Marketing Plan

With the passage of time traveling industry has emerged as one of the most profitable and lucrative industries globally. This can further be demonstrated from the fact that traveling industries today are just not localized to providing their customers with tourism related facilities but along with this they also ensure that their customers make use of all possible facilities and leisure resources through which their clients can enjoy the most memorable trip ever. In addition to this it is also important to mention that the recent economic slump developed serious repercussions upon the development of the travel industry. It was estimated that in the year 2008 international travel

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

Nepal has many comparative advantages but there is lack of detailed study of what Nepal actually possesses for its investment attraction. However, as Nepal is situated in between two big global emerging and dynamic markets India and China, its easy market access is a major advantage for all economic activities. The highest mountains in the world including many other higher mountains, special and differential geographical structures, unique cultures and society, flora and fauna, and natural beauties are some attractions for tourism in Nepal. Historic aspects of Nepal as Buddha's birth place, Gurkha's land, Origin of Hinduism and Buddhism and many other historic monuments are assets of Nepal that make Nepal as a best tourism destination in the

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

In this section I will explain the different development in the tourism industry since the 1960’s and what the effect it has on the travel industry.

Tourism is the world’s largest industry with nature-based ecotourism seeing rapid growth since its initial arrival in the 1980s. It is estimated by the World Tourism Organisation that nature tourism generates 7% of all international travel expenditure (Lindberg, 1997) and this figure will have increased rapidly over recent years. It’s increase in popularity is due to a number of factors; tourists becoming increasingly bored of the typical sun, sea and sand holiday’s, the increase in global awareness or environmental issues such as global

Tourism has become the largest growth industry in the world. It not only witnesses millions of tourists but is also host to the largest number of jobs. Ranging from hotels, restaurants, attraction sites, transportation services, etc the tourism industry is booming. Tourists travel differently. Weather it be individually, as a couple, as a family, or a group of friends, they all travel to enjoy natural and/or cultural attractions.

The airline industry is greatly influenced by the the travel and tourism trends across the globe. The World Travel and Tourism Board states that the the level of tourism is likely to grow even as the years progress. The growth in the level of tourism is expected to grow at a level of 4.5 per cent annually. This is expected to continue upto 2017. Thus the organization should fully prepare it self and take over the tourism market.

Welcome to local leading tour company authorized by Nepal government, based in, Kathmandu. Professional trekking and tour guides arrange customer services who are exploring tourism field since 1992. Our staffs are professional, responsive client’s suggestion. The company is responsible for tourism business. We are

History: pilgrimages, the grand tours, post industrial revolution, post war, current; factors facilitating growth eg technology, time, money, freedom of movement, infrastructure, social conditions; possible future developments eg sustainability Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport; relationships and links, levels of integration; Liepers tourist system, chain of distribution; private, public and voluntary sectors

Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together,

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

This report will highlight the historical events of the tourism in Nepal. And also include the different tourist destinations and how it effects on the environment. Finally, it will detail the Nepal governments how to develop the tourism industry in future.

In Nepal also; growth of tourism is a great source of foreign currency income. It has played a vital role in strengthening the economic condition of the nation. Difficulties may arise in tourism development due to the lack of finance and infrastructure development and other facilities. The development of tourism also depends on the various social and cultural attributes. Being very rich in natural and cultural resources, Nepal could be the world's most popular tourist destination through which it can gain its hold on poverty alleviation generating various job opportunities, which can bring changes in economic, cultural, educational and social sector of the country. Most of the tourists come to Nepal for holiday pleasure followed by trekking and mountaineering and so on. There are so many possibilities of trekking and mountaineering in Nepal. Therefore, the policy makers need to make the plan and policies, in order to develop trekking and mountaineering business in an effective and systematic

In order to develop tourism throughout the country, The Ministry of Tourism and Civil aviation produced “Tourism Vision 2020” in consultation with its industry partners (Tourism Vision 2020, 2009). This booklet was published in May 2009. Visit Nepal 2011 was targeted to increase visitors mainly from India and China due to the growing economy power of the 2 countries as well as being 2 of the worlds most populous country (Adhikari, n.d.). Government of Nepal has placed tourism on high priority in its new tourism policy declared in 2009 making it mainstream with national development (Tourism Vision 2020, 2009). One of the aims of “Tourism Vision 2020” is to bring 2 million arrivals by 2020 and also increase economic opportunities and employment in tourism sector to 1 million (Tourism Vision 2020, 2009). “Tourism vision 2020” has 6 main objectives to