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Sweet Dreams Motel Case Study Essay

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Marketing Case Study :
Sweet Dreams Motel in Far North Queensland

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1.INTRODUCTION
Mr Smith is the owner of Sweet Dreams Motel in Far North Queensland. He owns the property since four years ago and he is not happy with the occupancy in the motel which only 50% year round while the other property can reach to 68% occupancy rate.
Mr Smith believe his property have some strengths especially if we look at locations, large grounds, cheap rate, and room size. But he also aware of some weaknesses issue in the property such as: no television units in the bedroom, less attractive grounds, very little promoting activities and no restaurant services in the premises. …show more content…

External factor Opportunities (O) | Threads (T) | Improve the ground site to make it more interesting | Potential failure if occupancy not increased. | Establish the TV connection | Similar product in the market with better price, better premises. | Establish the internet connections | Downturn in economic that can affect to holiday expenditure | Add outdoor features : BBQ and picnic area, kids swimming pool, mini golf (if it not too costly). | | Increase the rooms rates | | Build the marketing network with local and international | | | |

From the above analysis, the business can achieve the better result if they are able to use their strength to take advantage of the opportunities. And to assess the weaknesses and threats before it make impacts on company goals.
The strongest points for Sweet Dreams will be the location, good

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