Marketing Analysis : Diamond Evolution Fitness Center

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Client Goal Diamond Evolution Fitness Center specializes in providing individuals who are not able or comfortable going to a traditional fitness center an opportunity to reach their goals. Our staff provides clients with the training needed to evolve their body and create the physique they desire. Diamond Evolution fitness Center would like to ensure our clients do not contribute to the $190.2 billion spent annually on obesity-related illnesses, or have additional health care cost because they are obese. These costs are roughly 42% higher or $1,429 more annually than for the non-obese population (President’s Council on Fitness, Sports & Nutrition [PCFSN], n.d.). Goals for Company • Increase growth by 25% within 45 days, 45% within 4…show more content…
2). According to the International Health, Racquet, and Sportsclub Association (IHRSA) the fitness industry: • Increased the number of health clubs or gym memberships from 41.3million in 2005 to 50.2 million in 2012 • Number of people who have used a health club increased by 8 million from 2005 to 2012 • The number of personal trainers has increased by 44% from 2001-2011 • The number of fitness instructors and personal trainers is expected to increase by 31.7% by 2020 • Total revenue in the fitness industry significantly increased from $20.3 billion in 2010 to $21.8 billion in 2012 • Health club membership rose by 10%, while the number of non-member patrons also increased by 5% which was 7.7 million people in 2008 to 8.3 million people in 2012 These figures are expected to continue to grow at substantial rates as society stresses the importance of physical fitness and the connection to health issues ("Most Current Statistics," 2014). Demographics o Geographic Location:  Primary: 15 miles  Secondary: 30 miles o Age:  Primary: 24-60  Secondary: 18-23 and 61+ o Income:  $38,000+ annually o Gender:  Primary: Women  Secondary: Men o Employment Status:  Primary: Full-time employment, stay at home mothers and military/civil servants 
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