Marketing Management - Toyota

Many people buy hybrid cars because they have been told that hybrids are much more eco-friendly than any other vehicles out on the market and they feel proud for supporting the Mother Nature. Surprisingly, it is a fact that a recent report announced that the Toyota Prius has a higher life time energy cost than Hummer H1 SUV (kentlaw.edu). It also states, “There are, however, environmental costs to mining and smelting (in Canada) 1,000 tons a year of zinc for the battery-powered second motor, and the shipping of the zinc 10,000 miles - trailing a cloud of carbon - to Wales for refining and then to China for turning it into the component that goes to a battery factory in Japan” (kentlaw.edu). In other words, the hybrids emit less carbon dioxide and other gases but it releases far more energies and toxic gases into atmosphere at production and disposal stage.

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

* Toyota is best known for environmentally safe, quality, reliability, durability and value for money.

Hybrid vehicles are continuously gaining popularity in the general public. With the growing societal concerns about green revolution and also achieving significant reduction in fuel consumption, hybrid vehicles are considered satisfactory in performance. They have become so popular that certain tax incentives have been offered by the government on hybrid vehicles. Due to their better performance compared with gas powered vehicles, we present the thesis of our paper as follows:

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

| * Focuses on environmentally friendly cars. * Technological innovations have given Toyota competitive advantage.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Hybrid electric cars are the wave of the future. At this point, the human race does not really have a choice anymore: we must act now to prevent further warming of our planet. With global warming graduating from theory to fact, and in the wake of some of the most devastating storms our civilized world has ever seen, I strode into a nearby Honda dealership to see what kind of advancements are being made in the Hybrid electric vehicle field. Keeping in mind what a typical college student might be looking for in a car: pleasing aesthetics, affordability and low maintenance cost, I present you my findings on the Honda Civic LX, compared with the Honda Civic Hybrid model.

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Although Toyota invented this new hybrid vehicle more than ten years ago, it did not offer the car to the USA consumers immediately. The main reason was that Toyota was aware of the new technology challenges. While Toyota was on the market research and new product development, other companies were focusing on merger and acquisition. Brand recognition, technology changes and improvement take several years to finish and Toyota wanted to launch a product which has cleared all the possible obstacles such as space, efficiency, speed, safety, weight which can meet all consumers ' expectations.

Competition is good for producers but better for consumers, more competition in the market means more: ideas, channels of distribution, market stability and competitive (lower) prices for consumers. Ultimately, healthy competition forces producers to offer better products and services at lower prices. Automobiles provide people with “…aspirational value in addition to a basic mode of transportation…” (Reinhardt, Yao & Egawa, 2006) consumers make purchasing “decision based on the styling, color, and concept of the cars in addition to functions and pricing” (Reinhardt, Yao & Egawa, 2006). So far, TMC has been trying to catch up with Honda and Nissan in the ‘innovative’ department. Let’s not forget the criticism the company previously faced for offering its customers “…proliferation of look-alike cars…and following rather than setting a trend” (Reinhardt, Yao & Egawa, 2006).Since, Mr.

The natural environment such as our main natural resource for fueling our vehicles, oil, has aided in the increased sales of the Toyota Prius. Since gas prices increased in 2008, a fuel efficient car such as the Prius is economically and environmentally friendly. Toyota created the hybrid that “combines a gas engine with an electric motor” using less gas than the usual sedan. (Kotler & Armstrong, Principles of Marketing, 2010)

Toyota is a car manufacturer established in 1937. It is a well-known worldwide company due to their persistence in making affordable cars. As one of the biggest car manufacturer in the world, there have been mass controversial environmental topics floating around. Some people perceive Toyota has significant contribution in promoting better environment. However, some people do not agree with it. In 1992, there was a significant change of their responsibility to the environments. Toyota Earth Charter was introduced regarding the policies for better environment. The vision for this charter is ‘respect for the planet’ and it aims to improve the global average fuel efficiency by 25% in 2015.

Toyota Motor Corporation and its subsidiaries engage in the production of automobiles Japan. The company operates in three segments: Automotive Operations, Financial Service Operations, and Other Operations. The Automotive Operations segment designs, manufactures, assembles, and sells cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. The Financial Services Operations segment primarily provides finance to dealers and their customers for the purchase or lease of Toyota vehicles. This segment also provides retail financing, retail leasing, wholesale financing and insurance, credit cards, and mortgage loans. The Other Operations segment

Toyota has always stressed the importance of environmental care and the reliability on their safe and quality cars. Since 1992 adopted a set of Guiding Principles, focused on “providing clean and safe products