Marketing Situational Analysis Report

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,

Cole and Parker make intense, premium, and vivid men's socks. They collaborated with an architect and outlined all their particular socks in Canada yet have their socks made in China, apparently giving them the best edge likely.

I had the opportunity to interview my professor that I had for my first business marketing class at North Central College, Professor Donnavieve Smith. Professor Smith is one of the most influential, professional, supportive professors I have had here at NCC. Professor Smith’s discipline is Business Marketing and Administration. I had the opportunity to meet with her on Monday October 3rd, in her office, in Peter and Paul Hall.

Qantas Airways Limited is the largest and oldest Australian airline group, founded in 1920, to provide the operations of customer and freight travel services, throughout both the international and domestic aviation transportation markets (Qantas Airways Limited, 2017). Qantas is the third oldest airline in the world, after KLM and Avianca, and known greater widely, as the leading long distance airline in the world. One of Australia’s most iconic brand names, Qantas, accounts for occupying a substantial market share in the air travel industry, in which 2015 averaged 28% for Qantas international markets, and July 2016 accounted for 39% annual share of capacity in the Australian domestic market (anna.aero, 2016 ). The Qantas group

* Qantas is by some distance the leading airline in Australia, in relation to both domestic flights and international flights. Despite a gradual eroding of share in both the domestic and international markets, this is a situation that is unlikely to change over the forecast period. Qantas is so resolute in its attempt to maintain its dominance that it has announced a determination not to allow its domestic market share to fall below 65%. Euromonitor International’s 49% value share for Qantas, down from 53% in 2012, is including both international and domestic flights. Such a resolution has required Qantas to essentially match any capacity that Virgin Australia adds to the market. This has been an expensive strategy for Qantas, particularly since it has promised

6. There are 4 P’s within the ‘marketing mix’. These are: price, product, place and promotion. Products produced by companies can be both services which are intangible and goods which are tangible. The product model is made up of 3 parts:

Using Michael Porter’s “Five-Forces” model it is possible to gain an understanding of where Virgin stands in relation to the competition and how it can adjust to increase its competitiveness. The diagram below is a graphical representation of Porter’s model.

Virgin Australia uses both the prospector strategy and analyser strategy to respond to market turbulence. Turbulence in the domestic airline market, as explained in section 2.1.2 of this report, ranges from moderate to surprising. This environment requires a combination of customer/competitor based and flexible/creative strategic management (Viljoen & Dann, 2003). Virgin Australia achieves this through its application of the prospector strategy, shown in its product development strategy outlined in section 4.1 of this report. This is combined with its use of the analyser strategy, shown in Virgin’s flexible organisational structure and measured approach to risk taking.

The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool?

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

A company issues a check for $58 but records it as $85. On the bank reconciliation, the $27 error should be

Marketing management is an evolving field and plays an important role in the success or failure of a business or product. Group 3 selected Apple, iPad Air for the research project. The paper will address important marketing considerations for the iPad Air. The topics researched includes marketing analysis, promotions/marketing, positioning/competition/branding, product/service topic identification, promotions and services/pricing. The paper also addresses how well the iPad Air is addressing its entry into the market, response of

After an industry analysis, we have established that Bloom is involved in the Human Resources field, with specialization in consulting and event planning. Stacey will help business’s evaluate, and conduct surveys to identify what its individual employee’s value when being recognized for their efforts. Her services will included an introductory event to influence the staff of a company to share their desires on recognition.