October 28, 1858. Macy 's is an oldest brand in USA with 158 years old. Talking about Macy 's. Macy’s is a mid-range to
Macy’s has chosen the beneficial marketing strategy to fit the objective of business. This paper will analyze the company’s situation from its financial aspect, industry aspect, the competitive part and Macy’s marketing strategies to conclude that Macy’s could have stable profit in the next three to five years.
Macy’s company background
Macy’s is one of the oldest enterprises in the United States, based retail chain of departmental stores. (Hoovers.com) It was founded by Rowland H.Macy
“Though stubbornly high unemployment and continued uncertainty over the prospects for job growth will continue to dampen the outlook for industry retail sales growth in 2012, the retail industry will still grow at a rate faster than many other industries. This year, retail industry sales will rise 3.4 percent to $2.53 trillion*, according to the National Retail Federation – slightly lower than the pace of 2011, in which sales grew 4.7 percent. Many economists estimate that real U.S. GDP will rise approximately