Marketing Mix Essay

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Braaap has four main distinct components in its marketing mix. These four components are super lite, kids, road and electronic. The four different components of marketing mix serve different needs of different groups of targeted customers.

A product is what the consumer purchases and makes use of it. The strength of products is direct correlation to willing to buy. Higher quality of products would cause the higher demand rather than poor quality. At Braaap, the bike is known as the best bike. Therefore, it is attracted the consumers to come and purchase especially the loyal customers who love in this sport.

A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P 's of Marketing and provide examples of Marketing Mix. (Kyle, Bobette).

Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific describe for marketing, but it does influence each people’s daily life even not everyone has a sense of marketing. It connects customer with business, its final purpose is making both customers and companies happy. As companies should realize people’s need and make their product have value for customers, they may figure out what’s customers’ expectation, how to make the design, quality, how to public them, what services they need to offer, all of them should be considered using some tools. Transnationally, this tool is marketing mix. It helps business to understand their marketing position and lead them to make a good performance in market.

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the delivery of both paid and unpaid promotional methods (Kokemuller, n.d.). Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC).

I will pay £1250 every month. The place I chose to set up as my café

Promotion is when a business decides which forms of communication it wants to use in their marketing plan.

“Price is the amount of money charged for a product or service, or the sum of all the values that customers exchange for the benefits of having or using the product or service” (M+E lecture note 4). This is an important component of the ‘Marketing mix’ as it can help determine how much profit the seller will make. However, the amount of profit will also depend on the elasticity of the product. Therefore, the price should be set

The Marketing Mix refers to the controllable parts of the marketing process that can be used to influence a consumer to buy. It also helps a brand to establish a name and distinguish itself from competitors. Marketing is often thought to be just a method of selling or advertising. This idea traces back to the early days of advertising when the primary goal of a marketing campaign was to help a seller sell more product. This is no longer the case in the modern world. While marketing is still used to drive and increase sales, the primary focus has shifted to creating a seamless buying process which helps the buyer buy more efficiently. We live in an information age and buyers want to make informed decisions about everything they purchase. The rise of ecommerce means buyers are no longer limited to 2-3 companies offering a product, they can now choose between thousands of retailers. Buyers demand excellent quality products, and they want them for the cheapest available price. Marketing has responded to this change in demands by evolving into a complex blend of communication and creativity that supports the mutually beneficial exchange of goods or services between interested parties. When we begin to analyze marketing, we can see that is an art which requires a skilled professional at the helm of the campaign. The 4P’s of marketing, an idea introduced in 1964 by Jerome McCarthy, can be used as method of increasing business profitability. In fact,

The term marketing mix in the words of Lamb, Hair and McDaniel (2008) can be defined as "a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market." In the following section, I briefly discuss each element of the marketing mix identified above.

Another objective of a marketing mix is to focus the 4 P 's on fulfilling the needs of customers in the target market. If all 4 P 's in a marketing mix satisfies the target market, the product has an increased chance of

Marketing is a fundamental part in transition of products from producers to consumer. This is where marketing mix plays a major role, it is also known as the 4p’s. The term "marketing mix" became often used after the famous Neil H. Borden published his article titled "The Concept of the Marketing Mix" in 1964 (McCarthy 1960 as cited in Anderson and Taylor, 1995) . A marketing mix contains four primary elements; these four elements are product, price, promotion and price. All of these four elements are required in a marketing mix. Each one of the elements affects one and another and they should always be connected together. Additionally, these elements are applied to a business marketing strategies and tactics. The marketing

Promotion is used to inform the customers regarding the products and services of the organisation providing to their services. To promote their products and services they advertise of their products and services in various forms so that customers can come to know about their products and services. Apart from this promotion assists the company to persuading the customers to buy their products.

Promotion means increasing customer awareness of a product or brand, increase sales and create brand loyalty. A promotion is an attempt to make a product or event popular or successful, especially by advertising.