Marketing

Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in

[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase, the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods, services, organizations, people, places, and ideas. 5. A firm can anticipate demand through marketing research and sales forecasting activities. 6. A firm can stimulate demand through offering credit and by expanding a product’s distribution to include additional retailers. 7. Installation, alteration, and repair services are all

A feasible solution is a global optimum if there are no other feasible points with a better objective function value in the feasible region.

Consider the ski resort satisfaction data we used in class (“satisfaction.sav” in Week 7 folder). This is data based on a survey of 500 users of a ski resort. In class we did part of the analysis. In this question you will be asked to redo some of the analysis and complete the rest. For part a), b) and c), write down your null and alternative hypotheses and then discuss the hypothesis testing results based on SPSS output. Please show your SPSS output for part a), b), and c).

There must continue to be popular sentiment toward the environment; the public must be aware of the electric vehicle, aware that there is a healthy alternative to the gasoline cars that are driven every day. However, adoption does not end with awareness — the public should be educated on the benefits of electric vehicles in order to fully realize the lifestyle change they must make. Wally Rippel and the Toyota Prius are champions of these findings’ success. Whether through a modern day, nationally-televised electric vehicle race or the promotion of electric vehicles in Hollywood movies, the electric car should become a popular item in modern culture, and a well-understood one for that

According to our period to period Tradeoffs Plot, Allround remained the leader in symptoms relief but at the same time was under priced. Because Allround’s price

if all the conditions for an exchange are in place, then the exchange will be completed

People love electric cars because they are so much fun to drive. Climate Deal Is Signal for Industry to Go Green say,"People love electric vehicles when they try them...” (Krauss and Bradsher). People don’t understand that

Stehan further summarizes that potential electrical vehicle drivers are most likely to buy (lease) the Tesla Model 3 (about 55%), which is also the car people are most excited about (about 56%), and current electrical vehicle drivers would most likely get as next car (almost 40%). This suggests that Tesla stands out in consumer intersest, even above Nissan and GM. The Tesla 3 will be discussed more in detail further in this paper.

To analyse how development of better EV batteries, energy management system and fast charging can help enhance the use of Electrical Vehicles

With product innovation, the key to success is capturing the imagination of the customers. Also, with the rising energy costs facing the world today, governments might require permits or licenses on the EV industry thus dampening the attractiveness of the market. Before the energy problem, recharging an EV was cost-efficient, but with this rise in energy prices, a potential alteration of consumer perception about the cost of owning an EV might occur. In my opinion, these driving forces only dampen the industry thus allowing only early-movers to be the most likely to survive the competition of this industry.

Another reason was its bids conversion ratio which was falling year by year which can be seen from following table:

2 In a perfectly competitive market, who benefits from an event that lowers production costs for firms?

When releasing an electric car, all car manufactures face the risk of ‘selling the unknown’ to consumers (Brownsell, 2010). Although the electric car concept is never a new word to us, real electric car products are still unfamiliar to most consumers, especially comparing to conventional vehicles, which have already affected our life over 100 years. Doubts like ‘how far it can drive with a fully-charged battery’, ‘how safe the battery is’ etc. are still existing and those slow down the process of accepting. Gatignon and Robertson (1985) states that the perceived risk may produce negative influence on the rate of product adoption. When consumers feel uncertain about a new product, they will be reluctant to consume it in order to avoid the potential risk. Considering this issue, BMW worked out the Mini E field trial before the launch of BMW i3.

SK-II is under the concentrated marketing. SK-II has the same marketing mix, and it is for the different customer’s segmentations, which are Demographic, Psychographic and Behavioral. There are 2 main product streams for SK-II, which are Skin Care and Cosmetics. The different product has different effect, like Whitening, Wrinkle Resilient and Spot Control. (*7) The price of SK-II is costly and not adjustable, but there are various seasonal packages for their customers in order to attract them to purchase more and more. Also, there are several selling channels for SK-II, such as Sogo Department Stores, Lane Crawford, Watson’s and Mannings. Excluding those channels, SK-II has their own concept stores in Kowloon Bay and Shatin as well. (*8) For the promotion of SK-II, the two most important ways are from Television and Magazine advertisements with their famous ambassadors.