Essay Competitive Analysis Section - Fitness Club

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

The consumers and buyers that make up LA Fitness's demographics are the suppliers, current clients, potential clients, tourists, corporations, and the media.

Since corporations tend to plan in a larger way, rather than small, LA Fitness would like this group of stakeholders to believe the company is one of the best internationally to plan, organize and coordinate special fitness events and programs because of its high customer focus and numerous contacts for them and their employees.

Choosing a vocation can be a daunting task. With the world ever-evolving, one may come across a new attractive career every year. In order to ensure optimal job satisfaction, it is vital to educate oneself about every alluring prospect prior to committing. Simple factors like the time commitment and salary can mean the difference between a content existence and a miserable one.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

“Center for Youth Fitness.” – Valley Health System. N.p., n.d. Web. 25 Aug. 2015. This website describes its facility as a really open and fun environment. It shows a variety of workout equipment which the youth are supervised by. All the staff must acquire a bachelor’s degree or master degree in the field of sports medicine or exercise science. Each student entering the program must complete a safety course before starting the program. Each number will be given to an individualized exercise program to meet their specific goals. Each child will have certain plan to meet healthy diets and how to also be physically active outside of the program. They also provide unique equipment that has games on it, such as virtual

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

Entry into Bell Road Branch YMCA facility in Montgomery, Alabama invites one to a world of fitness and sporting. The center offers a variety of services ranging from leisure to fitness. For the sporting personnel, the center is the best place for exercise before games and one of the places to access routine training sessions. The site has got sporting and recreation facilities like swimming pools, basketball courts, and tennis courts. On the fitness site, pulse fitness, resistance and free weight areas are also taken care of by the facilities available. Cardiovascular fitness is also provided. Health and fitness are also a focus in the facility with healthy habits services being offered for different age groups. The mission of the facility is to provide the users with the best healthy experience and to ensure that anyone that enters into it comes out

Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status

Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.

When I first moved to Denver, Colorado, I went on a small search to find a fitness club that would meet all of my needs. After an online search, I discovered a Lifetime Fitness that was five miles from my apartment. Growing up in an active family and being in the Marines Corps with constant moving, I have experienced a multitude of gyms: with some being good and some being bad. Luckily for me, I have been a member of Lifetime Fitness before, and I knew they set the bar high for fitness clubs that very few others met. Even though I had been to one before I still had a list of what would qualify it as a good fitness club. To be a good fitness club you need a good variety of fitness sections

Fit for life wellness center will implement a strategy that mainly focuses on name recognition in the community. We will mainly advertise our services and past results from our members to gain new members. We will offer a complimentary visit to our facility to gain new members. This will be an especially important strategy, because this will allow us to introduce our center to the community free of charge, and allow the community to try out the centers amenities.

Elite athletes to grandmothers can use the Crossfit method of fitness to achieve their fitness goals. It is the best and most well rounded fitness program there is in achieving general fitness. Whatever your fitness level and goals, Crossfit has something to offer everyone. Since its inception it has grown in popularity and has helped many reach maximum levels of fitness. This is why Crossfit is the best fitness program there is.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their café and beauty salon. However, the owner, Andy has come to realise that if his business ever were to expand, it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities.