Marketing Strategy : Marketing, Inc.

This  assignment  focuses  on  case  study  analysis,  where  we  were  expected  to  analyse  and  provide  executable  strategy  for  a  specific  corporate  retailer.  The  1997  case  relates  to  OfficeMax, a superstore that primarily carries office equipment and supplies to small business  and  consumer  markets.  However,  the  company  is  seeking  diversification  and  market  share  growth, with the prospect of a merger between the industry’s number 1 and 2 office supply  superstores, Office Depot and Staples.     The current merger process is under scrutiny from industry watchdogs, and the role of these  entities relative to the competitive

In 2009 and forward, Loblaw Companies were up against aggressive competitive markets while still dealing with the backlash from the 2008 world economic crisis. Same store sales were on the decline and Loblaw’s was in desperate need to change their store strategies. By 2011, Loblaw’s had come up with the idea to diversify and expand their operations with new upgrades to in store departments as well as expanding upon their leading brands, President’s Choice and No Name. This case study underlines the premise of national and global strategies, which is a key subject matter and general broad topic when studying International Business. The main concerns of this case study would be to identify if Loblaw’s new strategies gave them a leading edge in the ever-expanding market, as well as seeing if these new strategies will hold up to market standards in the near future.

In addition, they must incorporate a strategic plan that not only maintains the intent of their organizational mission, vision, and values, but also serves as a method to outsmart competitors in order to maintain their customer base. This paper will compare and contrast the mission, vision, and values of three of the most commonly used and most successful retailers that shoppers use today, Walmart, Costco, and Amazon.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Although SHLD is attempting to cut costs and capitalize off of their newly appointed loyalty program, the company continues to manufacture quarterly losses (Sharf, 2014). Their lack of profitability stems from an inadequate mission statement, increased competition, inadequate marketing and lack of bargaining power. However, all of these aspects can be fixed to ensure that SHLD becomes profitable again. This is why research needs to be completed. I need to research ways combat competition, revitalize their marketing approach and increase their bargaining power. Furthermore, I need to ensure that SHLD’s modified mission statement provides guidelines for the entire organization to follow. Once all of these aspects of SHLD are fixed, I will present my results to my General Manager of SHLD eastern region. Prior to presenting a formal report to my General Manager, I plan to excavate information from sources as follows: Wall Street Journal, Forbes, ABC news and much more. In addition to periodicals, I will use UMUC’s Library to extract financial trends and statistics. Moreover, I plan to conduct interviews with general and store managers from Sears and K-Mart stores to retrieve their reactions to SHLD current financial

The financial data will support the strategy as the ratios and numbers show that Macy’s has resources and capital available for the implementation. Evaluation of external and internal factors positively presenting an opportunity for Macy’s to use designed strategy to and keep competitiveness in the industry. Summarizing Macy’s is a well-established organization with over 150 successful years in business that still has an ability to compete with leaders in the industry if the right

The reason I want to do this is because of where Pac Sun is headed. They are headed downhill quicker then they want to be. They need something to renew the company. First things first, what can we gain from what Pac Sun already has going for them? With the SWOT analysis I did and reviewed, I can see that the 601 stores are a good start for the revamping of the company. Another great strength is the name “Pac-Sun.” It is already well known throughout the United States. On a side note this is what our company did with “Fosters Pickled Asparagus.” When we bought the company from Chris Foster we knew that changing the name would maybe confuse customers, and we would have to rebuild the process of “rebuilding a reputation.” Some other strengths to note are: trained employees that can continue to work with the revamp of the stores, the website is up and running and people can purchase items from their personal devices. With strengths come weaknesses which we have already talked about some in the opening paragraphs. Some to note are: Pac Sun is falling behind with their sales, stores in malls are hard to get people into, the items are expensive (compared to competitors) and they are not different than competitors across the walk way in the mall, Pac Sun is not known for a specific item or style anymore. Opportunities are always around there just has to be an eye for it and an open window. Some opportunities to note are: ONLINE, shift to meet new trends. These 2 opportunities are what I will have as a backbone for the revamping of this company. Some threats to note are: Competitors such as Tillys and Zumiez, threat of bankruptcy, minimum wage increasing. When you break down the basics of where Pac sun is at currently you get a good idea of what is going wrong? What can be done to get back on track? How can we dodge the competition and start something new that people haven’t seen? How can we prepare

Soper (2017) suggested that competitors change and withstand a comparative advantage to gain market share. California Closets must emphasize on strategies of the company, as innovation, customer satisfaction and understanding employee’s needs. By lower burdens and taxes, decreasing labor, power, financing, and organization costs can improve the company’s cost attractiveness and in all areas of an industry information technology must improve. Lastly, by the distinction of practices, quality and prices the company brand can increase customer awareness.

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

The company had ambitious objectives with their own retail units, having as an objective to open three hundred stores, but the company realized that retail stores were a distraction to management making harder to focus in their core business and damaging the relationship with their main retailers, making clear that the company was struggling on creating profits in products that were not part of their core business, the strategies and objectives needed to be adjusted in order to turnaround the decrease in sales and profits of the

This strategy happens when a company realizes that they are not doing well and want to make a change. They look at various aspects of business and evaluate what is working and what is not. They then make decisions on what needs to change and how they are going to do it. Starway’s has gone through this process and discovered certain retailer branches that were unproductive. In their case, the retailers in the northern regions were the most unsuccessful. Managing and controlling those branches outside the country is costly in terms of capital and time. Therefore, it is advisable for Starway’s to first focus on those branches that are productive, reliable, and

Companies try all the time to develop their marketing and advertising strategies and generate new ways to pursue the consumers. This continuous development of ideas creates the clover strategy of marketing, which is integrating products or brands into entertainment programs. “Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes “(Williams, Petrosky, Hernandez & Page, Jr P 2).

The case, “Marketing 's Contribution to Strategy: The View from a Different Looking Glass”, by Dr. P Rajan Varadarajan, discusses the growing influence of marketing in the strategic decision making of the organization. The author cites numerous instances from the field of marketing where one can observe how the marketing is guiding the strategy of the companies like de-conglomeration, enviropreneurship etc. The case seems to critically examine the article, “Marketing’s Contribution to Strategy Dialogue” By Mr. George S Day in Journal of The Academy of Marketing Science 20 (fall), which examines the diminishing role of

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and