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Management Team At The Fresh Connection

Decent Essays

Introduction
Over the last several years our management team at The Fresh Connection has been working diligently to turn around a fledgling company and improving its position in the global market and with the stakeholders. When we inherited this task our company had an ROI of almost -13%, and there was an extensive list of outstanding issues. From less than optimal capacity utilization to product obsolescence, there were issues in every aspect of the supply chain that were combining to drive the overall ROI down. Our team focused on developing an aggressive front end strategy to combat the ROI, anticipating that change may not come as quickly as we would like. Ultimately, we believe we have gotten to a point now where we know what our root causes are, and have found a solution that has started to pay off.
Strategy and Impact
By far the most important decision we had to make as a team was what kind of strategy we would implement. This included two parts, the fist being the customer facing strategy, and the second was the internal operations strategy. We had decided that our customer strategy initially would be to sell high profit margin products and manage lower volumes. This would start to shift to a more flexible and adaptive strategy as our company began to understand the customer’s needs. We shifted to targeting each specific customer with the highest demand products and would eventually trim our offerings by removing two of the products that had the lowest service

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