Marketing Plan For A Fine Foods

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

Kudler plans to expand these areas in the future, providing a multitude of specialized classes to its loyal customers. Offering cooking classes in many areas of the store makes customers more interested in shopping the store and learning new techniques in cooking healthy fares for their families. In addition to offering these classes, the employees are to be cross trained in many areas to provide a pleasant shopping experience for Kulder 's customers. The customers will also be provided with brochures of the dishes they will learn in the store that will provide the recipe and food suggestions that will go with the main dishes taught in the class. This suggestive information has been proven effective in marketing strategies; therefore, Kudler will use this suggestive marketing technique to increase the buying desires of the customers.

“Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on

Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan. The marketing strategy will prove success if the company finds new ways for consumers to think of Kudler first when it comes to gourmet and fine foods. Kudler’s products have to stand apart from its competitors to appeal to people. The right price, placement and promotions for the gourmet grocery store will give the stores an advantage over its competition.

Kudler fine foods are a high level specialty food store with the finest series of food and wine. The storehouse is dedicated to offering top class foods to their consumers. Kudler fine foods would love to make an innovative program to follow any customer acquisition through a frequent shopper program. The frequent shopper program would gift loyalty points and give the chance to convert those points towards Kudler fine food products. The frequent shopper program will store customer purchase behavior, demographic information, which will assist in any promotions and store

The three questions listed above identified some key areas of opportunity for Kudler Fine Foods. It is obvious that Kudler Fine Foods needs to conduct further research in the areas of product selection, value of products, and customer service. Kudler’s current marketing strategy identified programs to focus on high end products and services through specialty cooking clinics and a high-end frequent shopper program. With the results of the 2008 survey it would be a waste of resources to implement these marketing initiatives. Through survey responses it seems that Kudler customers would much rather see a wider variety of products in the stores with better pricing. Kudler customers are looking for more selection and more value. One of the marketing initiatives did include customer training which was also identified by the survey. The Kudler customers stated that the employees were not very courteous, which will keep customers away from the stores. No matter what products your store has, if the customer service is poor, you will not be successful.

Kudler Fine Foods uses a strategic plan to be successful. Their strategic plan is in their mission statement. They want to offer high quality products from around the world and have knowledgeable customer service that gives the shopper a delightful experience. This plan intertwines with their marketing strategy. By advertising they have excellent customer service and products they are hoping to attract not only the average shopper but the higher class shoppers as well. Kudler performs well in its market because it continues to make a profit. Kudler uses customer surveys to determine its success. These surveys are filled out by the customer to explain how their shopping experience was. The surveys created and given by Kudler include questions about the store itself, merchandise and the customer service. Customers can let Kudler Fine Foods know how convenient the store hours are, how appealing the atmosphere and décor of the store is and if the store provides a good selection of products. Merchandise is assessed by customers answering questions about the selection,

Kudler Fine Foods is in a position to use its information technology, marketing strategies, and sales plans to create a prominent place in their niche market. Focusing on internal and external environments will help Kudler formulate a successful plan for the future and prepare for the changes that occur in such a diverse platform of partnerships, contracts, suppliers, and customers. Having a sales plan in place shows forward thinking of the management team. Planning is the most important part of being a successful enterprise and now that Kudler has three stores they are in a position to evaluate where they are and develop their future.

I believe that Kudler’s Fine Food has an excellent opportunity to expand its gourmet specialty food store by adding a delivery service. An upscale store should provide upscale service, which will expand Kudler’s Fine Food services enormously. Being that the number one strategic objective of Kudler’s Fine Food is to expanded its services, this will surely accomplish this objective.

For this Global Marketing Foreign Market Entry and Marketing Plan, we will be expanding the Whole Foods Market into Italy. Whole Foods Market is considered to be a higher end, more organic store with higher priced products than other markets in the United States. The motto of the brand is “America’s Healthiest Grocery Store” (Whole Foods Market History, 2016). They are concerned with what their customers are eating and overall health, so they offer so many products that are both high quality and healthy.

In United States, study shows that Whole Foods Market (WFM), Inc is one of the largest natural foods supermarkets chains that offer citizens various services. The firm enjoys strong brand name recognition in the natural foods niche market that is growing significantly. The company uses SIC Code 5411 in the grocery stores. According to Whole Foods Company, natural foods are those foods that are processed at a tiny extent or foods that are not processed. These foods are free of artificial ingredients, preservatives, and non-naturally occurring chemicals. WFM growth strategy focuses on acquisitions, expansion, and increasing some stores in the area. The firm offers a wide range of products such as catering menus in store sales; sea foods, nutritional daily foods prepared foods, poultry and meat, coffee, and bakery items among others. It is true that the foods products at WFM stores are designed in a way to appeal to both natural foods and gourmet foods shoppers.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Outpost is a local business that prides itself on providing natural, organic food for the community. As part of its mission, it made the decisions to build the pop up store in the Lindsay Heights neighborhood to help create a stronger community while providing to viable source to buy fresh, affordable food. Part of Outpost’s vision is to make sure a “community has access to organically and locally produced foods (Mission & Values).” They also vow to work towards providing products that promote personal and environmental health. An Outpost pop up store would be an excellent fit in downtown Racine as it was successful in Milwaukee which faces similar problems to that of Racine. Outpost is a community oriented business and this would be a great opportunity for them to expand that model and help strengthen a community a quick drive south. Building a grocery store in Racine would show how much they care for the community that is Wisconsin, and how they want their community member’s to live healthy lives, which starts by being able to purchase healthy food. The possible expansions for Outpost, along with the need for grocery stores and the chance to attract and retain residents are the main reason this would be an excellent opportunity to pursue.

Every business required a marketing plan to be able to grow and success. Basically, marketing plan helps us to target the customers, reach them and keep your clients to repeatedly buy from you. My marketing plan report will be talking my analysis about one of the first molecular gastronomy fine dining restaurant which serves Indonesian food as their signature dishes named Namaaz Dining. I will be talking about their mission, how unique and the competitive advantages they are compare to the other fine dining restaurants. I also will be applying the marketing theory that I have learn by giving them a new idea how to promote the restaurant so that people more aware of their existence.