Marketing Plan

Also, whereas other cereal will give consumers a few vitamins and a full stomach Apple Flakes Cereal is produce to do much more than that.

USFDA has allowed a health claim for an association between consumption of diet which is high in oat meal, oat bran, or oat flour and reduced risk of coronary heart disease. This represents the first health claim for a specific food under the Nutrition Labeling and Education Act (1990) and follows on the long history of investigation and controversy. The claim is based on the many clinical studies that concluded oat products may reduce serum cholesterol levels, a risk factor in coronary heart disease. β - glucan is accepted as a main active ingredient, but this does not imply that any source of β - glucan is allowed: the health claim is especially for oat bran, rolled oats (oatmeal), and oat flour and does not hold true for other sources of β glucan such as oats products or barley (USFDA, 1997).

Kellogg’s has established themselves as the leader with health-conscious innovative breakfast choices such as Special K, All Bran and nineteen cereals (Kellogg’s). While expanding yet Kellogg’s has come up with vegetarian-based food groups, Worthington Foods founded in 1999 and the organic-based food, Kasha Company had been founded in 2000 (Kellogg’s).

rice crispy cereal is one of the most noisiest cereal u would ever hear it pops and sizzles when u pour milk in it but when it's in the box it just quiet. the color of the noise cereal is a bright yellow and has kind of a hard and crunchy almost like captain crunch the taste of this cereal is sweet almost like you're eating sugar but i would want to do that there are way too many health issue with that many tv show show that the rice crispy cereal is called pops pretty ironic right. may kids like this product because the tv show are catchy and the children are attracted to it that's how they make their sale if they can make the tv show interesting then

Furthermore, since the nation government encourages the British to eat “five a day”, they start putting more attention on the quality of cereals (Diabetes UK, 2011). Alone with their new ideology of lifestyle, the Kellogg’s has launching a new product which is a fruit pack named FruitaBü(Talking Retail, 2007).

Most people consider it a victory when they move from the sugary cereals or fried breakfasts to waking up with muesli. It’s one of those products heavily marketed as a health product, but all is not as it seems with muesli.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Beginning in 1923, Kellogg’s, a cereal company in Battle Creek, Michigan, created PEP, a whole wheat cereal. In 1930, it became the first fortified cereal consisting of vitamins B and D. According to Kellogg’s official website, it also became the first product to undergo food fortification, or adding of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late 1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered with sponsoring radio networks, “The Singing Lady” and the “Howie Wing”, to help the food and entertainment industry.

Cereal in America has become a completely different product from cereal in other countries. America’s top cereal brands don’t aim for consumers to just have a delicious breakfast, they aim for much more and each at specific targets. The focus of this report will be revolved around three specific brands of cereal sold in America. Kellogg’s brand cereal will be covered first. Following, General Mills will be covered. Finally, a brand not so much known though advertisement, Meijer store brand will be covered. Each brand has specific targets and their own ways of drawing those targets in.

Kelloggs is a household name and has been a part of families for over 100 years. In 1898, founder W.K.Kellogg and his brother attempted to make granola and in this failed attempt changed breakfast forever when they inadvertently made flaked wheat. Through experimentation, W.K.Kellogg mastered how to make flake corn, thus creating corn flakes. Kelloggs take pride in fueling bodies and providing nourishment to help people start their day. Kellogg’s produce and market convenient ready-to-eat products such as cereals, pastries, breakfast bars, crackers, fruit flavored snacks and beverages. Famous for its differentiated product line, Kellogg’s is the umbrella for many brands such as Cinnabon, Eggos, Pop-Tarts, Famous Amos, Special K,

Beginning in 1923, Kellogg’s, a cereal company located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, in 1930, it became the first fortified cereal consisting of vitamins B and D. According to Kellogg’s official website, it became the first product to undergo food fortification or adding of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late 1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered with sponsoring radio networks, such as the "The Singing Lady” and the “Howie Wing”, to benefit the food and entertainment industry.

Will Keith (W.K.) Kellogg was born April 7, 1860. In 1876 W.K. and his brother Dr John Harvey Kellogg, accidentally discovered the process of creating flaked cereal while experimenting with shredded wheat cereal. While experimenting with different ways to cook and crush wheat to make it more palatable without losing its goodness, they inadvertently ran a

Eating habits is changing. Kellogg’s main target customers are younger generation. However, the majority of them, today, do not have enough time to sit down and enjoy their breakfast. The increasingly busy lifestyles makes them often sacrificed breakfast to going to work (Superbrands case studies: Kellogg 's Corn Flakes, 2002).

Affenito, S. G., Thompson, D., Dorazio, A., Albertson, A. M., Loew, A., & Holschuh, N. M. (2013). Ready-to-eat cereal consumption

➢ Nutrient healthy product that is featured with the most low saturated fat and abundant protein