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Marketing Plan Oculus Rift Final Vr Essay

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SSMBA PROGRAM

MARKETING MANAGEMENT
Professor Ted Wallin

MARKETING PLAN
(OCULUS RIFT)
Bielma, Ricardo
Khanh Huong, Pham
Richards, Jason
Shatayeva, Jamilya

[MARKETING PLAN] 2

MARKETING PLAN: OCULUS RIFT
TABLE OF CONTENTS
I.

COMPANY OVERVIEW ............................................................................................................. 3

II.

BUSINESS MISSION .................................................................................................................. 3

III. SITUATION ANALYSIS (SWOT ANALYSIS)......................................................................... 4
IV. OBJECTIVES
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Dev kit preorders were made available for $300 on the website starting on 26
September, 2012. These kits sold at a rate of 4-5 minute for the first day, before slowing down throughout the next week. As of October 14, 2013, Oculus is still accepting dev kit preorders on its website.

II. BUSINESS MISSION:
Oculus VR is a company that is working to develop a virtual reality for video gaming. Our goal is to make VR gaming a reality that feels authentic, comfortable, and affordable to the masses.
The company hopes to bring the product to market in 2014 and when people discover gaming in an immersed environment, the gaming world will be forever changed. As the founder of Oculus Rift stated, the ultimate mission for Oculus
Rift is:
“To put players inside the game”
Palmer Luckey, founder of Oculus VR and inventor of the Oculus Rift [2]

[MARKETING PLAN] 4

III. SITUATION ANALYSIS (SWOT ANALYSIS):
The strengths, weaknesses, opportunities and threats for the product are summarized in the following table:

Strengths








Unique product
Cooperation with Valve and
Epic Games
Affordable price
Hype in the media around the product Support all devices, 1 headset for all devices
Big and enthusiastic developers community
Independent company

Weaknesses




Many major game releases do not support it now
A lot of people convinced they don’t need virtual reality
In the push of new technology
old
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