Marketing Planning Jordan Toothbrushes

i. Calculate the growth rate of real GDP for each year from 1994 to 1997.

The economy is known as a new emerging economy especially after entering WTO in 2007. The Foreign Direct Investment (FDI) has increase considerably and the GDP is over 8% in the period of three years (2005-2007). Nonetheless, it is clear that the economic instability occurs after WTO accession of Vietnam 1 year. Consequently, the economy has suffered surging inflation as well as trade and fiscal deficit. (Figure 1)

Reagan’s 1981 Program for economic recovery had four policy objectives, reduce government spending, reduce the marginal tax on income from labor and capital, and to reduce regulation and finally to reduce inflation by controlling the money supply

The economic growth rate of China rate grew by 1.8 percent following the measure of economic growth which is the GDP growth rate. The GDP growth rate is one of the adequate economic growth measures. It indicates that the rate expanded 1.8 percent in the second quarter of 2016 increasing from the previous quarter of 1.2 percent growth. It also surpassed the market projections of 1.6 percent expansion (Levchenko & Zhang, 2016). It was the strongest economic growth

During 1957, the inflation rates had increased by 3.3 %, and the unemployment rates were around 4.2%. The economic actions the government

Dental Hygiene is one of the most fastest growing occupations. Employment of dental hygienists is to grow 30 percent through 2016, much faster than the average for all occupations. This growth ranks dental hygienists among the fastest growing occupations, in response to increasing demand for dental care and the greater use of hygienists. The demand for dental services will grow because of population growth, older people increasingly retaining more teeth, and a growing focus on preventative dental care. Job prospects are expected to remain excellent. Older dentists, who have been less likely to employ dental hygienists, are leaving the occupation and will be replaced by recent graduates, who are more likely to employ one or more hygienists.

Then, we can get growth rates of 2007 -2011 are 2.46%, 1.76%, 4.09%, 3.61% and 2.78% respectively. Finally, we take the average growth rate of 2.94% as long-term growth rate. The computation is showed in Exhibit 2($ in thousands).

The end of the first year, we had 30% of the products left, in view of the traditional market accounted for 40.5% of the overall toothpaste market, we decided to increase three sales people into traditional sales channels in the next year. Due to the selling of whole market Economy toothpaste are great, we add advertising investment. At the same time, the poor sell of children's toothpaste prompted us to reduce 5 million budgets on its advertising fee. According to the results of marketing, and sales of other companies, appropriate to improve the economy, white, healthy toothpaste price and their allowance, try to stimulate the sales.

The buyers in this sector are individual households. People use toothpaste for their own personal use. “The customer power is magnified when the market has many sellers and fewer customers. The switching cost from one seller to another is another

Many members of this age group are highly impressionable (Media Smarts, n.d.) and also have a major social media presence and online presence through which they can be reached (Media Smarts, n.d.), making them accessible in a variety of ways. Within the Avalon region of Newfoundland and Labrador, there are many stores where toothpaste can be accessed, either by members of this segment who are purchasing the product for themselves or by people who are purchasing toothpaste for them. For example, in St. John’s alone there are 3 Walmart stores (“Walmart - Find a Store”, n.d.), 7 Lawtons Drug Mart's (“Store Locator”, n.d.) and 6 Sobeys stores (“Store Locator - Sobeys Inc.”, n.d.) and many other store options in the city where toothpaste can be purchased - not to mention the rest of the Avalon

Gillette is an American company founded by King Camp Gillette. It was founded on 1901 and until 1962 it did not have any serious competition. This can be explained by its constant concern for innovation, which follows the belief of its founder, “a successful invention is the one that is purchased over and over again by a satisfied customer”. (Original idea of William Painter)

Could you identify any product systems in this product mix? Is the toothpaste considered a shopping, specialty or convenience product? At what conditions, could this product considered a business product? With respect to Scope, do you consider it a "star" or "cash cow"? Why? With respect to the product life cycle of scope, what is the current status of the product? What is your marketing advice at this particular product life cycle stage?

Inflation is blazing subject that delays the economic development of the country. It is becoming extra hectic to economists, politicians and even people also. Factors on both demand and supply effect the inflation. So the stabilization strategies ought to consequently focus on both demand manipulation as well as

To assess the factors affecting the demand for toothbrushes in India, a situation analysis has been performed using the 5Cs framework:

The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be