Malaysia Franchise Business Registered Under Malaysia Franchise Association (MFA)
Company Name: 7-Eleven Malaysia Sdn Bhd
Type of Business: 24-Hours Convenience Store
Product Category: Retail
Type: Master Franchise
Registrar of Franchise (ROF): 16 May 2000
Company Address: Level 3A, Podium Block Plaza Berjaya, No.12, Jalan Imbi, 55100 Kuala Lumpur
Tel: 03-2142 1136
INTRODUCTION OF 7-ELEVEN
7- Eleven was founded by J.C. Thompson in the year 1927. Previously it was known as the Southland Ice Company in Dallas, Texas. It was started as an ice vendor and later the company began to offer milk, eggs and bread on Sundays and evenings when the grocery stores are closed. The new business idea produced by them satisfied the customers and also increased the sales. This idea triggered them to establish their business to the modern convenience retail concept.
The company’s first convenience outlets were known as Tote’m stores and in the year 1946, it became 7-Eleven to indicate the store’s new extended hours which is from 7 a.m. until 11 p.m. and also operating seven days a week. The company’s corporate name was changed from The Southland Corporation to 7-Eleven Inc. in 1999. Now, including with its global licensees, franchisees and partners in 16 countries, 7-Eleven operates over 50,000 stores worldwide.
In Malaysia, the first 7-Eleven store was opened in October 1984 at Jalan Bukit Bintang, Kuala Lumpur. 7- Eleven Malaysia Sdn. Bhd.is the owner and operator of 7-Eleven stores
In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999. Today, 7-Eleven is the undisputed leader in convenience retailing with more than 27,900 stores operating in the U.S. and 17 other countries and total sales of more than $36 billion in 2003 .
According to the Kroger business web page, in 1883 Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: Be particular. Never sell anything you would not want yourself. It is a motto that has served him well for the next 120 years. Today, Kroger has grown to 2500 stores with $70 billion revenues, 40 food processing plants ranging from bread, milk, soda pop, ice cream and peanut butter. Kroger operates under two dozen banners, has acquired warehouses, trucking companies, and has over 14,400 private-label items (The Kroger Co., 2012).
7-Eleven Inc. is one of the leading chains in the convenience/ retail industry. 7-Eleven was founded in 1927 in Dallas, Texas. It is the world’s largest mover and expanded faster then any of the convenience store. It also has many stores with gas stations that are cheaper price then the competitors. (http://mbacase.blogspot.com) The name 7-Eleven was originated in 1946 because the stores were open from 7am to 11pm. 7-Eleven has changed vastly after they started offering customers service 24 hours and seven days a week. It has now become the one stop shop, where customers can get their products quickly. (http://franchise.7-eleven.com)
As mentioned earlier, there are almost 3,300 fast foods outlets in Malaysia. Therefore it can be estimated that we can manage to find fast food restaurants on nearly every street corner, and going to a drive – through or using home delivery services are making situations more appealing to choose fast food.
The Five Guys Burger and Fries Company, hereafter referred to as Five Guys, is a family owned burger carry out restaurant. It was founded in 1986 by Jerry and Janie Murrell in Arlington, Virginia (About Us: The Five Guys Story, 2013). Jerry Murrell realized his sons were not interested in college so he told them, "Start a business or go to college" (About Us: The Five Guys Story, 2013). His four sons opted for business, so Jerry and Janie Murrell along with their sons opened a carry-out burger facility in
3. Taco Bell-The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California, and in 1964, the first Taco Bell franchise was sold. Taco Bell is based in Irvine, California. As of year end 2008, Taco Bell was the leader in the U.S. Mexican QSR segment, with a 54 percent market share in that segment.
7 Eleven is one of the Australia’s biggest convenience store chain owned by businessmen Russell Withers and his sister Beverley Barlow. It is claimed that the employees working over there are underpaid and made to work extra hours. (Abc.net.au, 2015)
7-Eleven was founded in 1927 by Joe C. Thompson, and first named his shops Tote’m Stores. The shops then started spreading around cities through the 1930’s and 1940’s selling ice cold beverages. The stores hours were 7 am to 11 pm, hence the name 7-Eleven. 1950’s saw great expansion and growth to areas such as
7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd is the owner and operator of 7-Eleven stores in Malaysia. The company was incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 28 years. The brand name has been very successful and has created a milestone of becoming the largest single convenience store chain with more than 1,905 stores nationwide, serving over 900,000 customers daily.
At 7-Eleven, he built smaller stores at a time when other chains were building bigger ones. While competitors were still letting distributors choose which beer
Established in 1974 as a small licensee of 7-Eleven, Inc., Seven-Eleven Japan grew to become the leading convenience store in Japan by 2005 in terms of operating income and number of stores. They emphasize on fresh merchandise, innovative inventory management techniques, and numerous technological improvements. They growth
The company this report will cater to is 7-Eleven. 7-Eleven began in "Dallas, Texas, back in 1927 has grown and evolved into the world’s largest operator, franchisor
Our group has been chosen as a consulting team by the domestic organization of Five Guys restaurant here in the United States. Five Guys has hired us with the purpose of wanting to expand their successful restaurant chain into other parts of the world. Our goal as their consulting firm is to help them flourish in taking their first step in globalizing their domestic organization into a multinational company. We believe that their first foot step in foreign land should be imprinted in Malaysia, specifically the city of Kuala Lumpur located inside the region of Klang Valley. Before moving a national company into a country like Malaysia for the first time there are many aspects of business and
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