Marketing Mix of Walton Group of Bangladesh

1703 Words May 19th, 2013 7 Pages
Marketing mix of Walton Group of Bangladesh
Executive Summary:
This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. Recent production and selling of motorcycle and air-conditioner testifies that position of Walton. Walton has a goal to double overall market share in the next 5 years. It has
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The main limitations that we faced, were – a. As many of the common products were barred, we had to choose one from alimited number of options.
a. As many of the common products were barred, we had to choose one from a limited number of options.
b. When we went to collect information from the Walton outlets, they were not fully able to cooperate with us, as our required information was confidential.
c. There was not enough data in the websites.
2. Company and Market Background:
2.1. Electronics Market in Bangladesh
The Electronics Market in Bangladesh is an ever-rising industry. The appropriate marketsize has never been determined as it is ever changing. The whole market can be separatedinto several segments like:
 Semiconductor Market
 Electronics Appliances Market
 Raw Materials and Spare Parts Market
 IT MarketWalton is one of the major players in the electronic appliances market. They are alsomanufacturing motorcycles alongside home appliances such as television, refrigerators,air-condition etc.The market of these products relies heavily on the average household income. For most people in Bangladesh home appliances had been luxuries they, which they cannot afford, but recently the situation have been changing. Over the last 10 years, there has beenmassive economic growth in the country, which has increased the income of lower-middle and middle class people. So the demand

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