Marketing Case Study :
Sweet Dreams Motel in Far North Queensland
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1.INTRODUCTION
Mr Smith is the owner of Sweet Dreams Motel in Far North Queensland. He owns the property since four years ago and he is not happy with the occupancy in the motel which only 50% year round while the other property can reach to 68% occupancy rate.
Mr Smith believe his property have some strengths especially if we look at locations, large grounds, cheap rate, and room size. But he also aware of some weaknesses issue in the property such as: no television units in the bedroom, less attractive grounds, very little promoting activities and no restaurant services in the premises.
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External factor Opportunities (O) | Threads (T) | Improve the ground site to make it more interesting | Potential failure if occupancy not increased. | Establish the TV connection | Similar product in the market with better price, better premises. | Establish the internet connections | Downturn in economic that can affect to holiday expenditure | Add outdoor features : BBQ and picnic area, kids swimming pool, mini golf (if it not too costly). | | Increase the rooms rates | | Build the marketing network with local and international | | | |
From the above analysis, the business can achieve the better result if they are able to use their strength to take advantage of the opportunities. And to assess the weaknesses and threats before it make impacts on company goals.
The strongest points for Sweet Dreams will be the location, good
Thank you for writing our consultancy in regards to the predicament facing you and your team at the Radicor Hotel Darling Harbor Sydney. I understand this time must bring you considerable angst; especially considering Simcom- the partial owners- intend on divesting from one of her hotels: the Radicor being one such possibility. As such, I have taken this case under my personal consideration. You will find at the end, an appendix (Reference List) for any sources which I have used to underline criteria or feedback regarding the adverse review received by your
My second area is a miniature golf course. I think lots of people would enjoy a miniature golf course. You will have to pay $3.00 for kids to play and $5.00 for adults. There are going to be obstacles in the way on the course. There is going to be water along the course. There will be a variety of different golf balls to choose from and a variety of clubs too. You can also buy a golf ball to take home for $4.00 each.
Remove seating and add a fitness area. Zumba or yoga would be low budget options to try.
Edmundson (2013) explains that companies that consistently expand in a profitable manner have learned to take their strength and transform them into a competitive advantage. Edmundson (2013) list nine principals that will help companies turn their strengths into competitive advantages. The nine principals are to be quantifiable, stay objective and creditable, be true and accurate, not stated by you’re competition, contrast, use concrete facts and tangible data, emotional, focused and simple, and tell stories to make your audience relate. Edmundson (2013) continues that typically companies that have
The water park should provide a fun loving place to play on slides and pools. As well as the play grounds and court area with different places to eat any time. Should the water park open there would be 12 water slides a wave pool as well as a wading pool for tootlers. Even though there is a water park there would be a court area for picnics as well
The Opportunities discussed below will utilize these strengths while keeping in mind the company’s weaknesses and
Congress is not restricted in regulating interstate commerce just because the commerce it is dealing with was also deemed a moral and social wrong. The power to regulate commerce includes the power to regulate the local incidents that may have a substantial effect on commerce. Congress can adopt the Civil Rights Act of 1964 to apply to a motel that serves interstate travelers under the Commerce Clause.
Owned by Macquarie Leisure Trust Group, it serves local, interstate as well as overseas visitors, with the slogan 'So Many Worlds In One'. Dreamworld is located in Coomera, Gold Coast in Queensland.
Sweet Dreams Incorporated (SDI) utilizes two manufacturing plants both in North Carolina and South Florida to produce mattresses and box springs. SDI has encountered financial difficulty since the beginning of the 1990s that has been prolonged due to the ineffective strategies they have implemented. As the problem prolongs, the company is faced with potentially being forced to file for bankruptcy as it’s current, quick, and debt ratios, all have failed to meet the contractual limits of the agreement between SDI and First International Bank (Sweet Dreams, Inc., 1997). Furthermore, SDI has recently signed a contract for a plant expansion that would require an additional $9,500,000 of capital that is regarded as essential for the
A company’s strengths refer to what it does well to give value to the company. If a company’s resources and capabilities enable the firm to exploit an external opportunity and to neutralize an external threat, then those resources and capabilities are considered valuable, and are considered to be strengths (Barney & Hesterly, 2015, p. 67).
Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such
A company’s strengths are found within their own company and members. Depending on how well and to what extent a company uses its resources determines just what its strengths are. These strengths may be what they do better than other companies, what they do different from other
All business needs to take action which helps them keep good position on the market. Before taken any action analysis has to be made. Answers and data which were obtained during analysis can help chose strategies, which help achieve objectives.
Strengths signify the current position of a company in terms of generating profits. The main strength of ReviseIT that can be determined from the case study is that the company has implemented a functional and purposeful intranet network within the company. This signifies that they have the infrastructure to make further developments and improvements within their current system.
Creative Concepts is a company that acquires already made hotels that are up and running. Our company is made up of a team of strategic business partner that make recommendations on what hotels we should purchase and bring back to life. Creative Concepts opened up operations on the coast of Florida. The reason for this is because Creative Concepts does not want to open a hotel from the bottom up. It would cost our company too much money. Another reason that Creative Concepts does not want to start from the bottom up is because we want something that is already making money that way when we acquire the hotel there will still be income coming in. Creative Concepts is a hotel company that provides a space where people can visit any time of the year. Our hotels provide a services such as a beach side rooms with amazing views. Our hotel also has many different amenities that can suit anyone’s personal needs. We have anything from a pool to a gym and shows at night for those who like the night life. We are starting to bring in more amenities that cater to the customer. With Creative Concepts core competencies, we will be trying to gain a competitive advantage over other hotels in the same business. We plan to all of this by being culturally sensitive which is having a sense of awareness and caring about the culture of other countries. Creative Concepts is going to be using a relationship building strategy when it comes to going international. This company needs to build