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Marketing Analysis : The Sisley Advertisement

Satisfactory Essays

a. How did you obtain the ads? What is the name of the magazine? Date published? The Sisley advertisement was obtained from the online website of the magazine “Elle” Russia which was published January 17, 2014. The Michael Kors advertisement obtained from the online magazine “VOGUE”, the October, 2014 issue.

b. What is the brand of the product? What is the logo? Sisley, an Italian brand, was established in 1968. Sisley is a sister company with another Italian clothing brand “The United Colors of Benetton.” The company has “extremely up-to-date collections right down to details, to accessories, colors and to fabrics, which are combined to a refined style, with no overstatements (“Brand History”, 2014). Many people know Sisley as a brand with strong brand equity. It has a strong brand image and is known for scandal advertisement campaigns with strong message to public.
The logo of the brand Sisley is a word “Sisley” which is usually written in white color on black background or sometimes vice-versa: black letters on white background, font Helvetica Black (Andrea Intagliata, 2014). Michael Kors, a world known American fashion brand,was established in 1981. The brand has two lines: Michael Kors collection and MICHAEL Michael Kors line (“About Us”, 2014). The logo of the brand is two letters MK written in black color, where the M smoothly passes

into the K and enclosed in a circle. The typeface used for the logo is Proxima Nova

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