Marketing Strategies

871 Words4 Pages
Marketing Strategies
Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies.
Lansing Aviation
Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. It provides aviation consultancy at corporate and individual levels as well as offer primary and advance aviation training (Aircraft Rental Instruction Business Plan).
The Market The market potential for Lansing Aviation is enormous. There is a shortage of trained
…show more content…
Marketing Strategy The company starts its business with a very limited number of highly motivated and dedicated employees which reduced their cost of doing business. The company has a strong culture of its own which is also transferred to all the trainees and temporary employees. The company provides complete customization of the products for the 100 percent satisfaction of the customer. The company believes that a satisfied customer is a returning customer that is why it relies to provide the product which is best suited to the customer’s need.
In the first year of business, company is planning to establish strong relationship with suppliers and customers. This relationship will not only help the company to grow their business but also the satisfied customers will work for its advertising through word of mouth. Company is also planning to attend silk trade shows to attract representatives and distributors for the distribution of their product.
Apart from that, Fantastic Florals also send some samples to Blossom" catalog which will order their product through mail orders (Artificial Flowers Import Business Plan).
Coach House Bed and Breakfast
Coach House Bed and Breakfast Company is an established company of Tybee Island, owned by John Maesch and Frank Williams (Bed and Breakfast Business Plan).
The Market
The target market
Get Access