1 – Research Braaap Organisation
Braaap designs and test the braaapster range of superlite motorcycles here in Australia. Their passion is superlite riding and racing. Braaap was founded by brad smith in Tasmania, Australia and has now grown into an international success and family business, the braaap family.The braaap family includes their pasisonate franchisee’s who are the pioneer’s in developing the the superlite industry, the braap retail experience, the braaap club and community group and the club tracks + complexs in their regions. the braaap retail concept store has been awarded some of the highest honours in business including 3x Australian Specialised Retail business of the year, this couldnt happen if it wasnt for the team
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This action can bring new clients and keep the old. Another strategy used is the Product Bundles, which means that clients that make big purchase get a discount making it better than buying individuals equipments. Using the Market-Skimming, Braaap initially sets high to “skim”revenue layer-by-layer from the market. They have the image and the quality which they can afford and justify the high price, once their products are the best in the motorcycles equipments, the latest technologic and the biggest company in the Australian market.
4 – Analyse the impact and the importance of the elements:
A – The Promotional Methods
Braaap is the largest moto fashion retail in Australia.
Braaap has been associated the brand in many different championships around the world. All the main events which involve their products, the Braaap attempt. It does not matter if they will sponsorship a tournament or a competitor, but the Braaap will be there. It will impact directly in the market, once people will see the brand everywhere with the best athletics and the best tournaments. Also they have associated their brand with partners around the world that will make Braaap stronger.
Also they produce a catalogue monthly to show the costumers the news about the market and the new
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.
Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product
A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly
After researching other websites and competitor ads for prices, it was determined that H&R Block is comparable to, if not lower priced than most competitors in the Metro Phoenix area. Their pricing is low
3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.
Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.
Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.
They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.
The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes, but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it has been onwards and upwards for the Braaap brand, they have their own concept stores in Tasmania and Victoria, and franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the only motorcycle brands on the
Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.
This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.
Toyota has a manufacturing facility of the overseas of 50 in 27 countries, and is doing business expansion globally. Moreover, the Toyota car is sold by 160 countries of an overseas. The number of dealer is 8,485 dealers in the world (Expect Japan), and there are more than 270 dealers in Australia. We can buy Toyota’s product everywhere.
The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,
ity wears and undergarments for men. This helps to increase another streams of revenue for the company as more customers are targeted.