Essay Competitive Analysis Section - Fitness Club

1337 Words Dec 21st, 2012 6 Pages
Competitive Analysis

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.
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SWOT

Here is a look at SWOT analysis for the Fun 4 Life Fitness Center, LLC:

Strengths Weaknesses
Flexible Hours New company to market
Latest and well-maintained equipment No brand image yet
Additional complementary services offered Non-existent customer base
Well-trained staff
Opportunities Threats
Increased number of Corporate Wellness Programs Lots of local competitors
Demand for more time efficient workouts for those with tight schedules Current and short-term future forecasts of economy
Increased health conscious population
Focus on youth programs


Market Share

Market Share By Annual Revenues (Sales)
Name Revenues (Sales)
Gold's Gym $66,000
Freedom Fitness of Corpus Christi $500,000 or less
Corpus Christi Athletic Club $5,000,000 - $10,000,000/year
Corpus Christi Snap Fitness Center $500,000 - $1,000,000/year

Looking at the figures by sales revenue, we can see that the Corpus Christi Athletic Club is number one as it relates to annual revenues. Gold’s Gym is fourth among key competitors with annual revenues of $66,000. Although Gold’s Gym is last in this table, looking at the top U.S. Cities and Franchises in the Health Industry Market, they are ranked number two with average revenues of $96 million.
Fun 4 Life Fitness Center has looked at key competitors as well as other direct competitors in the Corpus Christi area. The…