Marketing Plan Essay

2411 Words May 4th, 2015 10 Pages
Company G

1-Year Marketing Plan

Assessment Code: 318.1.5-06-15

Student Name: Matt Dee

Student ID:

Date: April 2015

Mentor Name:

Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment.

Table of Contents

Introduction 3
Product Description and Classification 3
Company G Mission Statement 3
Consumer Product Classification 3

Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4

SWOT Analysis 5
Strengths 5

Weaknesses 6

Opportunities 6

Threats 6

Market Objectives 7
Product Objective 7

Price Objective 7

Place Objective 7

Promotion Objective 7
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It also keeps on heating the vehicle interior until the engine has warmed up and can provide a comfortable level of heat for the driver and passengers. The convenience is made up of several aspects. The programmable controller assures that the vehicle interior will be warm at a time specified by the owner. The product is installed out of sight, under the driver or passenger seat by the owner, and does not need professional installation. The warmer has its own battery, so it does not affect the vehicle's battery. Once the vehicle engine runs and provides a good source of electricity (alternator), the batteries of the warmer will be recharged through the engines charging system (alternator) via the built-in accessory plugs (cigarette lighters). This is an innovative product because it is all electric, and can be installed by the end-user. Comparable products on the market today use vehicle fuel (gas/diesel) as a source of energy. They are also complex and need to be installed by a professional.

1 Consumer Product Classification

The electric vehicle warmer is a shopping product because it is expected that people will spend considerable planning time on the purchase of the product, replace it about every 5-7 years, and pay a relatively high price for the product. The distribution channel length is expected to be

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