week 1

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

There are various broadcast channels that we can use that include TV/Radio, Industry conference, Vendor events, and industry association. The reason why this vehicle is important is that some of the targeted population is not much into social media since some of them are always too busy to operate their facebook or twitter accounts. Through broadcast, it will be possible to reach all the targeted populations, making it easier to sell the product (Olson, 2009).

d. What was the cost for the 10 percent of employees who incurred the highest dental expense?

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing ethics can be described as the moral values that guide behavior within the field of marketing and cover issues such as product safety, truthfulness in marketing communication, honesty in relationships with customers and distributors, Pricing issues and the impact of marketing decisions on the environment and society. (Jobber, 2007).

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2013).Marketing ethics is a set of moral values and standards which pertain to marketing. Responsible companies will operate and regulate their marketing activities into compliance with the marketing ethics while those irresponsible one may not.

In the Marketing structure, each candidate offers a particular goal relating to the business model of the product or service, and in what particular manner where the business deal should be executed. Every layer of ethical marketing has dangerous factors that will be elaborated

The increasing interest in marketing studies has heightened the need for further discussion of the managerial ideology of marketing. Although considerable research has been devoted to criticizing marketing studies, rather less attention has been paid to the social influence beyond the marketing itself. With regard to marketing, the first interpretation popping up in your mind probably would be selling products to customers by variety effective means. That is, refer to marketing concept, focus on existing customers and fit customers wants and needs in order to achieve the ideal profitability, without violating in marketing ethics. One crucial idea that Hackley mentioned in his book, “An intriguing feature of Marketing studies is that it has developed many new forms of research and exploration but has yet remained, in its most popular guise, a resolutely one-dimensional problem-solving discipline” (Hackley, 2009), has become a controversial topic for marketing scholars and commentators. By one-dimensional problem-solving discipline, it supposed consumers can control by marketing managers by using varies techniques which are derived from marketing concepts (i.e. 4Ps). This kind discipline ideally solves marketing problem by just look at a very narrow side of view without further integrated knowledge, experiences, and judgments. The rest of this paper will be organized in the following way: critically examine whether

Ethical marketing has become one of the most critical issues in the business world. It refers to the use of marketing and promotional activities that do not harm the norms, values, and beliefs of the members of the society in which the organization operates (Murphy & Laczniak, 56). Ethical marketing has a direct impact on an organization's public image and sustainability in the industry (Groucutt, Forsyth, & Leadley, 63).

Marketing has been used as a forefront for promoting the sale of products, and services to customers for centuries. We see examples of marketing every day channeled through mediums such as television, radio, newspapers, product packaging, and massive billboards on the side of the road. As humans, we are naturally wired to fall for the so called ‘next best product’, the ‘intriguingly eye catching packaging’, and the ‘lowest price’. However, what we are not able to see, are the true intentions of the marketer, and whether his/her intentions are ethically sound.

On the other hand, social marketing recognises that we are self-serving beings and, therefore, the approach to a problem should be consumer-centred. To put it more simply, the best way for me to achieve what I want is to assure you that it is in your best interest (Marketing Theory, p. 310, 2003). As a result, the question asked by marketers is shifted from 'what is wrong with these people, why won 't they understand? ' to 'what is wrong with us. What don 't we understand about our target audience? ' ( 'A Synopsis of Social Marketing ', 1999).

Our initial priority is understanding the desires of the customers and delivering the just service and message. Also, we face the audience head-on. To integrate people-to-people interaction and have a clear perspective. Ensuring

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Societal Marketing: The marketing idea that they first asses the needs of their target market and then attempt to directly attack the market than

Then the concept grew further with the societal marketing where customer satisfaction is generated through long term customers and public welfare. The trends changed further on where marketing evolved as a more responsible system and the focus shifted towards environment and societal impacts. The ecological marketing, greener marketing and sustainable marketing are the concepts that emerged due to