Marketing Plan for Pampers

6581 Words Apr 29th, 2013 27 Pages
Marketing Plan: Pampers Swaddlers

Marketing Plan: Pampers Swaddlers
Mary Beth Leslie
EKU University

Marketing Plan for Pampers Swaddlers
The #1 product in market share and sales in the United States in the diaper industry is Pampers, a product owned by Procter & Gamble (P&G). The introduction of disposable diapers may be one of the best examples of the impact on a market when there is dissatisfaction with the status quo. Pampers Diapers were born in 1956 when Vic Mills, a P&G researcher, disliked changing the cloth diapers of his newborn grandchild. So he assigned fellow researchers in P&G’s Exploratory Division in Miami, Ohio to look into the practicality of making a better disposable diaper. At the time, disposable
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Business Analysis: P&G P&G Vision: Be, and be recognized as, the best consumer products and services company

in the world. P&G’s Promise: Three million times a day, P&G brands touch the lives of people

around the world. And P&G people work to make sure those brands live up to their promise to

make everyday life just a little bit better, now and for generations to come. P&G’s Mission

Statement: We will provide branded products and services of superior quality and value that

improve the lives of the world’s consumers, now and for generations to come. As a result,

consumers will reward us with leadership sales, profit and value creation, allowing our people,

our shareholders and the communities in which we live to work and prosper.

Our purpose works to unify us in a common cause and growth strategy. It is powerful

because it promotes a single idea to improve the lives of the world’s consumers every day. P&G

grows by touching and improving more consumers’ lives in more parts of the world…more

completely. While this statement defines our commercial opportunity, our culture reflects the

broader opportunity of improving lives through and beyond our branded products and services.

At P&G, we touch lives in small but meaningful ways. Billions of them. Everyday. P&G’s company strategy is focused on strategies that they believe are right for the long term health of the company and will deliver
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