Background and Significance The purpose of this research project is to explore various ways of promoting and/or marketing Martinsville Fire/EMS and presenting information to educate the public about services provided by the department. The City of Martinsville is located 50 miles south of Roanoke, VA and 50 miles north of Greensboro, NC. The Martinsville Fire/EMS Department covers 11 square miles of land, including a population of 13,821. (U.S. Census Bureau, Virginia Employment Commission, 2016) The department is a combination of career firefighters and volunteers. It was organized in 1891. There are two stations consisting of two engine companies, one ladder company, and two advance life support ambulances. Operations are …show more content…
This was 12.6% higher than the state’s average and 10% higher than the nation’s average. In addition to rising unemployment rates the population of the City of Martinsville declined 10.35% from 2000. Slowly, the unemployment rates for the city have improved. According to the February 2016 reports from the Virginia Employment Commission, the unemployment rate for the city is 7.8% which is still 3.5% higher than the state’s average (U.S. Census Bureau, Virginia Employment Commission 2016). The significance of this is with declining population and high unemployment rates the Martinsville Fire/EMS (MF/EMS) must show the community members the value of the department and the services and programs provided. Up to this point, the MF/EMS has no measure of the community’s opinion towards the department members and services. Additionally, a survey was conducted among the MF/EMS employees for this research project (Ashworth, Survey, March 2016) and found 100% of the individuals that responded felt that the public does not understand what the department does for the community. The survey also revealed that 76.92% of the department feel MF/EMS does not make any effort to inform the public nor offer programs designed to better explain their jobs. However, 84.62% of the MF/EMS employees that responded indicated that they feel customer service is important to the department, but only 15.38% of
Understand how issues of public concern may affect the image and delivery of services in the sector.
Eventually, every organization faces staffing challenges. However, the difference lies in the manner a company reacts to staffing issues. Staffing issues can be internal, external, or both. In addition, the intensity levels of the issues may vary from company to company. Recently, the Virginia State Police suffered from several staffing issues. This paper will address the specific staffing concerns with the Virginia Police Department, the ineffectiveness of the situation illustrated in the article, and ways the police department could have done differently or prepared itself better.
The firefighting departments across the globe have met public criticisms over their services. The Fire Department have also experienced media bashing on a number of occasions. Some of the criticisms have no basis and could be personal hatred projected towards the emergency response body. Some criticisms on the other hand, are based on factual evidence. The most important thing that comes out is the need for the Fire Department to come up with measures to market its image to the critics, both public and the media. Just like any other organization in public service, the Fire Department needs to ensure that they offer quality services to the consumers and that whatever they do is effectively communicated. The other challenge they have to deal with is the ignorance on the part of the public. Some of the criticisms they receive can be linked absolute lack of awareness and misunderstanding on the part of the citizens about the role of the Fire Department. The Fire Department in an attempt to market itself and redeem its public image has to come up with a strategic plan that covers two broad areas, efficient service delivery and effective achievements communication. Managing public perception about the brand is a key component in Public Service Management.
This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.
One could say the Fire Service possess one unique quality about how it operates daily and that is the culture and the community that lies within every department. Culture is defined as defined by Miriam-Webster “the integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations (Definition of Culture, 2017, para. 5).” The many diverse aspects of each department in still’s a variety of cultural differences separating one department from the next. At the heart of all departments, fire service culture is the men and women who work and train hard to serve their communities as prescribed by the Fire Chief. The Fire Chief, however,
In 2009, The National Fire Protection Agency released its 46-page presentation on potential performance measures relating to the core functions of the fire service. This document is available online www.nfpa.org. The document acknowledges there are vast differences across the country and no two fire departments are alike. However, specific value set’s lie within every department that can be held to measurable standards for statistical data input, referencing, and documentation. Maintaining higher standards does come at a price. The fire service, in general, is a costly profession to operate. Unlike the police departments and ambulance companies where vehicle and equipment cost is less
WalMart's (NYSE:WMT) expertise in discount retailing is globally recognized, as is their supply chain and extensive logistics capabilities. What differentiates WalMart from the many other discount retailers is their extensive reliance on buyer personas or representations of their customers. All aspects of the WalMart value chain are predicated on serving their customers as cost-effectively and efficiently as possible. WalMart has also created an extensive information systems network that includes satellite uploads of data on a daily basis from their thousands of retail locations to their Bentonville, Arkansas headquarters (WalMart Investor Relations, 2013). The intent of this analysis is to evaluate the mission, vision and strategy of WalMart from the perspective of improving its customer service while also taking into account its financial position. To accomplish this, objectives are provided, combined with performance measures and expected levels of performance as well. All of these factors taken together provide senior management at WalMart with insights into how they can profitably improve customer service.
There is a genuine risk that FCC will lose its State and Federal Government funding, which accounts for 40% of all Council Funds, if Customer Service isn’t dramatically improved within 18 months. Consequently, the Council members are desperate to see improvements, without cutting into current spending or increasing rates. The current Customer Service Manager has been in the position for 24 years, and doesn’t believe that anything needs to change, and that the community will “come around in the end”.
The importance of accountability in the fire service is paramount. Whether it is being on time to school or handing my accountability tag to the officer at the front of a burning building, the imprint that the fire academy made on me with regards to accountability is prodigious. I do my best every day to be accountable for myself because I know that if I cannot hold myself accountable I cannot be a leader in the classroom, on the athletic field, or in my community. Although I have not been in the fire service for a long time, it is abundantly clear that helping my community and helping people are not always invigorating experiences. Even though the majority of calls are false alarms or routine incidents, it is importance that the community feels safe. Being a part of the fire department allows me to instill a sense of security in people because they know that even on the worst day of their life someone will be there to help them. Even on the worst day of someone’s life he or she can smile because of a simple action of either saving pictures or helping them cover valuable items when water is being sprayed into their home. I have learned that simple acts of kindness can completely change someone’s mood and I have implemented this
As of March, 2013 the U.S. National Unemployment rate was 7.6%. A total of 11.7 million people were reported as unemployed by the Bureau of Labor Statistics. This rate is improved from the height of the recent recession, where the statistic floated around 9%, but it is still not the usual 3-4% figure we are used to seeing in regular market conditions. (bls.gov, US, 2013)
In Fruit Valley, the unemployment rate is 14.4% while the Vancouver metropolitan unemployment rate is $7.3 and the state rate is 5.6% (A. 2017).
care of soldiers. Customer service is not just a job. We have an impact on soldiers’
In order to understand the make-up of the Customer Service Department and how the employees interact with one another, please see Sociogram below:
While there are expectations of a yearly gain of nearly 2.3 million net new jobs, the unemployment rate is still very high i.e. around 6.5 percent. The lower-than-expected job growth is fueled by various factors including government hiring, weather, and Obamacare. Actually, similar to December, January had a lower-than expected increase in job opportunities since only 113,000 jobs were created. However, the rate of unemployment still reduced to 6.6 percent in this month despite of the growth in labor force. The current rate of unemployment is the lowest in U.S. since the 2008 recession because more people are leaving the labor force instead of finding jobs.
Kendall Jones, a leading Quality Testing and Release Manager in Raleigh fully understands that dealing with customer complaints can be difficult. There are very few people who actually enjoy dealing with upset or irate customers, but it occasionally happens in every industry. Jones says that handling customer complaints effectively is important to the long term health of any business. When a customer feels that their complaint has not been adequately addressed, they are likely to take their business elsewhere. Also, these unhappy customers are going to tell just about everyone they come across about the below par service they received from your company.