Marketing Plan

4753 Words Nov 4th, 2011 20 Pages
1. Executive Summary
Blaze Mountain Travel and Tours is a reliable, professional and experienced tour operator led by a group of young people. The team has devoted themselves to the tourism industry for 5 years. The company has designed tours for both the older tourists and young student tourists. The primary goal is to provide excellent service to our/your client. The company ensures that the client will have the experience of lifetime.
The environment in which it operates can be summarized as following:
• Tourism year 2011 in Nepal.
• Increasing popularity of concepts like ecotourism, community tourism, sustainable tourism, corporate social responsibility and e-ticketing in the western parts of our world.
• Sustained instability in
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Market Trends
The travel industry is in an upward growth mode. There are several reasons for this increase. The tendency to travel during vacations has increased even more than before.
Quick Facts:
 Worldwide Adventure tourism accounts for 89 billion dollars (nearly 10% of all tourism receipts and growing). This is good sign for the company like Blaze Mountain
 In Nepal Adventure tourism accounts for 34 percent of all international tourists’ arrival. This proves there is a huge prospect for both hard and soft adventure provider like Blaze Mountain.
 According to the annual report of the Ministry of Tourism and Civil Aviation (MoTCA), the number of travelers in the 16-30 age group surged by 32 percent to 140,805 in 2009 up from 106,596 in 2008.
 Nepal has all the conditions for qualifying as the best adventure tourism destination in the world. .
- Survey report carried out by the Australian Tourism Authority
 Nepal is one of the best places to visit before you die.
- BBC Holiday
Market Growth
The revenue generated by Tourism Industry has been increasing significantly year by year. In last year, the industry generated the revenue of almost 26.4 billion. The adventure travel market comprises of almost 30 percent. This is a great sign of opportunity for the travel and tour operating in Nepal. The market is poised for growth. The number of tourists in the first seven months of this year is 20 percent more than the last year. This

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