sports hall Activity/party room Refreshment area (vending machines only) Health Suite Large fitness suite 2 floodlit outdoor multi-sports games courts The centre currently operates a varied programme of activities . In general, these include casual hire of facilities (badminton, netball, 5-a-side etc), instructed classes (aerobics, other fitness classes), fitness training, childrens parties, club hire, junior
Richards-300311784 1. Executive summary Les Mills is a New Zealand based and world renown gym franchise. The owner Philip Mills, has created a variety of high quality fitness facilities around New Zealand, opening the 10th and latest club in Britomart, Auckland in 2010. Les Mills is renowned for holding the title of Worlds Best Fitness Classes and for their high standard of operations, making them one of the leading competitors in the New Zealand gym industry. The purpose of this report is to identify
36! Fitness Marketing Plan Keisha Dean Shorter University I. Executive Summary Company Description 36! Fitness was started in December 2012 by K. Renee’ Dean who saw a need for an environmentally conscious, fun place to work out. After searching her neighborhood to no avail, K. Renee’ decided to take matter into her own hands and open her own place. 36! Fitness is a unique, state of the art, planet friendly fitness studio located in Sandy Springs, GA specializing in helping people over 30
3C’s Analysis The following section contains an analysis of the company, customer and competitors of Snap Fitness.
Pure Gym is a budgeted gym operator that currently emerges nationally. With the presence of unique five characteristics including affordability, simplicity, inconspicuous consumption and sporadic attendance and consumer sentiment toward traditional clubs, Pure Gym has created a new and exciting consumer proposition, effectively. Regarding company’s insight, this research’s primary purpose is to illustrate business historical background and how this low-cost brand develops through entrepreneur orientation
Case Study of Callaway Golf Company Section I. Summary Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment
orientation and motives of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian’s health club industry. Methodology In this particular study, 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic
MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 « Marketing Objective 4 « Mission 5 « Keys to Success 5 Company Summary 6 « Services 6 « Service Description 6 « Competitive Comparison 6 Situation Analysis 8 « Market Summary 8 « Market Demographics 8 « Market Needs
Health&FitnessClubsintheUS June 2011 1 Working out: Business will stay strong as demand from health-conscious consumers grows IBISWorld Industry Report 71394 Gym, Health & Fitness Clubs in the US June2011 2 AboutthisIndustry 2 2 2 2 Industry Definition Main Activities Similar Industries Additional Resources 16 International Trade 17 Business Locations TaylorHamilton 30 KeyStatistics 30 Industry Data 30 Annual Change 30 Key Ratios 19 CompetitiveLandscape
Section 1: Industry Overview 1-1: GoodLife Fitness Overview Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750, 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures