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Marketing is about understanding and acknowledging the needs of customers and leaving an impact on developing the absolute best product to meet their needs by the business. Marketing comes into account for any business and how they can develop to be the best and deliver the best customer satisfaction.

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

On the other hand, social marketing recognises that we are self-serving beings and, therefore, the approach to a problem should be consumer-centred. To put it more simply, the best way for me to achieve what I want is to assure you that it is in your best interest (Marketing Theory, p. 310, 2003). As a result, the question asked by marketers is shifted from 'what is wrong with these people, why won 't they understand? ' to 'what is wrong with us. What don 't we understand about our target audience? ' ( 'A Synopsis of Social Marketing ', 1999).

d. What was the cost for the 10 percent of employees who incurred the highest dental expense?

Marketing: Delivering Benefits to the Organization, Its Stakeholders, and Society. “Marketing” is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. This shows that marketing is a much broader activity than simply advertising or personal selling. Environmental forces involving social, economic, technological, competitive, and regulatory considerations also shape organizations marketing activities. These marketing decisions have an important impact on society as a whole. Marketing touches our lives on a daily basis and affects every person and organization. Clearly, business firms involved in manufacturing (Heinz), retailing (Target), and providing services (Marriott) market their offerings and

Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the charge that it is morally, socially and ethically fruitless in some aspects. Marketers usually voice their aims and objectives regarding customer satisfaction, their corporate and ethical social responsibility programs, about building intimate

Marketing has been used as a forefront for promoting the sale of products, and services to customers for centuries. We see examples of marketing every day channeled through mediums such as television, radio, newspapers, product packaging, and massive billboards on the side of the road. As humans, we are naturally wired to fall for the so called ‘next best product’, the ‘intriguingly eye catching packaging’, and the ‘lowest price’. However, what we are not able to see, are the true intentions of the marketer, and whether his/her intentions are ethically sound.

Ethical marketing has become one of the most critical issues in the business world. It refers to the use of marketing and promotional activities that do not harm the norms, values, and beliefs of the members of the society in which the organization operates (Murphy & Laczniak, 56). Ethical marketing has a direct impact on an organization's public image and sustainability in the industry (Groucutt, Forsyth, & Leadley, 63).

Then the concept grew further with the societal marketing where customer satisfaction is generated through long term customers and public welfare. The trends changed further on where marketing evolved as a more responsible system and the focus shifted towards environment and societal impacts. The ecological marketing, greener marketing and sustainable marketing are the concepts that emerged due to

Business Ethics and Marketing, in this essay I will elaborate on key factors, such as, positive outcomes and negative outcomes of marketing. I will touch on issues that are important in certain aspects of business ethics that derives from marketing as well as the well-being of the community. I will further elaborate on the outcomes of these consequences that have an impact on the people, planet and profit.

Marketing ethics can be described as the moral values that guide behavior within the field of marketing and cover issues such as product safety, truthfulness in marketing communication, honesty in relationships with customers and distributors, Pricing issues and the impact of marketing decisions on the environment and society. (Jobber, 2007).

The increasing interest in marketing studies has heightened the need for further discussion of the managerial ideology of marketing. Although considerable research has been devoted to criticizing marketing studies, rather less attention has been paid to the social influence beyond the marketing itself. With regard to marketing, the first interpretation popping up in your mind probably would be selling products to customers by variety effective means. That is, refer to marketing concept, focus on existing customers and fit customers wants and needs in order to achieve the ideal profitability, without violating in marketing ethics. One crucial idea that Hackley mentioned in his book, “An intriguing feature of Marketing studies is that it has developed many new forms of research and exploration but has yet remained, in its most popular guise, a resolutely one-dimensional problem-solving discipline” (Hackley, 2009), has become a controversial topic for marketing scholars and commentators. By one-dimensional problem-solving discipline, it supposed consumers can control by marketing managers by using varies techniques which are derived from marketing concepts (i.e. 4Ps). This kind discipline ideally solves marketing problem by just look at a very narrow side of view without further integrated knowledge, experiences, and judgments. The rest of this paper will be organized in the following way: critically examine whether

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2013).Marketing ethics is a set of moral values and standards which pertain to marketing. Responsible companies will operate and regulate their marketing activities into compliance with the marketing ethics while those irresponsible one may not.

Societal Marketing: The marketing idea that they first asses the needs of their target market and then attempt to directly attack the market than

Our initial priority is understanding the desires of the customers and delivering the just service and message. Also, we face the audience head-on. To integrate people-to-people interaction and have a clear perspective. Ensuring