Marketing plan
ON
‘Carrot chips’ (A product of Bombay Sweets Bangladesh Ltd)
Address:
Nestle Bangladesh Ltd.
Gulshan Twr. 4th Fl., Plot 31 Rd. 53, Gulshan N C/A
Dhaka, 1212
Bangladesh
Fax:
880 02 988 1302
A Report
ON
‘Apple chips’
Prepared by
Dipock Mondal
+8801916286988
Table of Contents
Serial No. | Subject | Page | | Executive Summary | I | | Acknowledgement | II | | Introduction | 1 | | Present Situation (Macro & Micro Environnent) | 1 | | Market Summary | 2 | | Target Market, Target Market Segment | 2-3 | | Market Needs | 3 | | SWOT Analysis | 4 | | Competition | 5 | | Marketing Strategy | 5 |
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Then we would like to thank to assign this type of work. At last but not least lots of cordiality to all our group members for their kind consideration.
INTRODUCTION
1.1. Origin of the report
This report originates to fulfill the requirement of studying Marketing Management, which is the course of BBA Program of ASA University Bangladesh. The topic of the report is “Marketing Plan on a single product”.
1.2. Scope of the report
The company is very organized and resourceful organization. Its annual reports, publication, documents and websites are very much rich for data collection.
1.3. Purpose The purpose of the report is to develop our skills in marketing activities and to elaborate our knowledge.
1.4. Limitations
To prepare this report we have faced a lot of problems such as unavailability of lab, electricity problem, unavailability of related books, lack of time, unavailability of information in net etc.
Current Market Analysis
Economy:
Bangladesh is a developing country though the economic condition of this country is not so good, The economy is turning from agricultural sector to and industry sectors. So the future of any industry like chips in this country is very bright.
Government:
The govt. is also attentive
This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper that includes the following: An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.
The marketing research approach will be used to develop the marketing strategy and tactics for the new product. The paper will identify the segmentation criteria that will impact the target market selection and identify the target market. Describe the organizational buyers and consumers of the product and the factors that influence their purchasing decisions. Discuss how these factors will impact the marketing strategy. Analyze current competitors and define the competitive landscape for the product. The attributes of the product and the pace at which product will move through the product life cycle and the factors that will impact its movement will be described. Identify the positioning and differentiation strategies for the product and the appropriate price strategy that should be used for the product. The appropriate place and promotional strategy will be used in the development of the strategic marketing plan. Develop an initial sales promotion schedule, create an advertising plan and identify public relations opportunities for the product. Analyze the impact of channel management decisions on the marketing the selected product. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for the plan and identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of the marketing
This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion
The development of the short term plan involves a comprehensive consultative process and research with member of staff, customer representatives of all segments and marketing consultancy bodies. The areas that the marketing plan asses are;
The report discusses definitions of marketing and how it relates to our library, marketing tools to help with our organisation, why we need to have marketing placed and forced in our library, recommendations on how to study
Establishing a marketing plan involves several steps and requires questions that should be asked and answered while marketing the manufactured goods. It is time to develop and create a marketing plan for The Little Package to be Delivered, a for-profit company, and use this marketing plan to introduce the company’s branding and logo. Beginning with the marketing plan, expand on the intentions which are included in the vision and mission statements set up by management. Around the statements develop, if needed, a brand or logo for the products while highlighting the company’s cause-related marketing or CRM (Sandhya & Girija, 2011). At the same time, maintain the marketing strategies of the company’s strengths, weaknesses, opportunities, and threats or better known as SWOT (Penn 2011). Evaluation of the company will be needed so incorporate a method to establish the achievable means to obtain the campaign’s goals, vision and mission. A thorough examination of distinctive types of market processes will make for effective marketing plan and brand the products properly. This research should be a guide to comprehending how major and minor companies are effective in their marketing campaigns. Once the research is complete then begin to establish the marketing campaign.
Current practices and performance of the company such as, competitive advantage, annual sells figure, recognition in the market.
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The partners of “Beyond the Bean” pondered the idea of offering a limited selection of alcoholic beverages, primarily beer and wine. But this would mean that the business’s liabilities could increase, resulting in higher annual insurance premiums. The partners decided that in a café as Beyond the Bean it would be a better choice to avoid alcoholic beverages.
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The aim of this report is to provide a comprehensive marketing analysis that will examine the product’s strengths, weakness’, opportunities and threats. As well as, discuss the business’s objectives for this product. Furthermore, it will outline the marketing strategy using the 4 P’s of product, place, price and promotion. However firstly it will discuss the current situation and the target market.