a. How did you obtain the ads? What is the name of the magazine? Date published? The Sisley advertisement was obtained from the online website of the magazine “Elle” Russia which was published January 17, 2014. The Michael Kors advertisement obtained from the online magazine “VOGUE”, the October, 2014 issue.
b. What is the brand of the product? What is the logo? Sisley, an Italian brand, was established in 1968. Sisley is a sister company with another Italian clothing brand “The United Colors of Benetton.” The company has “extremely up-to-date collections right down to details, to accessories, colors and to fabrics, which are combined to a refined style, with no overstatements (“Brand History”, 2014). Many people know Sisley as a brand with strong brand equity. It has a strong brand image and is known for scandal advertisement campaigns with strong message to public.
The logo of the brand Sisley is a word “Sisley” which is usually written in white color on black background or sometimes vice-versa: black letters on white background, font Helvetica Black (Andrea Intagliata, 2014). Michael Kors, a world known American fashion brand,was established in 1981. The brand has two lines: Michael Kors collection and MICHAEL Michael Kors line (“About Us”, 2014). The logo of the brand is two letters MK written in black color, where the M smoothly passes
into the K and enclosed in a circle. The typeface used for the logo is Proxima Nova
This is logos it refers to the men had the chance and women didn’t. It helps with the discrimination against women. It’s not fair for them not to be able to have the chance if it’s not given to them.
The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
Logos- The first thing you will notice when viewing the photograph is it was taken
We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product
At the end of the text is an ellipsis. This adds to the beckoning feel
Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other
This logo contains the same colors and tilt of the FCPS logo to create unity and similarity. Different colors in the logo stand for divfersity, as a one-colored logo would not create as much interest. Incorporated sleek, straight lines were used for neatness and the professionalism of the Department. The tilt to the right of the logo overall also metaphorically represents the will of students to strive to the top of their potential. Similarly, the equal sign in the "E" represents the equality of all students, as they are all given an equal opportunity in their respective learning environment. This logo would be easily printed in color or in grayscale, due to the use of only two
In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the
This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a
up about two thirds of the A4 sized advert. The picture is of a woman
In the fashion industry, fashion brands are highly associated with branding, because of the intensive competitive fashion markets. Moreover, fashion brands are self-expressing to some extent (Carroll, 2008). Building creative brand image is important for the fashion brands. In addition, Carroll (2008) said that social responsibility and potential risks are the two aspects related to the fashion brands. Just as
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.